Growth Hacker & Digital Marketer
With a proven record of over 11 years of experience in GTM (go-to-market), eCommerce, SaaS, and digital marketing strategy in Asia 20+ markets. Manage more than 10 million US dollars of the business and marketing budget.
Through the digital acquisition, upsell/cross-sell renewal, acquire and manage 5 million + paid customers online, and keep the growth by 20% YoY with maintaining profit margin for the business type of the SaaS/subscription model, eCommerce, D2C, B2B2C in travel, eCommerce, electricity vehicle, fashion, health sector.
Formulate and create online business' P&L D2C, B2B, B2B2C, C2C finance quantitative models. Manage in-house/reselling individual and bundled product P&L of over 500 SKU items from smart home, fashion, FMCG, healthcare, electric vehicle, travel subscription service. The products are mainly being sold in the China, USA, Canada, Germany, Japan, Australia, SEA markets. Scope of variables in the P&L cost and selling strategy pipeline can cover merchandising, logistics, online pricing, marketing, customer lifetime value.
I have 25,000+ connections on Linkedin and was the most connected in 2014 honored by Linkedin HK. Leverage the Linkedin network, marketing automation platform, and alternative social networks to generate quality leads and implement ABM.
Solid hands-on growth and digital marketing planning and execution skills in website/App CRO, SEO, SEM, display, social media, performance marketing, marketing automation, video and social content, data marketing, PR, and partnership marketing.
Easy2Digital web owner (https://bit.ly/3oTzU2v), releases articles and videos, regarding the latest digital trend and case learnings from my perspective.
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