Demand Generation – 5 Strategies To Automate B2B Prospect Generation

What’s a healthy business status? If your business product and service is in high demand and it’s rising in industry, but 80% of your main revenue is from one or two clients, it’s not healthy. Thus lead generation for the purpose to sustain a business is critical.

So I would say it’s not a heathy business, because it’s risky when all eggs are put into one basket.