Month: April 2022

Which Is Tougher on Bad Guys? Nest Cam Outdoor vs Ring Spotlight Camera

You can’t control what bad guys do for your place and your families when you are not at home. But you can be more precautious and earlier equipped with some devices to decrease the damage, or even avoid the unfortunate accidents. 

Having said that, anyone of course wants to save money but still get the high quality of the security camera, which tries to increase the value for the money. No matter either you have been looking for a security camera, or just starting the research, Google Nest Cam Outdoor and Ring spotlight camera must be two brands and models you need to look into, which both have 1080p HD video, integrations with Alexa and Google Assistant plus optional person detection.

Thus in this article, we find two models with similar pricing and features, which we would review Google Nest Cam Outdoor and Ring Spotlight camera from several perspectives, such as installation, specification, video quality, special features, price respectively. By the end, you can learn the pros and cons of both devices, and find out which one is a better one to handle the bad guys, and also it’s more worthy.

Mailchimp vs Omnisend? Which Marketing Automation Platform Is Better for the eCommerce

Email and marketing automation would continue as one of the major traffic and revenue sources for any online sellers and eCommerce store owners. In particular, with more revolutionizing messaging and texting channels, such as WhatsApp, live chat, etc, and personally, I believe it would just have more channels. So it would become one of the key channels to drive new customers who are from the middle-funnel of a customer purchase journey and extend customer lifetime value through an efficient and considering conversational marketing strategy. There is a statistic according to a study, worldwide email users are set to grow to 4.3 billion users in 2023.

There is some free software such as GMass, Shopify email out there. They’re very helpful and I’m also using them if my purpose is to automate the email blast process, but marketing automation platforms are not just a tool of sending emails and automating the followings. So in this article, I’ll review 2 marketing automation platforms, which are Omnisend and Mailchimp from 6 perspectives. By the end of the piece, you can learn which one is better to start for your eCommerce business, and which one price is more reasonable with a similar set of the scope of service.

CBD Advertising – Best Practices to Run Ingestible CBD and Topical CBD Ads

You must have concerns regarding whether you can advertise CBD products in digital channels. For example, can you advertise CBD on Facebook or not? I can tell you the answer is yes. But it is possible to advertise CBD with the right approach. CBD entrepreneurs and marketers need to find a way to promote their CBD product in a way that doesn’t interfere with each channel’s ad policy.

dji mavic

DJI Mavic 2 PRO vs Autel Evo 2 Pro 2023 – Drone War from China and USA

It’s certain to say that the DJI drone has become the most successful manufacturer for both consumer and business markets. In the last several years, this saying was true because there were almost no other competitors in the drone market. Basically, DJI drones dominate the global markets. But normally this situation can’t last forever. For DJI drones, having competitors is a good thing.

ring doorbell

Which One is Better if you Look for Video Quality? Nest Hello Doorbell vs Ring Doorbell | Google vs Amazon Collection

When you are going to shop for a video doorbell, probably there are many options that come down to your mind. But there are two brands that must be floating on your candidate list – One is Ring doorbell, and the other is Nest doorbell.

Ring literally invented video doorbells, and its current suite of doorbells, which start at $99, are still among the best. Plus, the company has expanded to other devices and accessories, such as smart lights, solar panels, etc. On the other hand, Nest pioneered the smart thermostat, but has also widened its suite of smart home devices like security cameras, WiFi, including the best-selling Nest Hello video doorbell. 

Google Sheets ImportXML – Automatically Scrape Web and Collect Product Price Info

I am always on the lookout for a unique angle to use freely available or potentially scrapable data sources. Also, It’s indeed frustrating that you have, admittedly, spent hours upon hours trying to learn Python for writing simple web scraper applications, and implementing web scraping automatically, however, at the end you can only discover the data isn’t accessible, interesting or differentiated enough from what’s already out there.

