About Louis Lu

With a proven record of over 11 years of experience in GTM, eCommerce, and digital marketing strategy in Asia 20+ markets. Manage more than 10 million US dollars of the marketing budget.

Through digital acquisition and upsell/cross-sell, acquire and manage 5 million + paid customers online, and keep the growth by 20% YoY with maintaining profit margin for the business type
of the subscription model, eCommerce, B2B2C in travel, eCommerce, health sector.

Formulate and create online business' P&L D2C, B2B, B2B2C, C2C models. Manage in-house/reselling individual and bundled product P&L of over 500 SKU items from smart home, FMCG, healthcare, electric vehicle, travel subscription service. The products are mainly being sold in the USA, Canada, Germany, Japan, Australia, SEA markets. Scope of variables in the P&L pipeline can cover merchandising, logistics, online pricing, marketing, customer lifetime value.

I have 25,000+ connections on Linkedin and was the most connected in 2014 honored by Linkedin HK. Leverage the Linkedin network, marketing automation platform, and alternative social network to generate quality leads and implement ABM.

Solid hands-on digital marketing planning and execution skills in website/App CRO, SEO, media buy, SEO, SEM, social media, performance marketing, marketing automation, video and social content, data marketing, PR, and partnership marketing.

Familiar with html5, CSS, Javascript, Php and MySQL, Python. And adept at leveraging WordPress and Shopify to build subscription-based and eCommerce websites, and using Python, BeautifulSoup, Pandas, Requests, API Modules to create and automate web scraping and data refresh.

Easy2Digital web owner (https://bit.ly/3oTzU2v), releases articles and videos, regarding the latest digital trend and case learnings from my perspective. 

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