Why Amazon owns 2 Smart Home Security Camera brands? Blink Outdoor Camera vs Ring Stick up Camera

If you are hunting for a new smart home security camera, you should have bumped into the Blink and Ring cameras before. Both of these brands are owned by Amazon, but they have different capabilities and price points.  While Amazon owns both companies, Blink and Ring are quite different positioning and prospects. Both are worth considering if you’re looking to set up security cameras in your home, but it's likely that one system might suit you better than the other. In this article, we select and compare blink outdoor camera and ring stick-up camera. By the end of this piece, you can learn each brand and model blink points, and understand why Amazon owns these brands with similar pricing.

Shopify eCommerce SEO – 5 Unique Site Technical Optimization Tasks

Clients who use Shopify CMS have been rising significantly in the past 3 years, and what’s more, we are seeing the momentum is going up. In Shopify’s contribution margin table, paid, automation, display, and so on paid advertising’s contribution is a big role, however, return on investment might be a challenge and sellers are always discussing how to optimize better. On the other hand, Shopify eCommerce SEO is a key player in contributing to sales with a high proportion and ROI, however, Shopify SEO technical work is getting a little bit tricky. In this article, I will share 5 things we must start to do in terms of eCommerce SEO technical, which experiences are summarised by serving clients and operating in-house business teams. By the end of this piece, you are able to understand the reasons, learn the techniques, and find useful tools to use in the process.

Python Tutorial for Digital Marketers 10 – Python Web Scraping – Pagination and Shopify Product Pages

In previous chapters, we discussed how to scrape website HTML information and Shopify product information via JSON API. Actually, on most websites and platforms, there is more than one page to show articles, products, and so on. Basically, we call it pagination, for example, page 1, or previous page or next page, and the mentioned codings and dataset only scrape the single URL page. In this article, I would walk you through how to scrape the pagination using Python, via either the website HTML or JSON API, for the purpose to scrape all target objective information. By the end of this article, you can master Pandas library and some new methods, and you can customize the script based on your business needs.

3 Ways to Scale up SaaS SEO, Which Are Commercially Different With eCommerce SEO

SEO is not a strange term for most entrepreneurs and online marketers. Basically, it is a high ROI approach to capture customer search demand that can be converted into traffic and sales from different types of search engines. Normally you would find out that SEO can take up at least 20% or 30% of contribution margin in a financial table, or even more percentages along with your business being developed. Having said that SEO strategies can differ hugely depending on the business model and products you are selling. For example, being different from eCommerce SEO, SaaS SEO instinctively can not leverage thousands of product pages, which can be playing a role into part of content strategy, because usually SaaS is selling one product or software, and running a subscription model to monetize the service and related asset. So in this article, I would share some points of view on how to scale up SaaS SEO that is born without thousands of product page advantages. By the end, you can learn the common and difference between eCommerce SEO and SaaS SEO,…

Air Purifier Matters for Sleep Quality and Work Efficiency, Xiaomi MI 2S vs Levoit Vital 100

Air purifiers can refresh stale air, reducing the chances of health issues caused by indoor pollutants, which can trigger respiratory infections, neurological problems, or aggravate symptoms in asthma sufferers. Quality air purifiers eliminate indoor air pollutants, keeping us better sleep quality and more energy for the next day. A good night's sleep seriously boosts productivity and time usage efficiency. One study of 4000 employees found they do believe significantly worse productivity and performance is just due to poor sleep quality. So in this article, I would review the Xiaomi MI 2S air purifier vs Levoit vital 100 from several perspectives. By the end of this piece, you can learn their difference, and make the right decision to buy a Mr.right air purifier for improving the sleep quality.

Leverage Business To Business Virtual Banks to Receive Cross Border Payment from Buyers

Most international and cross-border sellers like me did suffer from creating a bank account in the buyer market, in order to receive payments from the oversea buyers. It can be because of high charging fees that eat out the profit, or back and forward admin and verification process, or even the waiting length for approval however in the end the result might be a failure. Likewise, locating the office in Hong Kong and running a global eCommerce company cannot move on without a business bank account as well. Particularly if you are running a small company or incorporated company, you should have probably heard of the challenges of setting up a bank account in Hong Kong for foreigners. Or even if you are a permanent HK resident, it’s very difficult to create a USA bank account to receive US Amazon selling business payments from buyers as well. In this article, I will take the Hong Kong market as an example, and introduce HK B2B virtual bank options, which you should know and leverage to manage the international and cross-border payouts.…

Subscription Business Model Cohort Analysis for Retention Rate, ARPU, CAC, CLV

If you are running a subscription business model, whatever there is a similar model like yours or there is no model like it on the internet. Understanding your customer feedback about your product and service is critical because these data and insight highly reflect the trend of granular revenue and profit forecasting in this business. And with the domino effect, directly impacts your decision of branding and marketing options from paid to social and email drive sales and customer advocate. In the coming years, I believe if all the positive P&L results from actual performance and forecasts are coming up, all are thanks to this good beginning. So the question is how to analyze the subscription business model performance. In this article, I would walk you through how to leverage cohort analysis that might be just in the Google Sheets, for the purpose to understand the subscription's actual retention and churn rate performance. By the end of this piece, you can learn the beauty of cohort analysis for your subscription business, and deploy your marketing and sales strategy based on…

