Strategy

Cross Border eCommerce Barcode 101 – Is Barcode Mandatory?

Selling on the majority of retail marketplaces requires the brands to add unique barcodes to the products unless your products are under special categories. What’s more, running your webshop integrated with Google shopping might be rejected due to invalid barcode information. Barcode is the universal identity of your product selling globally, so it’s necessary to understand the rules before launching your webshop and retail store.

Why Beer looks so tasty? Endorphins and Dopamine Matter – Kirin Beer Commercial Cases – Beer Video Production

There’s no doubt that video is one of the highest-converting types of content you can use today to market pretty much anything, and I believe it isn’t to be changed, in particular, low funnel and mid-funnel channels are requiring more engaging content to maintain or even perform better the cost per acquisitions and gross margin, when confronting fierce competition.

Storytelling styles and tactics do vary country by country. In it, Japanese brand commercials impress us of course by their unique storytelling skills, such as extraordinary performing expressions, and quick video commercial pieces that can connect each other to become a full story.

What’s more, Japanese video commercials well leverage human neurochemicals to tickle the right neurochemicals at the right time is a way to increase engagement and brand recall.

In this article, I would take Kirin Beer Japan commercials for example to elaborate on what’s Endorphins and Dopamine and how they create the video scripts and storylines using these factors tickling the right neurochemicals. By the end of the piece, you can learn how to start to write a video script, leveraging these psychology trigger elements.

Meta Ads API – Break Through Platform Ceiling and Implement Practical Dynamic Content and Targeting Ads Strategies

Thoughtful campaign plan, campaign deployment and granular optimisation are not easy jobs, particularly if your team relies more on manual work. In a way, it’s not possible to react in real time based on the market changes, or competitor update. Basically targeting and content optimization ceiling exist only using features given on the platform. Brands and marketers can work with some 3rd party SaaS to automate the optimization process.

However it’s not the only way and it has a way that can give you more space to customize and lower the cost. It’s using Meta Ads API integrated with your Python script.

Lingble Review: Tips to Select an Appropriate Cross Border eCommerce Webstore Solution

Shopify helps remove the complexity of online selling and ecommerce and empowers brands and independent merchants to sell to consumers around the world. But its capability has certain limits, and it made an exclusive partnership with Global-e, which is a listed company providing cross border eCommerce solutions. In this space, there are many options on the market. Lingble is one of choices.

CAPEX vs OPEX – Apply to Measure Branding and Performance Marketing Outcome

Branding is the future of a business, and branding dilutes the impact of product pricing from customer purchase decisions. So branding is significantly vital like this and that. Personally it’s a kind of common sense, and most people realize that even though they are not professional marketers and business holders. So this article might give you some hints on how to quantify the outcome of branding from a finance and marketing perspective. Next time, it can be a great discussion to reply to your line managers or clients when they question why there was no outcome from the branding investment.

Tips and Tricks to Set Product Pricing on the Cross Border eCommerce Webstore

These two scenarios you might come across often in life. One is you might not believe a brand lipstick on a cross border eCommerce website is much lower than other websites, you spend lots of time to research but find the word of mouth is fantastic. So you check it out immediately.

The other scenario is a pair of sport shoes is priced at US$3999, which is ridiculous. However you find out that the pricing in the second hand market is much higher, which is US$5999. So you immediately check it out as well. What is blasting the magic to control the customers? That is the product price.

Zhihu Marketing Guide for Western Company’s SEO and Branding in China

Questions and answers are people’s daily regular things, and Chinese often go to one platform called Zhihu for finding answers. For brands, whatever business you are doing, customer review, brand review, word of mouth is always the thing that matters for your organic growth and branding. Zhihu is one of few platforms still open to the western world, at least foreigners can sign up using their mobile phone number. This article might be your cup of tea if you like to leverage Zhihu marketing when your legal entity and ICP is not ready in China

Shopify vs Global-e vs Lingble? The Fact is Cross-border eCommerce Head Market vs Longtail Market

Cross-border e-commerce is a secular growth industry that is forecasted to grow at a 27% CAGR until at least 2026. Global consumers across the borders spent more online shopping in 2021 versus the prior two-year trend. It is expected that up to 30% of this additional online spend will continue into the next few years. Not less of brands and merchants start webstore business using Shopify. When they do well in one or two head markets, they are rolling out to more cross-border markets and capturing more demand globally.

The question is if you should continue with Shopify, or strategically start with Global-e, flow commerce or Lingble. Instead, the right question essentially should be which are your head and longtail markets. This article tells you why.

Shopify vs Salesforce Commece Cloud – Which One Is Better for Global eCommerce Business

Nearly half a million shipping containers are stuck off the coast of Southern California, Brands and sellers who target USA markets recently might be suffering from inventory replenishment. However, eCommerce is still hot and the momentum seems continuing up and skyrocketing with more countries’ current devaluation like Yen etc. So the question is which eCommerce platform solution you should select. The debate between Salesforce Commerce Cloud and Shopify Plus usually gets a lot of attention

SaaS eCommerce – Potential Sector, Client, and Product Value Proposition Calculator

Profit and loss calculator module is not a strange term to eCommerce brands and sellers. Basically the essence of commerce is to sell and earn profit. And the purpose of branding in a way is to dilute or decrease the importance of pricing in the eCommerce space. Then, the calculator module is not the IP of B2C. To B2B companies like SaaS eCommerce, a value proposition calculator is a critical component before things move forward. Without it, it is just like a car hasn’t an engine.

Baidu SEO versus Google SEO in eCommerce Marketing: Things Brand eCommerce Webstore Must Know

SEO channel to eCommerce webstore performance is playing a key contribution role, where it can take up 10 – 15% of revenue contribution regardless of sales from marketplaces. In the global view, Google is more willing to share free resources because not only is it competing with Amazon, but also it fights for more high quality content and products to please their audience. After all, the content is one of the most important product value propositions in Google. However, trends and momentum are going more toward the China market due to Covide-19, particularly in cross-border eCommerce. So is Baidu SEO for eCommerce similar with Google?

Cross Border eCommerce Marketing China: Checklist You Need to Know Before Start

Cross border eCommerce China, or CBEC transactions, reached RMB 9.1 trillion in 2018 with over 100 million users. According to the research institution, it reported that the market‘s transaction volume reached RMB 9.9 trillion in 2019, with a compound annual growth rate of 27%. It is projected to reach RMB 26.8 trillion in 2025, with a compound annual growth rate of 18.1%. The question is how sellers can capture this opportunity?