About Louis Lu

Developer, Marketer & Investor

Louis Lu

With a proven record of over 13 years of experience in the eCommerce, SaaS, and B2B space in 20+ markets. Manage more than 10 million US dollars of the business and marketing budget for GTM (Go-to-market), branding, sales, and customer lifetime value.

Acquire and manage 5 million + paid customers online, and maintain the growth by 20% YoY with a stable profit margin. The professional experiences and networks are mainly on the business model of subscription, eCommerce D2C, B2B in the sector of travel, healthcare, smart home, electric vehicle, fashion sector.

Formulate and model quantitative financial module and P&L calculator of D2C, B2B, B2B2C, C2C. Manage over 5000 SKUs of in-house/reselling individual and bundled product from smart home, fashion, FMCG, healthcare, electric vehicle, travel space. The products are mainly being sold in the China, USA, Canada, Germany, Japan, Australia, SEA markets. Scope of variables in the P&L cost and selling strategy pipeline cover the sourcing, logistics, product pricing, payment processors, marketing, customer lifetime value.

I have 26,000+ connections on Linkedin and was the most connected in 2014 honored by Linkedin HK. Leverage the Linkedin network, marketing automation platform, and alternative social networks to generate quality leads and implement ABM.

Solid hands-on growth hacking and digital marketing execution skills in website/App CRO, SEO, SEM, display, social media, performance marketing, marketing automation, video and social content, data marketing, PR, and partnership marketing. Speak/write native Chinese and Cantonese, and be proficient in English and Japanese speaking and writing.

Familiar with html5, CSS, Javascript, Php, MySQL, Python, Flask, selenium, Numpy, Pandas, BeautifulSoup, API modules. Adept at building web applications, bots, and data visualization dashboards. Good at leveraging WordPress and Shopify to build subscription-based and eCommerce websites.

Application Demos

- Influencer Scraper, Shopify Bot, Google Shopping SERP Bot, Google Keyword Volume
- eCommerce Investment NPV Calculation
- Product SKU P&L Calculator

If you have a new application project or any thoughts to develop a bot to solve problems, please click and subscribe to Easy2Digital with leaving messages "New application + your product name"

Easy2Digital web owner (https://bit.ly/3oTzU2v), release content of up-to-trend digital lifestyle, work automation, information and tips of digital assets and business strategies.