Non-US Citizen Invest in US Stock Market? SoFi Invest Brokerage, A Smart Finance App

US Dow Jones stock market capitalization ability is super strong, which is a kind of a no-brainer if you show off this finding and tell this fact to investors. No matter if you are a big investor, or a small player to resist money devaluation. The US stock market must be one of your options in the investment portfolios. Having said that, except for the stock investment strategy, as creating a stock account through a smart finance app is not that easy for non-us citizen, so the first question or discussion focus as a non-US citizen is supposed to be how to invest in the US stock market and which smart finance format can offer you the best efficient frontier in terms of cost and returns, rather than only choosing the traditional brokerage agents. This article is not sponsored by SoFi or its related parties, and I just like to share my view on how to create a SoFi Invest account for any non-us citizen investors, along with why SoFi and the core feature review. By the end of this…

Personalize & Automate Email Outreach and Communication Using Gmail, GMass, Google Sheets

Trying to imagine you have scraped plenty of business email addresses by using Python, that is from potential influencers and partners who might collaborate with your business and help build the brand and increase the sales. It can be super busy and overwhelming work if you try to outreach one by one and personalize the business email communication via email. Even though you can pay for an email software or outsource to a 3rd party service provider, the cost is a matter as well.  In this article, I’ll introduce an extension called GMass, which you can use with Gmail and Google Sheets that can integrate with your Python scraper scripts, so that you can consolidate all email addresses in Google sheet and personalize the messages by using columns before sending out, and track the responsive performance, then implement automatic follow-up. By the end of this one, you can master how to just click one button and send out numbers of personalized emails.

Cannabidiol Products Grow Rapidly in China Market? CBD eCommerce & Marketing 101

CBD, which is short for Cannabidiol, is a popular compound that is extracted from the flowering tops, leaves, and resin of two strains of the cannabis plant: industrial hemp and marijuana.  You might be aware that many cafes, restaurants provide a theme collection of food and drink menu or some global FMCG brand, such as Estee Lauder, Loreal, etc are selling skincare and cosmetic products with the CBD ingredient, and it’s quite popular with the consumers. One of the reasons they claim is that It’s an effective alternative treatment. There are hundreds of scientific research studies and reviews showing that CBD is indeed effective in addressing a wide array of conditions related to depression, anxiety, and pain. For example, CBD oil can fight pain, soothes depression, or helps with cancer pain relief. Although CBD use also carries some risks. For example, it’s often well-tolerated, CBD can cause side effects, such as dry mouth, diarrhea, reduced appetite, drowsiness, and fatigue. CBD can also interact with other medications you're taking, such as blood thinners. However, In China, CBD is not considered a…

Lower Pricing Represents Worse Quality? Google Pixel 5 vs Samsung Galaxy S21

As you can see, Google Pixel 5 is priced at US$699 when the Galaxy S21 is priced at US$799. Obviously, S21 is more expensive than the Pixel 5. Normally from our perception, cheaper is worse and expensive is better. Also, if we try to check the specifications and compare them in this table, it seems like the Samsung galaxy s21 is worth more dollars.  However, in some countries, if you’ve been keeping an eye on Samsung and carrier deals for Galaxy models, you will know you can often find flagship phones with enormous discounts. For example, big US carriers often offer base Samsung Galaxy S-models for free with select plans (mostly with trade-in). So it is quite reasonable to not hold the higher price of the Galaxy S21 against it. So in this article, I’ll dive into several perspectives to review Google Pixel 5 and Samsung Galaxy S21 rather than just trusting the specification from the table. By the end of this article, you can learn if the features of the cheaper device are worse than the more expensive one

Which Is Better for Non-Japan Citizen Sellers? Rakuten Ichiba vs Amazon Japan

Japan’s business-to-consumer e-commerce market is worth $150.1 billion having increased at a single-digit rate since 2015. The e-commerce market is expected to follow a similar growth trajectory to 2021, expanding at a compound annual growth rate of 6.2 percent. As the third-largest online retail and eCommerce market worldwide that is behind China and the US, particularly when RCEP has launched and Japan is one of the members there, many sellers expect more possibilities from Japan and look for business opportunities to grow the business.  Amazon and Rakuten Japan must be two primary channels on the spotlight that sellers are discussing, in particular, which one is better to start. So in this article, I would talk about my review between Rakuten and Amazon Japan from several points of view, such as market share, fee structure, etc. By the end of this piece, you can learn the difference between two platforms and select one to start selling in Japan, which is better as a new seller there.