Python Tutorial for Digital Marketers 6: Scrape View, Comment, Like Data of More than 50 Videos from the Youtube Search List

In the previous Python Tutorial, I walked you through how to create a youtube API key and scrape videos by search queries via python programming. Basically, the beauty of youtube video scraping is you don’t need to pay any fees to research potential YouTubers for your brand and eCommerce store product review, which is a super-efficient way. But having said that for filtering the better YouTubers, it’s not sufficient for us to select just by those fetched videos, on the other hand, we also need to look into the video data, such as view, comments, likes, dislikes, etc, which can help us make a better candidate list. Also, by default Youtube data API v3 allows developers to scrape the top 50 pieces of videos, I would say it might be not enough because you might miss some secondary tier YouTubers whose videos might rank lower positions, but the content is pretty good and engaging. As I haven’t talked about how to fetch those data above, so in this piece, I’ll continue to use the previous Youtube video scraping python script,…

Mailchimp vs Omnisend? Which Marketing Automation Platform Is Better for the eCommerce

Email and marketing automation would continue as one of the major traffic and revenue sources for any online sellers and eCommerce store owners. In particular, with more revolutionizing messaging and texting channels, such as WhatsApp, live chat, etc, and personally, I believe it would just have more channels. So it would become one of the key channels to drive new customers who are from the middle-funnel of a customer purchase journey and extend customer lifetime value through an efficient and considering conversational marketing strategy. There is a statistic according to a study, worldwide email users are set to grow to 4.3 billion users in 2023. There is some free software such as GMass, Shopify email out there. They’re very helpful and I’m also using them if my purpose is to automate the email blast process, but marketing automation platforms are not just a tool of sending emails and automating the followings. So in this article, I’ll review 2 marketing automation platforms, which are Omnisend and Mailchimp from 6 perspectives. By the end of the piece, you can learn which one…

Apple TV & HBO Max App are in both devices finally, which is better? Chromecast with Google TV vs Fire TV Stick | Google vs Amazon

In the previous Google vs Amazon collection, we reviewed Nest Audio vs Amazon Echo, and we believe it should help you make a better decision to purchase a proper one, which can enhance your indoor entertainment experience, and add more fascinating moment for your indoor activities, in particular you need to work from home in Covid-19 period. In this piece, we review the other comparisons, which are Chromecast with Google TV and Amazon Fire TV Stick 4K. By the end of this piece, you can learn both devices from 6 perspectives and refer to our review result, which can help you make a smarter, proper and better decision as well.

Python Tutorial for Digital Marketers 5: Create Youtube API & Scrape Youtube Videos

Previously we took Ring.com website as an example, and walked you through how to specify Ring product price data to scrape and save the bulk of data in local drive. Basically, the script code can scrape any general websites that are built and developed by CMS, such as WordPress, Shopify, etc. If you want to have a copy of the python script file, please contact us. Being said that, not all the websites can be indexable and crawlable, because the data feed from some websites can be only accessible via API, such as Youtube, Facebook, Amazon, etc. Frankly if you just want to scrape these sites’ data by URL, I suggest you leverage Google Sheet importxml instead of Python, because it’s much easier (Time is money). On the other hand, automation and bulk amount of scraping data work are your regular work, for example, if you are a social media marketer, you need to recruit influencers, or KOLs, the following a series of articles can help relieve your stress and repeating manual work. We would start with Youtube video scraping…

Facebook Ads: How to Optimise Dynamic Product Ads for Sales & Revenue

Running an online store and selling your favourite products are easy, however owning a or some of hot selling SKU items are damn difficult. Once you find it, you definitely roll it out to omni channels and generate sales and profit as much as possible and as soon as possible. Apart from business partnership and product marketing strategy, we should be trying to optimise the media cost and maximize the outcome from each channel. When talking about social commerce for eCommerce success, the first thing first must be facebook thanks to its lower cost per click, and making things easier to kick start, no matter if you are a brand, reseller, or dropshipper. Thus in this piece, I’ll walk you through how to run and optimise Facebook Dynamic product ads campaign, which aims to generate sales and manage to earn profit from your SKU items. Same with one of my articles regarding Google Shopping ads campaign, I also take a 4 week optimisation timeline as an example, so you can visually and dimensionally understand the steps. Being said that, this…

Which Sounds Supreme? Nest Audio vs Amazon Echo | Google vs Amazon Collection

Covid 19 has changed lots of our lifestyle than ever virus spread before, you and your company might have got used to working from home, or you are getting more stressed because of less outdoor activity entertainment and travel activity. However life still needs to move forward. So today in this article, I’ll review two devices, which can relax you and make it more enjoyable indoors by listening to music, meanwhile diversify your video conference speaker device options. The devices are Google Nest Audio vs Amazon Echo. By the end of the article, you can learn from their design, audio performance, voice assistant, App capability, and price, which you can make a proper and smarter decision for your needs.

