About Louis Lu

Growth Hacker & Digital Marketer

louis lu 2020

With a proven record of over 11 years of experience in GTM (go-to-market), eCommerce, SaaS, and digital marketing strategy in Asia 20+ markets. Manage more than 10 million US dollars of the business and marketing budget.

Through the digital acquisition, upsell/cross-sell renewal, acquire and manage 5 million + paid customers online, and keep the growth by 20% YoY with maintaining profit margin for the business type of the SaaS/subscription model, eCommerce, D2C, B2B2C in travel, eCommerce, electricity vehicle, fashion, health sector.

Formulate and create online business' P&L D2C, B2B, B2B2C, C2C finance quantitative models. Manage in-house/reselling individual and bundled product P&L of over 500 SKU items from smart home, fashion, FMCG, healthcare, electric vehicle, travel subscription service. The products are mainly being sold in the China, USA, Canada, Germany, Japan, Australia, SEA markets. Scope of variables in the P&L cost and selling strategy pipeline can cover merchandising, logistics, online pricing, marketing, customer lifetime value.

I have 25,000+ connections on Linkedin and was the most connected in 2014 honored by Linkedin HK. Leverage the Linkedin network, marketing automation platform, and alternative social networks to generate quality leads and implement ABM.


most connected linkedin 2014easy2digital award

Solid hands-on growth and digital marketing planning and execution skills in website/App CRO, SEO, SEM, display, social media, performance marketing, marketing automation, video and social content, data marketing, PR, and partnership marketing.

Familiar with html5, CSS, Javascript, Php and MySQL, Python. And adept at leveraging WordPress and Shopify to build subscription-based and eCommerce websites, and using Python, Selenium, BeautifulSoup, Pandas, Requests, API Modules to create and automate web scraping and data refresh.

Easy2Digital web owner (https://bit.ly/3oTzU2v), releases articles and videos, regarding the latest digital trend and case learnings from my perspective. 

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What They Say About Louis

Anna Rhea Teves
 Louis is one of the few digital marketers I know who knows both SEO & SEM. I like having a discussion with him about anything related to digital marketing as you would definitely get some new insights. 
Alyne Tamir
 I have enjoyed working with Louis as a creator, he is prompt on deadlines and values the relationship, always keeping the best in mind for everyone. 
William Huang
 Louis is a true professional in digital field. He's very passionate in this business and proactive to support his client. During his service to UFS at MRM, he elevated overall digital performance by his fruitful digital knowledge and strong execution skills. Louis is also a strategic thinker who always develops plan from client's perspective vs. selling services. It's a great experience working with this young talent 
Gary Cheung
 I worked very closely with Louis whilst we were at the same agency and I was always deeply impressed by his ability to manage and prioritise demanding workload as well as delivery top-class work to clients in meeting their expectations and objectives. Louis is also a very proactive strategic thinker who would add value to any business organisation. I would not hesitate to recommend his work to anyone. 
Michael Gonzales
 Louis is a smart and very capable digital marketer. He displayed keen insight, knowledge and understanding surrounding the ins and outs of digital marketing and how it applied to his audience. These traits proved themselves, repeatedly, in the regional growth his marketing plans and campaigns provided. Particularly, I enjoyed the level of collaboration we enjoyed together. He understands the sharing of knowledge and insights versus the guarding them provides improved team dynamics and improved metrics and revenue. Although we worked across the world from each other, it always seemed we worked in the same office--such was the level of open communication between us. I'd consider myself lucky to work with him again. 

Business Cases

Contact me

  • If you're looking for a business and digital consultant, who is able to advise you on online business partner networking (reseller, wholesale, influencer, blogger, etc), product sourcing (brand, manufacturers, etc), digital execution groundwork service (Business P&L modeling, SEO, content writing, campaign optimization, etc), and digital marketing and automatic operation for business models (eCommerce, subscription, service providers) and work career in the Asia Pacific and the USA. Contact me, and a one-time off conversation is priced at US$19.99 for 30 mins, which can be paid through PayPal (paypal.me/Easy2digital)
  • You sign up for our weekly newsletter to receive Easy2Digital latest articles and videos, discount code OFF your first purchase on Buyfromlo products and digital software
  • Guest Blogging Program: If you are looking for a web to release your articles regarding smart gadget lifestyle, work automation, and business & digital strategies, Easy2Digital can support and offer you a space to share your views, then generate your personal or company exposure and drive traffic to your website.
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