Clients who use Shopify CMS have been rising significantly in the past 3 years, and what’s more, we are seeing the momentum is going up. In Shopify’s contribution margin table, paid, automation, display, and so on paid advertising’s contribution is a big role, however, return on investment might be a challenge and sellers are always discussing how to optimize better. On the other hand, Shopify eCommerce SEO is a key player in contributing to sales with a high proportion and ROI, however, Shopify SEO technical work is getting a little bit tricky. In this article, I will share 5 things we must start to do in terms of eCommerce SEO technical, which experiences are summarised by serving clients and operating in-house business teams. By the end of this piece, you are able to understand the reasons, learn the techniques, and find useful tools to use in the process.
Python Tutorial for Digital Marketers 10 – Python Web Scraping – Pagination and Shopify Product Pages
In previous chapters, we discussed how to scrape website HTML information and Shopify product information via JSON API. Actually, on most websites and platforms, there is more than one page to show articles, products, and so on. Basically, we call it pagination, for example, page 1, or previous page or next page, and the mentioned codings and dataset only scrape the single URL page. In this article, I would walk you through how to scrape the pagination using Python, via either the website HTML or JSON API, for the purpose to scrape all target objective information. By the end of this article, you can master Pandas library and some new methods, and you can customize the script based on your business needs.
Previously, I talked about how to store all fetched data in the Google sheet in your Google drive, which you are not limited to your local computer or laptop to open the data, or your partners can open it to work for projects anytime. When talking about digital and eCommerce projects, the Shopify project must be one of the most popular topics which many eCommerce sellers like to discuss. If you don’t believe me, please just check out the Shopify stock pricing and ask your surroundings how many sellers are significantly benefiting from Shopify, thanks to easy-to-use and super agile features. The fragment eCommerce era has come, creating an online store is as easy as creating a blog. So in this Python Tutorial, I’ll walk you through how to create a Python script and scrape any Shopify website product data just by changing a website URL. By the end of this piece, you can learn how to find Shopify storefront API and read Shopify JSON, then write the python codes for specific product information, such as title, price, compared price,…
Probably the product page of a Shopify store is the most important element to affect the conversion rate. If they are not ready, or even don't work properly, you might be wasting advertising dollars and marketing effort, because anyone comes to your store and bounces out at the end due to a low-performance product page. You can’t put water in broken glass — it will never fill up. The same principle applies to traffic on your site; if your product pages are broken you will never get sales. I am not going to talk about how to find, design, and develop the best product, although indeed a good product is a king, and developing a product hugely needed by target customers is the easier way out. I’ll release the other article regarding how to research, design, and source of the product. In this article, I’d like to share my learnings on how to convert as many customers as possible from traffic, when your competitors are increasing like your business is shifting from a blue sea to a red sea, which…
A Practical Guide to Set Up Shopify Google Analytics for Collecting Transaction Data Integrated with Your Profit Calculator
Every coin has two sides. Shopify provides store owners ready-to-use templates and eCommerce friendly URL structures that hugely save eCommerce website creation and increase marketing, operation efficiency. However, due to this fixed framework and structure, Shopify can’t facilitate owners to understand granular marketing performance for each SKU transaction data by diversified dimensions, and learn web content insight which can engage, and better convert traffic into sales. All these are critical to optimize SKUs conversion rate and see if the SKU should be continued based on the profit performance.
Shopify is absolutely one of the best CMS platforms for you to create an eCommerce website, however, nothing is perfect, and it has a certain technical SEO limitation because it automatically creates XML sitemaps split by page type and basically you are not allowed to manually change or customize unless you install a paid App through Shopify marketplace. However, for some more advanced SEO use cases, this can be limiting since new sitemaps cannot easily be created on the CMS and subsequently uploaded to the Search Console.