Personalization

Mailchimp vs Omnisend? Which Marketing Automation Platform Is Better for the eCommerce

Email and marketing automation would continue as one of the major traffic and revenue sources for any online sellers and eCommerce store owners. In particular, with more revolutionizing messaging and texting channels, such as WhatsApp, live chat, etc, and personally, I believe it would just have more channels. So it would become one of the key channels to drive new customers who are from the middle-funnel of a customer purchase journey and extend customer lifetime value through an efficient and considering conversational marketing strategy. There is a statistic according to a study, worldwide email users are set to grow to 4.3 billion users in 2023. There is some free software such as GMass, Shopify email out there. They’re very helpful and I’m also using them if my purpose is to automate the email blast process, but marketing automation platforms are not just a tool of sending emails and automating the followings. So in this article, I’ll review 2 marketing automation platforms, which are Omnisend and Mailchimp from 6 perspectives. By the end of the piece, you can learn which one…

Ingredients to Create A Wechat Chatbot

Wechat is the largest IM + social platform in China, that is owned by Tencent Group. Wechat chatbot is a program designed to simulate a conversation with humans. Its purpose is to replace us handle repeating work, for example, to answer standard questions, engage with customers, or implement marketing communication for business goals. In this article, I'm going to share with your the ingredients to create Wechat NL AI response and keyword-based response chatbot. So, you can learn the difference between both, and the ingredients you need to create, for the purpose to increase efficiency to communicate with your customers from now on.

Six Misunderstandings About Wechat

Many oversea companies seem still lack of knowledge to make the most of powerful coms platform - Wechat to connect with Chinese TA and monetise the content and recruited Wechat fans through proper communication strategy and approaches, although most of them are excited in F8 new releases 2017 and only roll out FB social mindset and understanding to Wechat to target no matter China mainland or cross boarder audience. I will say it might be similar, but in fact execution on the ground doesn't work off. So I come up with a thought to write this article and aim to figure out 6 misunderstandings on the market, and hopefully it can help you in China and out of China, who will do or have already been selling service or products to Chinese consumers, correctly know Wechat opportunities.