Strategy

How to Centralise Managing Order Fulfillment, Inventory & Product Data for Multichannel

It might be okay if you manually list and change the product data, which includes the product, inventory, and shipment information on a single channel when you just started selling a few items online. However, your enjoyable days must go away along with your transaction volume going up on multiple online channels because if you are still handling by manual, you will get frustrated in the massive error of inconsistent product information across channels, heavily time-consuming to handle inventory in stock, or out of stock, and logistic for customer order delivery, order refund. Also, manually managing those data connections is both cumbersome to maintain and dangerously prone to error, because requirements vary from each ad network or a retail marketplace, a web store destination. Once the data feed gets an error or very slow to respond, refresh and update on the destination, you could miss out on a huge chunk of sales and revenue.  Thus, if you want your products to stand out on Amazon, Lazada, Rakuten, Google Shopping, Facebook, ShareASale affiliate network, and others, you’re going to need high…

Increase Shopify Conversion Rate by Optimising Product Pages Elements

Probably the product page of a Shopify store is the most important element to affect the conversion rate. If they are not ready, or even don't work properly, you might be wasting advertising dollars and marketing effort, because anyone comes to your store and bounces out at the end due to a low-performance product page. You can’t put water in broken glass — it will never fill up. The same principle applies to traffic on your site; if your product pages are broken you will never get sales.  I am not going to talk about how to find, design, and develop the best product, although indeed a good product is a king, and developing a product hugely needed by target customers is the easier way out. I’ll release the other article regarding how to research, design, and source of the product.  In this article, I’d like to share my learnings on how to convert as many customers as possible from traffic, when your competitors are increasing like your business is shifting from a blue sea to a red sea, which…

Google Shopping Ads Campaign: Sales & Revenue Optimization Strategies

In the previous chapter regarding Google Shopping for eCommerce success, we discussed how to optimise your Google Shopping product listing and boost organic traffic and sales. SEO is critical to sustain a business growth and increase ROI, however today agile marketing is essential to make your business succeed, particularly if you're running an online store and confronting a fierce competition landscape. Thus, in this article regarding Google Shopping for eCommerce success, I’ll take a month optimisation roadmap case as an example, and walk you through how to run Google Shopping ads, optimise the campaign in order to increase sales and revenue, in particular for the purpose to achieve a good profit margin. You won’t learn about smart shopping campaigns in this piece, because it’s almost letting you adjust budget and bidding and resting of work are done by Google AI from my point of view, which you can’t really understand your business performance through Google smart shopping campaign. On the other hand, by the end of this article, you can learn macro and granular strategic Google Shopping ads optimization, and…

Optimise your Google Shopping Product Feed to Increase Google Organic Traffic and Sales

There are 300 millions Americans using the Internet to search information in the USA, so you can imagine how big the audience pool is globally if 22% of people start on Google. Also, we realize that many of the searches on Google had shopping intent, such as looking for product comparison, product review, youtube video introduction, etc. Particularly with Google lower cost for merchants, which facilitate merchants to do more discount offers, it has been a common realization that Google Shopping listings turn prospects into buyers faster than Amazon listings. So we will have a collection regarding Google Shopping for eCommerce Business Success and in this article. Because SEO performance is playing an important role in bettering the overall ROI, I’ll start with walking you through how to optimise your Google Shopping product feed to increase organic traffic and sales.

Lazada Marketing & Lazada Seller Promotion 101: 10 Things To Do & 1 Thing Not To Do

Opening a store on Lazada to drive sales is a great option for companies that look to expand into Southeast Asian markets.  One of the benefits of selling cross-border on Lazada is that you instantly reach six countries (Singapore, Philippines, Indonesia, Vietnam, Malaysia, Thailand), with a total population in the hundreds of millions. The benefit can be either of your water testing approaches to see the sale performance from your product category, or you can strategically enter the markets and reach target customers with no upfront fees and lower transaction fees. Except for your product and supply chain strategy, Lazada seller promotion and marketing strategy is essential to reach customers and drive sales. Thus, based on my client-serving and business experiences, I’ll share with you 1 thing not to do and 7 things to do in Lazada seller promotion. 

Why Retail Media Becomes So Important and How to Start?

Covid-19 post-pandemic significantly accelerated the growth of eCommerce in the US this year, with online sales reaching a level not previously expected until 2022. In our Q3 US, US eCommerce sales jump 37% YoY in Q3 2020. In this article, I'll talk about why retail media is becoming so important. By the end of the article, you can learn how to restrategize your e-commerce marketing, and deploy the next point of growth.

What Is the Implication of TikTok and Shopify Partnership

Tiktok announces a global partnership with a Canadian eCommerce platform - Shopify. TikTok says the new TikTok channel for Shopify merchants is available from Oct.27th 2020 in the U.S. It will roll out to other markets next year, including elsewhere in North America, Europe, and Southeast Asia. On-spotlight short-form video app TikTok is also becoming a social commerce marketplace for buying stuff and providing more shoppable content formats to merchants and influencers. Meanwhile, this deal also makes it easier for Shopify’s over 1 million merchants to reach TikTok’s millennial & Gen Z and drive sales

eCommerce One to One Marketing Strategies for 6 Customer Segmentation

Paying ads dollars to acquire a prospect and convert into a single purchase is not the end of the customer lifetime value, because profit is not generated from a single purchase, but purchases made over a lifespan with your brand. By the end of this article, you can learn some tips of turning subscribers and abandon-cart prospects into actual customers, which decreases the overall CAC at the end, meanwhile increasing CLV by leveraging loyalty programs, cross-selling, up-selling.

Niche Product-driven Strategy Is Not Enough? 7 Secrets to Amazon Marketing Success

Only relying on product-driven with good quality products listing your on the site is enough? As it's not an easy job to find the right niche products, so with more competition, and being proactive and up-to-date with Amazon’s ever-evolving trends and requirements, you must also take steps to ensure your products and brand stay one step ahead of the competition.

Selling Well But Be Losing Money? 7 Variable Costs Are Impacting Your Online Store Profit Margin

Most of the online sellers ignore what variable costs would take place per transaction, and underestimate the impact of variable cost change in the profit margin, particularly as the variable cost increases with the sales going up. So for the purpose to avoid selling more but be losing more. I’m going to talk about 7 types of online store selling variable cost that can impact the profit margin per transaction.

Lunch for Free – 0% Commission Fee for Selling on Google Shopping

With Covid-19 pandemic, and more Amazon fees and policy limitations that SMEs are confronting, Google is leveraging this opportunity to appeal sellers listing more products to sell on Google Shopping. So sellers can’t miss this opportunity to eat Google lunch for free and grow sales on Google Shopping.Google is the world’s dominant search engine, but almost half of Americans start looking for things to buy on Amazon, while only 22% start on Google, according to a survey last year from research firm CivicScience.