Opening a store on Lazada to drive sales is a great option for companies that look to expand into Southeast Asian markets. 

One of the benefits of selling cross-border on Lazada is that you instantly reach six countries (Singapore, Philippines, Indonesia, Vietnam, Malaysia, Thailand), with a total population in the hundreds of millions. The benefit can be either of your water testing approaches to see the sale performance from your product category, or you can strategically enter the markets and reach target customers with no upfront fees and lower transaction fees.

Except for your product and supply chain strategy, Lazada seller promotion and marketing strategy is essential to reach customers and drive sales. Thus, based on my client-serving and business experiences, I’ll share with you 1 thing not to do and 7 things to do in Lazada seller promotion.