A Practical Guide to Set Up Shopify Google Analytics for Collecting Transaction Data Integrated with Your Profit Calculator
Every coin has two sides. Shopify provides store owners ready-to-use templates and eCommerce friendly URL structures that hugely save eCommerce website creation and increase marketing, operation efficiency.
However, due to this fixed framework and structure, Shopify can’t facilitate owners to understand granular marketing performance for each SKU transaction data by diversified dimensions, and learn web content insight which can engage, and better convert traffic into sales. All these are critical to optimize SKUs conversion rate and see if the SKU should be continued based on the profit performance.