Lacoste has announced a new gamified ecosystem for NFT holders, offering perks and rewards for participating in activities and community events. The program aims to create a long-lasting digital destination for customers seeking
Lacoste Unveils Gamified Ecosystem for NFT Holders, Expanding Web3 Program
Lacoste introduces UNDW3, a gamified ecosystem for NFT holders. Users can participate in activities and community events for NFT-related perks. The program aims to create a lasting digital destination, rewarding engagement with points that increase the rarity and value of NFTs. UNDW3 offers interactive missions on Discord and Lacoste’s website, with rewards for top users. Unlike other luxury brands, Lacoste focuses on inclusivity, engaging a broader audience through gamified experiences. Their approach leverages blockchain technology in fashion.