September 21, 2021

Strategy

Cross Border eCommerce Marketing China: Checklist You Need to Know Before Start

Cross border eCommerce China, or CBEC transactions, reached RMB 9.1 trillion in 2018 with over 100 million users. According to the research institution, it reported that the market‘s transaction volume reached RMB 9.9 trillion in 2019, with a compound annual growth rate of 27%. It is projected to reach RMB 26.8 trillion in 2025, with a compound annual growth rate of 18.1%. The question is how sellers can capture this opportunity?

Consumer Electronics: eCommerce Marketing 101 and Tips for New Sellers

When the consumer electronics industry evolves, the CE eCommerce marketing evolves alongside it as well. The most groundbreaking technologies in the world are arriving every day in this CE sector electronics, it really challenges brands and sellers if you miss out something important out there. The coronavirus pandemic that has devastated the world for years seems to continue. eCommerce absolutely is benefiting from this virus.

Xiaohongshu or Little Redbook eCommerce Seller and Marketing 101 Guideline

Xiaohongshu, or also known as Little RedBook, is the Chinese equivalent of Search plus Instagram. Recently Xiaohongshu decided to sunset the Taobao and Youzan outbound link setting. This was the feature for sellers to direct traffic to their Taobao and eCommerce website. With over 300 million users on Xiaohongshu, it is one of the fastest-growing advanced social commerce apps on the market. It is a must-have platform if you are running an eCommerce business for selling products to domestic and cross-border Chinese consumers.

Baidu Duxiaodian or Baidu Shopping vs Google Shopping | eCommerce Marketing – China vs USA

eCommerce is continuing booming as the Covid-19 pandemic continues. Search engine facilitates customers access to more product information. When we talk about search engines, Google must be the No.1, with a staggering avg. 90% of the global market share. On the other hand, Baidu holds just 1.45% of the global market share. But it might be a real story depending on which market you are focusing on.

eCommerce News & Myth – Conflicts Between Marketing vs Finance on the Business Plan? The Fact is the Growth vs Cash Flow

As long as you are in the position of either marketing or finance, having conflicts with each other is a very common and regular event. It can be translated as an argument of saving money and spending. In fact, the answer must be no. It is more complex than just a simple conclusion. It’s because both parties are all intentional to keep a business competitive, and increase the growth. However, they are standing in a different position defining what is a healthy business.

A typical case is most companies are suffering from the fact that the product data contained in the financial system may differ from product data residing in their marketing and eCommerce system. It’s manageable obviously by using tools, however it’s not the main reason to cause conflict

CBD Japan eCommerce – How To Ship and Sell CBD Oil Products to Japan

Industrial stakeholders estimate Japan’s cannabidiol or CBD market with over US$4 million for topical CBD products. Also, they predict over US$2.7 million for CBD cosmetics this year. And in the topicals’ segmentation, experts forecast it to expand over US$100 million dollars by 2025. However, Japan’s Ministry of Health this week said the government will lift the country’s commercial limitation on cannabis-based medicines. So CBD Japan stakeholders say they fear that regulators may stop CBD shipping and selling, and it does not allow sales of CBD food and cosmetics products.

Taobao China, Tmall China Marketing, and Tmall Global Seller Promotion 101

Amazon and Facebook’s shoppable live streams seems just starting to be accepted by consumers in western, but Taobao live has been popular for a few years. I am guessing western thought it was just a kind of TV shopping in the 1st place. The fact tells us it’s time for you to understand the up-to-trend eCommerce marketing approaches being adopted in China. While we discuss eCommerce in China, Taobao China, Tmall China and Tmall Global must be the primary list to talk about.

Social Commerce Ads of Weixin, Wechat Ads vs Whatsapp, Facebook, Messenger

President Joe Biden revoked Donald Trump administration executive orders that attempted to ban TikTok, WeChat and other Chinese-owned apps in the U.S.. He said to the media that Joe Biden replaced them with a new security review that could prompt fresh steps to restrict those or other apps.

To sellers who are good at leveraging social commerce ads, Wechat is a great platform to sell products and services to Chinese customers. Although contribution margin from oversea markets might only take up 1% out of the total ads revenue in Wechat. Now it might be a good signal moving forward. Wechat ads global might reactivate again.

Which Is Better for Fulfilled by Merchant or FBM? Shippo vs Easyship

It’s not surprising that more than 70% of sellers in Amazon are using Fulfilled by Amazon or FBA in the latest 2021 report. I believe other sales channels might be less than this percentage, but those sellers more or less use FBA to fulfill orders from other channels as well. Being said that, FBA is coming along with some cons on brandings, customer experience, and hidden costs. In a way, FBM by using 3L, such as Easyship, Shippo, is a must-equipped option.

OEM, Private Label, White Label or Dropshipping? Tips of Product Sourcing for the eCommerce Store

Product and landed cost is an essential component of eCommerce sellers’ profit and loss statement. This cost number basically is related to the product merchandising model, and shipping approach. If you are desperate for keeping a competitive pricing, and having more space to operate your brand in the target markets, it’s time to upgrade or optimise your business’s product sourcing strategy.

Social Commerce Douyin vs TikTok vs Instagram – Social Consumable and Shoppable Content

Social commerce is such a huge part of our lifestyle and also the business world, it can not be easy to forget that last time you rolled the newsfeed or watched the short-form video and bought your favourite organic tea oil. But the rise of the video app TikTok – which has been to rival Instagram in popularity. And in mainland China, Instagram has been blocked for many years, and Douyin is the Chinese version of Tiktok. What should you deploy as an online seller?

Crowdfunding Kickstarter vs Indiegogo – Key Secrets of GTM Product Marketing to Succeed

Funding is a fundamental skill and mindset for business owners and marketers, and basically it is indispensable for a business in any stage or any marketing strategies, particularly for startups and GTM (go-to-market). In the old school generation, borrowing money from banks or loan corporations might be the only popular options.

However, banks and loans are a sort of debt which at the end is not the best option for the business risk management. Nowadays, financing and fundraising, such as seed funding, private investment, angel investment, etc must be the more advanced and scientific formats to raise the fund and reduce the risk, to launch a new business and product. Crowdfunding must be one of those. In this area, Kickstarter and Indiegogo should be two primary options for a business.