Automation

A Practical Guide to Set Up Shopify Google Analytics for Collecting Transaction Data Integrated with Your Profit Calculator

Every coin has two sides. Shopify provides store owners ready-to-use templates and eCommerce friendly URL structures that hugely save eCommerce website creation and increase marketing, operation efficiency.  However, due to this fixed framework and structure, Shopify can’t facilitate owners to understand granular marketing performance for each SKU transaction data by diversified dimensions, and learn web content insight which can engage, and better convert traffic into sales. All these are critical to optimize SKUs conversion rate and see if the SKU should be continued based on the profit performance.

Web Scraping with Google Sheets ImportXML to Automatically Collect Product Price Info

I am always on the lookout for a unique angle to use freely available or potentially scrapable data sources. Also, It’s indeed frustrating that you have, admittedly, spent hours upon hours trying to learn Python for writing simple web scraper applications, and implementing web scraping automatically, however, at the end you can only discover the data isn’t accessible, interesting or differentiated enough from what’s already out there. If you just want to automate updating the profit calculator of your eCommerce business, thankfully, there is an easier way to collect data from the web without spending that much hours: Google Sheets ImportXML Function.

How To Create A Custom Shopify XML Sitemap for your eCommerce Website

Shopify is absolutely one of the best CMS platforms for you to create an eCommerce website, however, nothing is perfect, and it has a certain technical SEO limitation because it automatically creates XML sitemaps split by page type and basically you are not allowed to manually change or customize unless you install a paid App through Shopify marketplace. However, for some more advanced SEO use cases, this can be limiting since new sitemaps cannot easily be created on the CMS and subsequently uploaded to the Search Console.

Lazada vs Shopee: Which One You Should Start First in Southeast Asia

A Single eCommerce channel strategy would not be your final strategy in your online selling journey, wherever you are focusing to sell. But the fact of the matter is that determining the better option involves more factors, such as budget, products, target users, etc, When talking about Southeast Asian opportunities (Singapore, Philippines, Malaysia, Vietnam, Indonesia, etc), and choosing between the two Southeast Asian e-commerce giants, it is important to understand that there is a range of different factors to consider when determining which platform is more proper to start

How to Sell Products on Amazon as a Non-US citizen

In fact, of Amazon’s 2.2 million third-party sellers worldwide, 86% sell in the U.S. marketplace — and 41% aren’t even located in the U.S. If you’re interested in becoming a seller on Amazon’s U.S. platform, but don’t live in America, this piece will teach you how to start selling by selecting your preferred type of account status, business entity, available markets. By the end of the article, you can learn what documents, cost you need to prepare in the process, and how to go global to sell your listings.

The Difference Among Instagram Shop, Checkout on Instagram, Shopping on Instagram, and Instagram Shopping Ads

When you consider that more than 500 million Instagram users use the platform daily and 50% of them follow at least one business. Plus, Instagram is hell-bent on moving deeper into social eCommerce, and in particular Covid-19 pandemic hugely increases Instagram content demand needs, It’s time for you to start selling on Instagram. Thus in this piece, I’ll talk about the difference between Instagram Shop, Shopping on Instagram, Instagram Shopping ads, and Checkout on Instagram...

Amazon Is Eating Google’s lunch? 6 Amazon Marketing Ads Opportunities

Perhaps the primary part of Google revenue loss might come from those sectors that severely are impacted such as travel, or might come from eCommerce advertisers who shift the marketing budget to more focus on lower-funnel, rather than Google losing its ads market value in the long term. However, for marketers, what’s important both over the short- and long-term...

9 Google Sheet Formulas Plus 1 Add-on for the eCommerce Marketing

It is critical to make things in order and in place well, as this calculation is associated with the selling price, different variable costs that can cause business loss at the end. In this article, I’ll introduce 9 Google Sheet functions + 1 automation add-on for your eCommerce marketing operation. By the end of the article, you could learn about my practical experience on how to apply these functions and add-ons to set your hands free and calculate accurately.

8 Things to Look Into a Payment Processor for your eCommerce Website

If you don’t create a relevant, secure, familiar payment experience, your eCommerce website can be in trouble, as if it's being cut off from the market. Payment processing is one of the most overlooked parts of setting up your e-commerce website, but it should be a focus due to its implications for conversions, cash in, and ultimately, your bottom line.

3 Tips for Amazon Sellers to Sustain Good Profit Margin

In this article, I would share with you 3 tips, from product price, operation cost to marketing strategy perspectives. You could learn how to automate pricing reacted on the market, optimise operation cost and leverage marketing to boost sales, for the purpose to gain and sustain good profit margin

A Guide To Boost Sales Through Google Marketing Platform

In this article, I'll focus to talk about a guide to boost sales through Google marketing platform. No matter you are running an online retail store, selling B2B solutions, or operating a restaurant offline, I think you can learn from my guide to leverage Google marketing platform resources to analyse sale performance, optimise the performance and implement integrated strategies to boost sales at the end.

5 Strategies To Automate Digital Lead Generation

What’s a healthy business status? If your business product and service is in high demand and it’s rising in industry, but 80% of your main revenue is from one or two clients, it's not healthy. Thus lead generation for the purpose to sustain a business is critical. So I would say it's not a heathy business, because it's risky when all eggs are put into one basket.

Ingredients to Create A Wechat Chatbot

Wechat is the largest IM + social platform in China, that is owned by Tencent Group. Wechat chatbot is a program designed to simulate a conversation with humans. Its purpose is to replace us handle repeating work, for example, to answer standard questions, engage with customers, or implement marketing communication for business goals. In this article, I'm going to share with your the ingredients to create Wechat NL AI response and keyword-based response chatbot. So, you can learn the difference between both, and the ingredients you need to create, for the purpose to increase efficiency to communicate with your customers from now on.

How To Fix Google Adsense Ad.txt Issue

In this article, I’m going to share with you how to fix Google Adsense ad.txt. This issue would affect your webpage advertising revenue earning from Google AdSense. You’ll learn how to solve this issue. Why this issue happens This message is self-explanatory. It updates that we haven’t added an ad.txt file to our website. Google […]