Alert of up-to-date or even real-time product price information is indispensable if you want to keep your business and marketing in a winning position. Also, the automatic update can integrate with your eCommerce P&L calculator. That means you can see if you set the pricing too high or too low. Don’t panic when the conversion rate goes down. That might be none of your marketing strategies. Meanwhile, it might be just because of your competitor’s pricing update.