Many oversea companies seem still lack of knowledge to make the most of powerful coms platform – Wechat to connect with Chinese TA and monetise the content and recruited Wechat fans through proper communication strategy and approaches, although most of them are excited in F8 new releases 2017 and only roll out FB social mindset and understanding to Wechat to target no matter China mainland or cross boarder audience. I will say it might be similar, but in fact execution on the ground doesn’t work off.

So I come up with a thought to write this article and aim to figure out 6 misunderstandings on the market, and hopefully it can help you in China and out of China, who will do or have already been selling service or products to Chinese consumers, correctly know Wechat opportunities.