What They Say About Louis

Gary Cheung
 I worked very closely with Louis whilst we were at the same agency and I was always deeply impressed by his ability to manage and prioritise demanding workload as well as delivery top-class work to clients in meeting their expectations and objectives. Louis is also a very proactive strategic thinker who would add value to any business organisation. I would not hesitate to recommend his work to anyone. 
Alyne Tamir
 I have enjoyed working with Louis as a creator, he is prompt on deadlines and values the relationship, always keeping the best in mind for everyone. 
Simon Pod
 It was a pleasure to work with Louis. He is very passionate about digital marketing, always trying to test new technologies and solutions and on top of that, he is an excellent team player spending plenty of hours outside of office hours to help his team meet the business goals. When we worked together, on many occasions, he would help my team with his excellent insights on Asian market. We also worked on several important projects including digital and content campaigns, localisation and google tag manager and analytics of which he has excellent knowledge. Overall he is highly skilled in digital marketing as well as a decent and humble person. If you are looking for a great digital manager, Louis is going to be the right fit for your company. 
LU ZHANG
 Louisは弊社の広告クライアント「プライオリティ・パス」の担当で、大変真面目、そしてネット広告に詳しい方でした。弊社の広告提案に対して、彼ならの視点からアドバイスを頂き、より良い提案にしてくれました。今後にも、彼の活躍を楽しみにしております。 
Zhou Jianhua
 Louis showed his professionalism in terms of digital and interactive marketing, especially his expertise into search & performance-driven media planning impressed me a lot during the days we worked together at MediaCom China 
Michael Gonzales
 Louis is a smart and very capable digital marketer. He displayed keen insight, knowledge and understanding surrounding the ins and outs of digital marketing and how it applied to his audience. These traits proved themselves, repeatedly, in the regional growth his marketing plans and campaigns provided. Particularly, I enjoyed the level of collaboration we enjoyed together. He understands the sharing of knowledge and insights versus the guarding them provides improved team dynamics and improved metrics and revenue. Although we worked across the world from each other, it always seemed we worked in the same office--such was the level of open communication between us. I'd consider myself lucky to work with him again. 
Edwina Sunario
 I have worked with Louis on content marketing project for Priority Pass. Louis is a passionate digital expert with strong 360 degree perspectives, fueled by a vision of how there's always room for greatness. His strong skills in digital marketing have always been valuable to give the right direction. He has a strong understanding on every partner we worked with and always knows the best collaboration that is suitable for all parties. His knowledge and insights have always enrinched my perspectives, specifically in content marketing area. Louis is one of the most reliable, positive and encouraging partner I have ever engaged with. Overall, it is such a great pleasure to work with Louis and I will not hesitate to recommend him to any organisation for any future potential opportunities. 
Johnny Ward
 Louis is an asset to any team, I've worked with him twice and found him wonderful to work with. A perfect blend of friendliness and professionalism. I look forward to continuing working with him in the future. 
Yuki Pang
 When I worked with Louis, he shared his professionalism in digital media especially SEM & SEO expects. As we are managing a global account for Cathay Pacific – a big account like this, he never missed any details or delay anything. Apart from work, he is also acknowledgeable person in many areas. He shared a lot of digital marketing and personal insights, you will love to meet him and I'm sure you do 
Mio Chan
 Louis was my head in MRM. He is a very knowledgeable and experienced manager. Under his management, I am able to handle the tasks effectively. He is friendly and motivative which he taught me a lot of planning, account servicing, and digital knowledge in terms of social management, SEO, SEM, digital media buy, digital analysis, etc. I am pleased and honored to work with Louis and hope we can work together in coming future. 
Arthur Kwok
 Louis is a great one to work with. I met him when I was in Baidu Exclusive Reseller in HK, as an vendor, we worked on a few accounts with some scale. He is a very detail-minded person and systematic one, always know what he has to prepare for and what the next step is. And he has great social skills that he maintained good relationship with my colleagues. 
William Huang
 Louis is a true professional in digital field. He's very passionate in this business and proactive to support his client. During his service to UFS at MRM, he elevated overall digital performance by his fruitful digital knowledge and strong execution skills. Louis is also a strategic thinker who always develops plan from client's perspective vs. selling services. It's a great experience working with this young talent 
Anna Rhea Teves
 Louis is one of the few digital marketers I know who knows both SEO & SEM. I like having a discussion with him about anything related to digital marketing as you would definitely get some new insights. 
Michael Wong
 Louis joined priority pass as the digital marketing manager and showcased his passion and digital knowledge in the projects we worked on. He is a joy to work with and brings another dimension to the team. I would happily recommend him to any future employers. 
Nelson Ngai
 Louis is always helpful and hard-working. He provides great services, insights and recommendations for clients and partners. 
Leanne Sin
 Louis was my mentor when i was assisting media team at MRM. I assisted him on certain accounts and projects such as Cathay Pacific SEM and Unilever Food Soultions SEO. Louis is experienced in digital media and I have learnt a lot from him. He has also shared a lot of industry knowledge with me. He is very approachable and a good manager. 
Killian Kostiha
 I worked with Louis during my time in iProspect Hong Kong, especially on the Chinese SEO related topics for some clients we got in common. Besides being an open-minded and nice colleague, Louis is knowledgeable in several digital marketing areas (SEM, SEO...) on different markets and languages which is a key skill to succeed in the digital marketing sector in Hong Kong due to the fact that most of the clients are APAC oriented. If you're looking for a digital marketing manager, Louis is definitely someone you should be in touch with.  
Aaron AW
 Louis is a very passionate Digital Marketer. I have worked with Louis for 1.5 years on a couple of clients in MRM//McCann. He is a smart, well-spoken and determined person. His knowledge in Digital Media is also very strong. Most importantly, he is a people's person and gets along well with his colleagues. 

Successful Cases

Google SMBs Solution
Asia Horizon CBD Venture Capital
Wasserstein Smart Home
EV Lectron
Priority Pass Airport Lounge & Travel Retail
GLG eCommerce & SaaS Business Consultancy
Lingble Cross Border eCommerce Webstore Solution
Unilever Food Solution - Restaurant & Hotel
Meyer Cookware & Kitchenware
FMCG - Shampoo, Skincare, Cosmetic
Cathay Pacific Global
Invisalign Teeth Bracing Treatment

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