If you just want to automate updating the profit calculator of your eCommerce business, thankfully, there is an easier way to collect data from the web without spending that much hours: Google Sheets ImportXML Function.

ecommerce seo

Shopify eCommerce SEO – 5 Unique Site Technical Optimization Tasks

Clients who use Shopify CMS have been rising significantly in the past 3 years, and what’s more, we are seeing the momentum is going up. In Shopify’s contribution margin table, paid, automation, display, and so on paid advertising’s contribution is a big role, however, return on investment might be a challenge and sellers are always discussing how to optimize better. On the other hand, Shopify eCommerce SEO is a key player in contributing to sales with a high proportion and ROI, however, Shopify SEO technical work is getting a little bit tricky.

In this article, I will share 5 things we must start to do in terms of eCommerce SEO technical, which experiences are summarised by serving clients and operating in-house business teams. By the end of this piece, you are able to understand the reasons, learn the techniques, and find useful tools to use in the process.

json vs yaml

JSON vs YAML, Which Data Serialization Is Better?

Any developers or programmers, or even marketers would not feel strange to a data type – JSON. It’s one of the most popular and awesome data serialization language. In fact, there is an alternative called YAML. I believe people who is famiilar with Google ads API must know this data type. In this Python knowledge hub, I would elaborate what are their pros and cons respectively, and how you can better leverage them as a developer and marketer.

saas seo

SaaS SEO – 3 Ways to Scale up , What Are Commercially Different With eCommerce SEO

SEO is not a strange term for most entrepreneurs and online marketers. Basically, it is a high ROI approach to capture customer search demand that can be converted into traffic and sales from different types of search engines. Normally you would find out that SEO can take up at least 20% or 30% of contribution margin in a financial table, or even more percentages along with your business being developed.

Having said that SEO strategies can differ hugely depending on the business model and products you are selling. For example, being different from eCommerce SEO, SaaS SEO instinctively can not leverage thousands of product pages, which can be playing a role into part of content strategy, because usually SaaS is selling one product or software, and running a subscription model to monetize the service and related asset.

So in this article, I would share some points of view on how to scale up SaaS SEO that is born without thousands of product page advantages. By the end, you can learn the common and difference between eCommerce SEO and SaaS SEO, and master some methodologies to apply to your SaaS business.

Shopify Conversion Rate – Increase by Optimising Product Pages Elements

Probably the product page of a Shopify store is the most important element to affect the conversion rate. If they are not ready, or even don’t work properly, you might be wasting advertising dollars and marketing effort, because anyone comes to your store and bounces out at the end due to a low-performance product page. You can’t put water in broken glass — it will never fill up. The same principle applies to traffic on your site; if your product pages are broken you will never get sales. 

I am not going to talk about how to find, design, and develop the best product, although indeed a good product is a king, and developing a product hugely needed by target customers is the easier way out. I’ll release the other article regarding how to research, design, and source of the product. 

In this article, I’d like to share my learnings on how to convert as many customers as possible from traffic, when your competitors are increasing like your business is shifting from a blue sea to a red sea, which is a very common business cycle. Even you have a golden hot selling product at the moment, my experience tells me at the end you need to find a way out to convert customers rather than only relying on products.

ChannelAdvisor – How to Centralise Managing Order Fulfillment, Inventory & Product Data for Multichannels

It might be okay if you manually list and change the product data, which includes the product, inventory, and shipment information on a single channel when you just started selling a few items online. However, your enjoyable days must go away along with your transaction volume going up on multiple online channels because if you are still handling by manual, you will get frustrated in the massive error of inconsistent product information across channels, heavily time-consuming to handle inventory in stock, or out of stock, and logistic for customer order delivery, order refund.

Also, manually managing those data connections is both cumbersome to maintain and dangerously prone to error, because requirements vary from each ad network or a retail marketplace, a web store destination. Once the data feed gets an error or very slow to respond, refresh and update on the destination, you could miss out on a huge chunk of sales and revenue. 

Thus, if you want your products to stand out on Amazon, Lazada, Rakuten, Google Shopping, Facebook, ShareASale affiliate network, and others, you’re going to need high quality customized product listing data, inventory data, and order fulfillment data feeds in an automatic format across channels. Today’s most successful sellers maintain a well-oiled machine of feed syndication and data harmonization — with strong pipes and paths that always send the correct data to each and every destination.