e-Commerce

tmall global

Taobao China, Tmall China Marketing, and Tmall Global Seller Promotion 101

Amazon and Facebook's shoppable live streams seems just starting to be accepted by consumers in western, but Taobao live has been popular for a few years. I am guessing western thought it was just a kind of TV shopping in the 1st place. The fact tells us it’s time for you to understand the up-to-trend eCommerce marketing approaches being adopted in China. While we discuss eCommerce in China, Taobao China, Tmall China and Tmall Global must be the primary list to talk about.

Easyship vs Shippo – Which Is Better for Fulfilled by Merchant or FBM?

It’s not surprising that more than 70% of sellers in Amazon are using Fulfilled by Amazon or FBA in the latest 2021 report. I believe other sales channels might be less than this percentage, but those sellers more or less use FBA to fulfill orders from other channels as well. Being said that, FBA is coming along with some cons on brandings, customer experience, and hidden costs. In a way, FBM by using 3L, such as Easyship, Shippo, is a must-equipped option.

VIRTUAL BANK

Leverage Business To Business Virtual Banks to Receive Cross Border Payment from Buyers

Most international and cross-border sellers like me did suffer from creating a bank account in the buyer market, in order to receive payments from the oversea buyers. It can be because of high charging fees that eat out the profit, or back and forward admin and verification process, or even the waiting length for approval however in the end the result might be a failure.

Likewise, locating the office in Hong Kong and running a global eCommerce company cannot move on without a business bank account as well. Particularly if you are running a small company or incorporated company, you should have probably heard of the challenges of setting up a bank account in Hong Kong for foreigners. Or even if you are a permanent HK resident, it’s very difficult to create a USA bank account to receive US Amazon selling business payments from buyers as well.

In this article, I will take the Hong Kong market as an example, and introduce HK B2B virtual bank options, which you should know and leverage to manage the international and cross-border payouts. By the end of this piece, you can understand the value of B2B virtual banks and the methodologies behind them, and select the most proper one for your cross-border business no matter if your business is located in HK, or other places worldwide.

cbd oil

CBD Japan eCommerce – How To Ship and Sell CBD Oil Products to Japan

Industrial stakeholders estimate Japan’s cannabidiol or CBD market with over US$4 million for topical CBD products. Also, they predict over US$2.7 million for CBD cosmetics this year. And in the topicals’ segmentation, experts forecast it to expand over US$100 million dollars by 2025. However, Japan’s Ministry of Health this week said the government will lift the country’s commercial limitation on cannabis-based medicines. So CBD Japan stakeholders say they fear that regulators may stop CBD shipping and selling, and it does not allow sales of CBD food and cosmetics products.

oem

OEM, Private Label, White Label, or Dropshipping – Tips for Product Sourcing for the eCommerce Store

Product and landed cost is an essential component of eCommerce sellers’ profit and loss statement. This cost number basically is related to the product merchandising model, and shipping approach. If you are desperate for keeping a competitive pricing, and having more space to operate your brand in the target markets, it’s time to upgrade or optimise your business’s product sourcing strategy.

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CBD Advertising – Best Practices to Run Ingestible CBD and Topical CBD Ads

You must have concerns regarding whether you can advertise CBD products in digital channels. For example, can you advertise CBD on Facebook or not? I can tell you the answer is yes. But it is possible to advertise CBD with the right approach. CBD entrepreneurs and marketers need to find a way to promote their CBD product in a way that doesn’t interfere with each channel's ad policy.

ecommerce seo

Shopify eCommerce SEO – 5 Unique Site Technical Optimization Tasks

Clients who use Shopify CMS have been rising significantly in the past 3 years, and what’s more, we are seeing the momentum is going up. In Shopify’s contribution margin table, paid, automation, display, and so on paid advertising’s contribution is a big role, however, return on investment might be a challenge and sellers are always discussing how to optimize better. On the other hand, Shopify eCommerce SEO is a key player in contributing to sales with a high proportion and ROI, however, Shopify SEO technical work is getting a little bit tricky.

In this article, I will share 5 things we must start to do in terms of eCommerce SEO technical, which experiences are summarised by serving clients and operating in-house business teams. By the end of this piece, you are able to understand the reasons, learn the techniques, and find useful tools to use in the process.

google sheet formula

9 Google Sheet Formulas Plus 1 Add-on for the eCommerce Marketing

It is critical to make things in order and in place well, as this calculation is associated with the selling price, different variable costs that can cause business loss at the end. In this article, I’ll introduce 9 Google Sheet functions + 1 automation add-on for your eCommerce marketing operation. By the end of the article, you could learn about my practical experience on how to apply these functions and add-ons to set your hands free and calculate accurately.

digital pricing strategy

3 Things in the Digital World Can Facilitate your Business to Execute the Right Pricing Strategy

In this article, I'm going to talk about 3 things of digital world can facilitate better pricing strategy implementation. So from your coming digital marketing campaign, it can help you deploy in a different way.

Pricing strategy is a business use variety pricing combination to sell more products and services, for the purpose to maximise the profitability. That's it. And the pricing combination is setting up and working by using this algorithm.

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5 Tips to Measure Influencer Marketing Result

Have you ever come across this scenario? When you finish a social campaign project with some influencers, they released Facebook posts, Instagram Stories and Youtube videos. As a result, they reported you the campaign drives 500K view, 50K like and 500 comments. For them, it seems like a very exciting news and successful result. If you had worked with an agency, they might even say it was pretty good, but the brand needs to keep investing to drive awareness. However, such abstract result is not enough for you to report the success on business or even digital marketing perspective.