Growth Hacker & Digital Marketer
With a proven record of over 11 years of experience in GTM, eCommerce, and digital marketing strategy in Asia 20+ markets. Manage more than 100 million dollars of the marketing budget.
Through digital acquisition and upsell/cross-sell, acquire and manage 5 million + paid customers online, and keep the growth by 20% YoY with maintaining profit margin for the business type of subscription model, eCommerce, B2B2C in travel, eCommerce, health sector.
Build up online businesses' P&L model and manage individual and bundled product P&L of over 500 smart home, Electric Vehicle, FMCG SKU items in China, USA, Canada, Germany, Japan, Australia, SEA markets. P&L model can cover sourcing, logistics, online pricing, digital marketing, customer lifetime value.
I have 24,000+ connections on Linkedin and was the most connected in 2014 honored by Linkedin HK. Leverage the Linkedin network, marketing automation platform, and alternative social network to generate quality leads and implement ABM.
Solid planning and execution skills in website CRO, App CRO, SEO, paid media, email, video and social content, data, PR, and partnership marketing.
Easy2Digital web owner (http://www.easy2digital.com/blog/), releases articles and videos, regarding the latest digital trend and case learnings from my perspective.
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