Strategy

Tips and Tricks to Set Product Pricing on the Cross Border eCommerce Webstore

These two scenarios you might come across often in life. One is you might not believe a brand lipstick on a cross border eCommerce website is much lower than other websites, you spend lots of time to research but find the word of mouth is fantastic. So you check it out immediately.

The other scenario is a pair of sport shoes is priced at US$3999, which is ridiculous. However you find out that the pricing in the second hand market is much higher, which is US$5999. So you immediately check it out as well. What is blasting the magic to control the customers? That is the product price.

Zhihu Marketing Guide for Western Company’s SEO and Branding in China

Questions and answers are people’s daily regular things, and Chinese often go to one platform called Zhihu for finding answers. For brands, whatever business you are doing, customer review, brand review, word of mouth is always the thing that matters for your organic growth and branding. Zhihu is one of few platforms still open to the western world, at least foreigners can sign up using their mobile phone number. This article might be your cup of tea if you like to leverage Zhihu marketing when your legal entity and ICP is not ready in China

Shopify vs Global-e vs Lingble? The Fact is Cross-border eCommerce Head Market vs Longtail Market

Cross-border e-commerce is a secular growth industry that is forecasted to grow at a 27% CAGR until at least 2026. Global consumers across the borders spent more online shopping in 2021 versus the prior two-year trend. It is expected that up to 30% of this additional online spend will continue into the next few years. Not less of brands and merchants start webstore business using Shopify. When they do well in one or two head markets, they are rolling out to more cross-border markets and capturing more demand globally.

The question is if you should continue with Shopify, or strategically start with Global-e, flow commerce or Lingble. Instead, the right question essentially should be which are your head and longtail markets. This article tells you why.

Private Equity Investment: eCommerce Business Valuation Using NPV and IRR

China’s general trade business and companies might be in a way impacted by the cancellation of GSP treatment, or called the Generalized System of Preference treatment. Although it also depends on what product category of export business, tariff percentage implies the enforcement of reduced profitability or increasing the prices. Pros and cons always come together. The momentum of growth on D2C cross-border eCommerce, on the other hand, is rising. The question is how to evaluate the cross-border eCommerce business potential if you spot this is indeed an investment and monetization opportunity.

Shopify vs Salesforce Commece Cloud – Which One Is Better for Global eCommerce Business

Nearly half a million shipping containers are stuck off the coast of Southern California, Brands and sellers who target USA markets recently might be suffering from inventory replenishment. However, eCommerce is still hot and the momentum seems continuing up and skyrocketing with more countries’ current devaluation like Yen etc. So the question is which eCommerce platform solution you should select. The debate between Salesforce Commerce Cloud and Shopify Plus usually gets a lot of attention

SaaS eCommerce: Potential Sector, Client and Product Value Proposition Calculator

Profit and loss calculator module is not a strange term to eCommerce brands and sellers. Basically the essence of commerce is to sell and earn profit. And the purpose of branding in a way is to dilute or decrease the importance of pricing in the eCommerce space. Then, the calculator module is not the IP of B2C. To B2B companies like SaaS eCommerce, a value proposition calculator is a critical component before things move forward. Without it, it is just like a car hasn’t an engine.

Baidu SEO versus Google SEO in eCommerce Marketing: Things Brand eCommerce Webstore Must Know

SEO channel to eCommerce webstore performance is playing a key contribution role, where it can take up 10 – 15% of revenue contribution regardless of sales from marketplaces. In the global view, Google is more willing to share free resources because not only is it competing with Amazon, but also it fights for more high quality content and products to please their audience. After all, the content is one of the most important product value propositions in Google. However, trends and momentum are going more toward the China market due to Covide-19, particularly in cross-border eCommerce. So is Baidu SEO for eCommerce similar with Google?

Cross Border eCommerce Marketing China: Checklist You Need to Know Before Start

Cross border eCommerce China, or CBEC transactions, reached RMB 9.1 trillion in 2018 with over 100 million users. According to the research institution, it reported that the market‘s transaction volume reached RMB 9.9 trillion in 2019, with a compound annual growth rate of 27%. It is projected to reach RMB 26.8 trillion in 2025, with a compound annual growth rate of 18.1%. The question is how sellers can capture this opportunity?

Consumer Electronics: eCommerce Marketing 101 and Tips for New Sellers

When the consumer electronics industry evolves, the CE eCommerce marketing evolves alongside it as well. The most groundbreaking technologies in the world are arriving every day in this CE sector electronics, it really challenges brands and sellers if you miss out something important out there. The coronavirus pandemic that has devastated the world for years seems to continue. eCommerce absolutely is benefiting from this virus.

Xiaohongshu or Little Redbook eCommerce Seller and Marketing 101 Guideline

Xiaohongshu, or also known as Little RedBook, is the Chinese equivalent of Search plus Instagram. Recently Xiaohongshu decided to sunset the Taobao and Youzan outbound link setting. This was the feature for sellers to direct traffic to their Taobao and eCommerce website. With over 300 million users on Xiaohongshu, it is one of the fastest-growing advanced social commerce apps on the market. It is a must-have platform if you are running an eCommerce business for selling products to domestic and cross-border Chinese consumers.

Baidu Duxiaodian or Baidu Shopping vs Google Shopping | eCommerce Marketing – China vs USA

eCommerce is continuing booming as the Covid-19 pandemic continues. Search engine facilitates customers access to more product information. When we talk about search engines, Google must be the No.1, with a staggering avg. 90% of the global market share. On the other hand, Baidu holds just 1.45% of the global market share. But it might be a real story depending on which market you are focusing on.

eCommerce News & Myth – Conflicts Between Marketing vs Finance on the Business Plan? The Fact is the Growth vs Cash Flow

As long as you are in the position of either marketing or finance, having conflicts with each other is a very common and regular event. It can be translated as an argument of saving money and spending. In fact, the answer must be no. It is more complex than just a simple conclusion. It’s because both parties are all intentional to keep a business competitive, and increase the growth. However, they are standing in a different position defining what is a healthy business.

A typical case is most companies are suffering from the fact that the product data contained in the financial system may differ from product data residing in their marketing and eCommerce system. It’s manageable obviously by using tools, however it’s not the main reason to cause conflict