September 28, 2023

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meta ads

Chapter 45: Meta Ads Campaign Creation and Optimization Using Facebook Business, Graph, and Easy2Digital APIs

September 4, 2023

Along with user data privacy being cared for and protected more than ever, Meta has pledged to build an advertising ecosystem that relies on fewer data. It looks like the social media giant looks to push forward with its privacy agenda. Recently Meta has announced more removal of Facebook Ads audience targeting options across four categories. Plus the stress and impact from industrial players like iOS upgrade, I believe platform players just would have more new changes that create more challenges for marketers to reach out to customers accurately like before. 

However, the fact is platforms are shifting the data protection liability to the brands and marketers. For continuing monetizing the inventory without user privacy limitations, platforms are providing more mature marketing APIs for brands to adopt and leverage to reach out to target audiences even much better than before. And the brands and marketers build the target feature themselves at this time. This article is about how to leverage Meta APIs to create and update your Facebook, Instagram, Messenger, Whatsapp ads.

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social commerce

Social Commerce Ads – Weixin, Wechat Ads vs Whatsapp, Facebook, Messenger Ads

August 17, 2023

President Joe Biden revoked Donald Trump administration executive orders that attempted to ban TikTok, WeChat and other Chinese-owned apps in the U.S.. He said to the media that Joe Biden replaced them with a new security review that could prompt fresh steps to restrict those or other apps.

To sellers who are good at leveraging social commerce ads, Wechat is a great platform to sell products and services to Chinese customers. Although contribution margin from oversea markets might only take up 1% out of the total ads revenue in Wechat. Now it might be a good signal moving forward. Wechat ads global might reactivate again.

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Facebook Ads: How to Optimise Dynamic Product Ads for Sales & Revenue

August 16, 2023

Running an online store and selling your favourite products are easy, however owning a or some of hot selling SKU items are damn difficult. Once you find it, you definitely roll it out to omni channels and generate sales and profit as much as possible and as soon as possible.

Apart from business partnership and product marketing strategy, we should be trying to optimise the media cost and maximize the outcome from each channel. When talking about social commerce for eCommerce success, the first thing first must be facebook thanks to its lower cost per click, and making things easier to kick start, no matter if you are a brand, reseller, or dropshipper.

Thus in this piece, I’ll walk you through how to run and optimise Facebook Dynamic product ads campaign, which aims to generate sales and manage to earn profit from your SKU items. Same with one of my articles regarding Google Shopping ads campaign, I also take a 4 week optimisation timeline as an example, so you can visually and dimensionally understand the steps. Being said that, this article doesn’t include transaction tracking, product listing to Facebook Shop and Instagram Shop, which is regarding censorship, naming and classification. I’ll write the other piece, and it’ll be coming soon.

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easy2digital

VR device – Oculus Quest 2 vs Playstation VR – Covid Drives you Shift Time and Money to Home Game Lifestyle

July 23, 2023

People worldwide spend more time at home due to the COVID-19 pandemic, many people shift the spending and time to gaming for entertainment at home. As a result, the gaming industry faced formidable challenges and an unprecedented surge in consumer demand and disruption. The industry in a way is adapting to new consumption habits as people around the world are looking for ways to entertain at home and connect with people.

As talking about gaming demand surging, the battle for the best VR headset has never been more fierce than ever before. Also, not all VR headsets are created with the same features, and not all virtual reality games or experiences are available across every headset. That implies selecting a proper VR device for gaming does take time. 

In this article, I will review Oculus Quest 2, which was acquired by Facebook and Playstation VR, and compare them in several perspectives. By the end of this piece, you can make the right purchase decision to enhance your home gaming experience.

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Canon EOS M50 Mark 2 Review – A Camera Is Suitable for Facebook, Instagram, Youtube, TikTok Content Creators

July 20, 2023

Canon EOS M50 Mark has proven to be one of the company's best-selling mirrorless cameras, and it's easy to see why, because it's the most affordable EOS M model with a built-in viewfinder, snaps crisp 24-megapixel photos, and offers speedy autofocus. Today it's being refreshed and replaced by a new model, the Canon EOS M50 Mark II. The hardware updates are minimal, however there are some updates that indeed further improve video capability of this device, in particular if you are a content creator.

So in this piece, we’ll review Canon EOS mark 2 from several perspectives, and you would learn whether it’s worth investing in or not, and why it’s worthy.

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