Strategy

Why Retail Media Becomes So Important and How to Start?

Covid-19 post-pandemic significantly accelerated the growth of eCommerce in the US this year, with online sales reaching a level not previously expected until 2022. In our Q3 US, US eCommerce sales jump 37% YoY in Q3 2020. In this article, I'll talk about why retail media is becoming so important. By the end of the article, you can learn how to restrategize your e-commerce marketing, and deploy the next point of growth.

What Is the Implication of TikTok and Shopify Partnership

Tiktok announces a global partnership with a Canadian eCommerce platform - Shopify. TikTok says the new TikTok channel for Shopify merchants is available from Oct.27th 2020 in the U.S. It will roll out to other markets next year, including elsewhere in North America, Europe, and Southeast Asia. On-spotlight short-form video app TikTok is also becoming a social commerce marketplace for buying stuff and providing more shoppable content formats to merchants and influencers. Meanwhile, this deal also makes it easier for Shopify’s over 1 million merchants to reach TikTok’s millennial & Gen Z and drive sales

eCommerce One to One Marketing Strategies for 6 Customer Segmentation

Paying ads dollars to acquire a prospect and convert into a single purchase is not the end of the customer lifetime value, because profit is not generated from a single purchase, but purchases made over a lifespan with your brand. By the end of this article, you can learn some tips of turning subscribers and abandon-cart prospects into actual customers, which decreases the overall CAC at the end, meanwhile increasing CLV by leveraging loyalty programs, cross-selling, up-selling.

Selling Well But Be Losing Money? 7 Variable Costs Are Impacting Your Online Store Profit Margin

Most of the online sellers ignore what variable costs would take place per transaction, and underestimate the impact of variable cost change in the profit margin, particularly as the variable cost increases with the sales going up. So for the purpose to avoid selling more but be losing more. I’m going to talk about 7 types of online store selling variable cost that can impact the profit margin per transaction.

Lunch for Free – 0% Commission Fee for Selling on Google Shopping

With Covid-19 pandemic, and more Amazon fees and policy limitations that SMEs are confronting, Google is leveraging this opportunity to appeal sellers listing more products to sell on Google Shopping. So sellers can’t miss this opportunity to eat Google lunch for free and grow sales on Google Shopping.Google is the world’s dominant search engine, but almost half of Americans start looking for things to buy on Amazon, while only 22% start on Google, according to a survey last year from research firm CivicScience.

3 Things of Digital Facilitate Your Pricing Strategy

In this article, I'm going to talk about 3 things of digital world can facilitate better pricing strategy implementation. So from your coming digital marketing campaign, it can help you deploy in a different way. Pricing strategy is a business use variety pricing combination to sell more products and services, for the purpose to maximise the profitability. That's it. And the pricing combination is setting up and working by using this algorithm.

5 Tips to Measure Influencer Marketing Result

Have you ever come across this scenario? When you finish a social campaign project with some influencers, they released Facebook posts, Instagram Stories and Youtube videos. As a result, they reported you the campaign drives 500K view, 50K like and 500 comments. For them, it seems like a very exciting news and successful result. If you had worked with an agency, they might even say it was pretty good, but the brand needs to keep investing to drive awareness. However, such abstract result is not enough for you to report the success on business or even digital marketing perspective. 

Baidu China Is Not A Search Engine Anymore

To be fair, Baidu search engine business is being run in a very different internet environment when we try comparing with Google and Bing etc global search engine, because information management is more strict under China Internet information legal policy. It's not fair if you claim Baidu business model or product strategy has died. On the other hand, Baidu should be given a credit it can survive and be the top 1 of generic information search engine in China,when the search engine market competition is very very fierce. (Taobao/Tmall, OTA, Wechat social search engine etc). And Google extremely persists in its business model and product strategy, so it lost China domestic market in terms of search engine.

What Is Business Model In Asia Pacific Markets

Business model is a combination of internal mechanisms (such as the type and usage of business resources that supporting business functions, processes) and extension of the company's structure (such as channels and affiliated parties). The integration, causality of both mechanisms comprehensively can create very powerful effect on customers and competitors on the market.