Google Shopping Ads Campaign: Sales & Revenue Optimization Strategies

In the previous chapter regarding Google Shopping for eCommerce success, we discussed how to optimise your Google Shopping product listing and boost organic traffic and sales. SEO is critical to sustain a business growth and increase ROI, however today agile marketing is essential to make your business succeed, particularly if you're running an online store and confronting a fierce competition landscape. Thus, in this article regarding Google Shopping for eCommerce success, I’ll take a month optimisation roadmap case as an example, and walk you through how to run Google Shopping ads, optimise the campaign in order to increase sales and revenue, in particular for the purpose to achieve a good profit margin. You won’t learn about smart shopping campaigns in this piece, because it’s almost letting you adjust budget and bidding and resting of work are done by Google AI from my point of view, which you can’t really understand your business performance through Google smart shopping campaign. On the other hand, by the end of this article, you can learn macro and granular strategic Google Shopping ads optimization, and…

Python Tutorial for Digital Marketers 4: How to Specify Web Data to Scrape

As mentioned in the last chapter about “How to Write, Parse, Read CSV Files with Scraped Data”, we would discuss how to specify web data to scrape, because this is one of the key purposes of why we like to learn Python as a digital marketer. So in this python tutorial for digital marketers 4, I’ll walk you through a basic concept, and methods with using beautifulsoup and requests you need to know to specify web data and scrape. It’s better if you understand how to read HTML, CSS, javascript in this part, but it’s totally okay if you haven’t yet, because the purpose is to find the data located at the moment and learn some methods to scrape specific data for digital marketing purpose. During the lesson, I’ll take Ring.com as an example to write codes and scrape all the latest offers and pricing. By the end of the lesson, you can master identify where your expected data locate on a target page and scrape it all in minutes.

Optimise your Google Shopping Product Feed to Increase Google Organic Traffic and Sales

There are 300 millions Americans using the Internet to search information in the USA, so you can imagine how big the audience pool is globally if 22% of people start on Google. Also, we realize that many of the searches on Google had shopping intent, such as looking for product comparison, product review, youtube video introduction, etc. Particularly with Google lower cost for merchants, which facilitate merchants to do more discount offers, it has been a common realization that Google Shopping listings turn prospects into buyers faster than Amazon listings. So we will have a collection regarding Google Shopping for eCommerce Business Success and in this article. Because SEO performance is playing an important role in bettering the overall ROI, I’ll start with walking you through how to optimise your Google Shopping product feed to increase organic traffic and sales.

Fit for Facebook, Instagram, Youtube, TikTok Creators? Canon EOS M50 Mark 2 Review

Canon EOS M50 Mark has proven to be one of the company's best-selling mirrorless cameras, and it's easy to see why, because it's the most affordable EOS M model with a built-in viewfinder, snaps crisp 24-megapixel photos, and offers speedy autofocus. Today it's being refreshed and replaced by a new model, the Canon EOS M50 Mark II. The hardware updates are minimal, however there are some updates that indeed further improve video capability of this device, in particular if you are a content creator. So in this piece, we’ll review Canon EOS mark 2 from several perspectives, and you would learn whether it’s worth investing in or not, and why it’s worthy.

Python Tutorial for Digital Marketers 3: How to Write, Parse, Read CSV Files with Scraped Data

In the previous Python Tutorial for digital marketers 2, we talked about how to install beautifulsoup4, requests, lxml, html5lib and sublime text, and then scraping web data by them. But the data is not saved in a file or a database yet, so it’s not convenient for you to use for your business purpose and work operation. So in this Python Tutorial,we would talk about how to write Python scripts to parse and save the data into CSV files in local, and read the CSV files in a Python environment. By the end of this Python Tutorial, you can master what CSV read, parse and write methods you can use to open and save CSV files in a readable format, although we are not going to deep dive into a specific scraping methods script writing which we would talk about in the next chapter of Python Tutorial.

Burning Fat or Carbs? Lumen Metabolism Tracker Review

If you like to use your iOS or Android mobile, or Apple Watch as part of your health and fitness journey, you might value all the data they can offer. While that can include ways to track calories burned and consumed there hasn’t been an easy way to do metabolic testing at home outside of expensive tests at clinics. Now a breakthrough handheld device called Lumen is making metabolic testing available to anyone and lets you know how to achieve optimal athletic performance, lose weight, build lean muscle, and more with a personalized nutrition plan. Better yet, Lumen has a great iOS app with Apple Health integration. So in this article, we'll see what's Lumen and review it which can help you decide if you should buy or not.