e-Commerce

A Practical Guide to Set Up Shopify Google Analytics for Collecting Transaction Data Integrated with Your Profit Calculator

Every coin has two sides. Shopify provides store owners ready-to-use templates and eCommerce friendly URL structures that hugely save eCommerce website creation and increase marketing, operation efficiency.  However, due to this fixed framework and structure, Shopify can’t facilitate owners to understand granular marketing performance for each SKU transaction data by diversified dimensions, and learn web content insight which can engage, and better convert traffic into sales. All these are critical to optimize SKUs conversion rate and see if the SKU should be continued based on the profit performance.

Why Retail Media Becomes So Important and How to Start?

Covid-19 post-pandemic significantly accelerated the growth of eCommerce in the US this year, with online sales reaching a level not previously expected until 2022. In our Q3 US, US eCommerce sales jump 37% YoY in Q3 2020. In this article, I'll talk about why retail media is becoming so important. By the end of the article, you can learn how to restrategize your e-commerce marketing, and deploy the next point of growth.

Web Scraping with Google Sheets ImportXML to Automatically Collect Product Price Info

I am always on the lookout for a unique angle to use freely available or potentially scrapable data sources. Also, It’s indeed frustrating that you have, admittedly, spent hours upon hours trying to learn Python for writing simple web scraper applications, and implementing web scraping automatically, however, at the end you can only discover the data isn’t accessible, interesting or differentiated enough from what’s already out there. If you just want to automate updating the profit calculator of your eCommerce business, thankfully, there is an easier way to collect data from the web without spending that much hours: Google Sheets ImportXML Function.

How To Create A Custom Shopify XML Sitemap for your eCommerce Website

Shopify is absolutely one of the best CMS platforms for you to create an eCommerce website, however, nothing is perfect, and it has a certain technical SEO limitation because it automatically creates XML sitemaps split by page type and basically you are not allowed to manually change or customize unless you install a paid App through Shopify marketplace. However, for some more advanced SEO use cases, this can be limiting since new sitemaps cannot easily be created on the CMS and subsequently uploaded to the Search Console.

What Is the Implication of TikTok and Shopify Partnership

Tiktok announces a global partnership with a Canadian eCommerce platform - Shopify. TikTok says the new TikTok channel for Shopify merchants is available from Oct.27th 2020 in the U.S. It will roll out to other markets next year, including elsewhere in North America, Europe, and Southeast Asia. On-spotlight short-form video app TikTok is also becoming a social commerce marketplace for buying stuff and providing more shoppable content formats to merchants and influencers. Meanwhile, this deal also makes it easier for Shopify’s over 1 million merchants to reach TikTok’s millennial & Gen Z and drive sales

Lazada vs Shopee: Which One You Should Start First in Southeast Asia

A Single eCommerce channel strategy would not be your final strategy in your online selling journey, wherever you are focusing to sell. But the fact of the matter is that determining the better option involves more factors, such as budget, products, target users, etc, When talking about Southeast Asian opportunities (Singapore, Philippines, Malaysia, Vietnam, Indonesia, etc), and choosing between the two Southeast Asian e-commerce giants, it is important to understand that there is a range of different factors to consider when determining which platform is more proper to start

How to Sell Products on Amazon as a Non-US citizen

In fact, of Amazon’s 2.2 million third-party sellers worldwide, 86% sell in the U.S. marketplace — and 41% aren’t even located in the U.S. If you’re interested in becoming a seller on Amazon’s U.S. platform, but don’t live in America, this piece will teach you how to start selling by selecting your preferred type of account status, business entity, available markets. By the end of the article, you can learn what documents, cost you need to prepare in the process, and how to go global to sell your listings.

The Difference Among Instagram Shop, Checkout on Instagram, Shopping on Instagram, and Instagram Shopping Ads

When you consider that more than 500 million Instagram users use the platform daily and 50% of them follow at least one business. Plus, Instagram is hell-bent on moving deeper into social eCommerce, and in particular Covid-19 pandemic hugely increases Instagram content demand needs, It’s time for you to start selling on Instagram. Thus in this piece, I’ll talk about the difference between Instagram Shop, Shopping on Instagram, Instagram Shopping ads, and Checkout on Instagram...

eCommerce One to One Marketing Strategies for 6 Customer Segmentation

Paying ads dollars to acquire a prospect and convert into a single purchase is not the end of the customer lifetime value, because profit is not generated from a single purchase, but purchases made over a lifespan with your brand. By the end of this article, you can learn some tips of turning subscribers and abandon-cart prospects into actual customers, which decreases the overall CAC at the end, meanwhile increasing CLV by leveraging loyalty programs, cross-selling, up-selling.

Amazon Is Eating Google’s lunch? 6 Amazon Marketing Ads Opportunities

Perhaps the primary part of Google revenue loss might come from those sectors that severely are impacted such as travel, or might come from eCommerce advertisers who shift the marketing budget to more focus on lower-funnel, rather than Google losing its ads market value in the long term. However, for marketers, what’s important both over the short- and long-term...

9 Google Sheet Formulas Plus 1 Add-on for the eCommerce Marketing

It is critical to make things in order and in place well, as this calculation is associated with the selling price, different variable costs that can cause business loss at the end. In this article, I’ll introduce 9 Google Sheet functions + 1 automation add-on for your eCommerce marketing operation. By the end of the article, you could learn about my practical experience on how to apply these functions and add-ons to set your hands free and calculate accurately.

8 Things to Look Into a Payment Processor for your eCommerce Website

If you don’t create a relevant, secure, familiar payment experience, your eCommerce website can be in trouble, as if it's being cut off from the market. Payment processing is one of the most overlooked parts of setting up your e-commerce website, but it should be a focus due to its implications for conversions, cash in, and ultimately, your bottom line.

Selling Well But Be Losing Money? 7 Variable Costs Are Impacting Your Online Store Profit Margin

Most of the online sellers ignore what variable costs would take place per transaction, and underestimate the impact of variable cost change in the profit margin, particularly as the variable cost increases with the sales going up. So for the purpose to avoid selling more but be losing more. I’m going to talk about 7 types of online store selling variable cost that can impact the profit margin per transaction.

Lunch for Free – 0% Commission Fee for Selling on Google Shopping

With Covid-19 pandemic, and more Amazon fees and policy limitations that SMEs are confronting, Google is leveraging this opportunity to appeal sellers listing more products to sell on Google Shopping. So sellers can’t miss this opportunity to eat Google lunch for free and grow sales on Google Shopping.Google is the world’s dominant search engine, but almost half of Americans start looking for things to buy on Amazon, while only 22% start on Google, according to a survey last year from research firm CivicScience.

3 Tips for Amazon Sellers to Sustain Good Profit Margin

In this article, I would share with you 3 tips, from product price, operation cost to marketing strategy perspectives. You could learn how to automate pricing reacted on the market, optimise operation cost and leverage marketing to boost sales, for the purpose to gain and sustain good profit margin