The Difference Among Instagram Shop, Checkout on Instagram, Shopping on Instagram, and Instagram Shopping Ads

When you consider that more than 500 million Instagram users use the platform daily and 50% of them follow at least one business. Plus, Instagram is hell-bent on moving deeper into social eCommerce, and in particular Covid-19 pandemic hugely increases Instagram content demand needs, It’s time for you to start selling on Instagram. Thus in this piece, I’ll talk about the difference between Instagram Shop, Shopping on Instagram, Instagram Shopping ads, and Checkout on Instagram...

Google Nest Camera vs Nest Camera IQ Review

Google Nest has a powerful and innovative set of home security cameras and digital hubs, along with broad compatibility with third-party smart home ecosystems. Basically, it has two lines of indoor cameras and outdoor cameras respectively to choose from. If you want to save some money, you can go with the Nest Cam Indoor or Outdoor, but if you want the best video quality and AI features, opt for Nest Cam IQ indoor or outdoor.

eCommerce One to One Marketing Strategies for 6 Customer Segmentation

Paying ads dollars to acquire a prospect and convert into a single purchase is not the end of the customer lifetime value, because profit is not generated from a single purchase, but purchases made over a lifespan with your brand. By the end of this article, you can learn some tips of turning subscribers and abandon-cart prospects into actual customers, which decreases the overall CAC at the end, meanwhile increasing CLV by leveraging loyalty programs, cross-selling, up-selling.

Amazon Is Eating Google’s lunch? 6 Amazon Marketing Ads Opportunities

Perhaps the primary part of Google revenue loss might come from those sectors that severely are impacted such as travel, or might come from eCommerce advertisers who shift the marketing budget to more focus on lower-funnel, rather than Google losing its ads market value in the long term. However, for marketers, what’s important both over the short- and long-term...

9 Google Sheet Formulas Plus 1 Add-on for the eCommerce Marketing

It is critical to make things in order and in place well, as this calculation is associated with the selling price, different variable costs that can cause business loss at the end. In this article, I’ll introduce 9 Google Sheet functions + 1 automation add-on for your eCommerce marketing operation. By the end of the article, you could learn about my practical experience on how to apply these functions and add-ons to set your hands free and calculate accurately.

8 Things to Look Into a Payment Processor for your eCommerce Website

If you don’t create a relevant, secure, familiar payment experience, your eCommerce website can be in trouble, as if it's being cut off from the market. Payment processing is one of the most overlooked parts of setting up your e-commerce website, but it should be a focus due to its implications for conversions, cash in, and ultimately, your bottom line.

Arlo Camera Collection Feature and Performance Review

No.1 complaint you might hear about the Arlo cameras is its 3–5 second recording lag time after a motion or audio event triggers a sensor. If someone is breaking into your back door, they probably won’t be able to do it in under 5 seconds, but 5 seconds is plenty of time for a package thief to spot the camera and hide their face while they snatch your stuff. Is the thief’s mission impossible, or mission possible?

Ring Camera Collection Pros And Cons

Whether you’re concerned about theft or you simply want to check in on a mischievous pet, home security cameras can provide alerts and peace of mind. Now if you’re looking to add video security to your home, Ring collection is a smart choice. In this article, I’m going to go through Ring outdoor and indoor […]

Selling Well But Be Losing Money? 7 Variable Costs Are Impacting Your Online Store Profit Margin

Most of the online sellers ignore what variable costs would take place per transaction, and underestimate the impact of variable cost change in the profit margin, particularly as the variable cost increases with the sales going up. So for the purpose to avoid selling more but be losing more. I’m going to talk about 7 types of online store selling variable cost that can impact the profit margin per transaction.

Which One Is Better? Google Nest Hub Max Versus Amazon Echo Show

Google Nest Hub Max & Amazon Echo Show are the two options to consider right at the moment if you’re looking at full-sized, as opposed to the smaller and more compact options. There is no doubt that they closely match each other in several key areas — like screen size (10 Inch vs 10.1 Inch), sound quality, price (US$229.99). So today we'll check and compare the details and help you find the right one to buy.

Lunch for Free – 0% Commission Fee for Selling on Google Shopping

With Covid-19 pandemic, and more Amazon fees and policy limitations that SMEs are confronting, Google is leveraging this opportunity to appeal sellers listing more products to sell on Google Shopping. So sellers can’t miss this opportunity to eat Google lunch for free and grow sales on Google Shopping.Google is the world’s dominant search engine, but almost half of Americans start looking for things to buy on Amazon, while only 22% start on Google, according to a survey last year from research firm CivicScience.

3 Tips for Amazon Sellers to Sustain Good Profit Margin

In this article, I would share with you 3 tips, from product price, operation cost to marketing strategy perspectives. You could learn how to automate pricing reacted on the market, optimise operation cost and leverage marketing to boost sales, for the purpose to gain and sustain good profit margin

A Guide To Boost Sales Through Google Marketing Platform

In this article, I'll focus to talk about a guide to boost sales through Google marketing platform. No matter you are running an online retail store, selling B2B solutions, or operating a restaurant offline, I think you can learn from my guide to leverage Google marketing platform resources to analyse sale performance, optimise the performance and implement integrated strategies to boost sales at the end.

5 Strategies To Automate Digital Lead Generation

What’s a healthy business status? If your business product and service is in high demand and it’s rising in industry, but 80% of your main revenue is from one or two clients, it's not healthy. Thus lead generation for the purpose to sustain a business is critical. So I would say it's not a heathy business, because it's risky when all eggs are put into one basket.

6 Powerful Japan Travel Apps Facilitate Your Tokyo Trip

Tokyo is one of the most popular travel destinations worldwide. In 2018, there were more than 14 million inbound visitors just in Tokyo. I must be one of them. I love this city, because Tokyo provides a seamless transportation system, and it is filled with diverse delicious food options for people to try, and it also has unique entertainment experience culture. All these factors make me this city success. So in this article, I'll recommend you 6 powerful Tokyo Japan Travel Apps that can facilitate your travel in Tokyo, and helps you save time, so you could enjoy the whole journey experience in this international city without concerns.