About Louis Lu

Developer | Marketer | Investor

Louis Lu

Hello everyone, my name is Louis. Thank you for visiting Easy2Digital, and nice to e-meet you! The main purpose of this website is to share with you my experience, methods and developed tools on how to make more time for our life, and avoid being limited by 24/7.

Why making more time out of 24/7 is crucial for our life?

The answer is direct and simple. It's because lifetime is limit and lifespan is short. So the question is how to make more time and produce more from whatever you expect , such as happiness, job outcome and investment return etc?

Please don't get me wrong, Easy2Digital is not going to expand on how to create 2 more hours everyday. Conversely, Easy2Digital's mission is to shorten your learning journey in business, marketing and investment. Moreover, we aim to help you easily master robot and automation system development skills, for the purpose to automate things you feel wasting time but are very important to your work, investment and life.

In fact, it's less complicated than we think because technology and digital facilitate us to make it easier than ever before. As a marketer, developer and investor, below are some samples of application:

  • Trending news scraper
  • Community and market audience sentiment analysis
  • Data scraper - content, contacts, pricing
  • Advertising automation - SEO, SEM, social, video, display, email, partnership
  • AI content generator - blog articles
  • Financial data scraper - company valuation, financial investment (stock, bond, mutual fund, hedge fund, commodity, crytocurrency)

My profile and experiences

Marketer side:

With a proven record of over 13 years of marketing experience in the eCommerce, SaaS, and B2B space. I started from Guangzhou , then relocated to Shanghai and now stay in Hong Kong in which market and sell products in 20+ countries.

1. Financial aspect:

Formulate marketing quantitative modules, model P&L calculators in D2C, B2C, B2B2C, B2B that are aligned with the financial goal of revenue, cost, gross margin. Notably experiences from the sector of travel, smart home, EV, healthcare.

Budget and Manage marketing $$ more than 10 million US dollars on GTM (Go-to-market), branding, sales, retention. Also, lead the deep-dive cost optimization and pricing that include the scope of sourcing, logistics, product price, payment processors, marketing, customer lifetime value, and partnership.

2. Performance-driven:

Acquire and retain 5 million + paid customers from online, and maintain the sales growth by 20% YoY with comparably stable profit margins.

Manage over 5000 SKUs and create different marketing programs to boost sales and maintain retention, such as single/bundled deals, affiliate, reselling etc. Set and optimize item pricing by country and channel.

Moreover, familiar with global and regional online channels - SEO, SEM, social, marketplace, email, display, video and affiliate. Optimize conversion rate, CAC, CLV that are aligned with financial goals

3. Digital marketing operation & execution

- Data inventory & analytics
- WordPress and Shopify web development and CMS
- Content production in JP/EN/CN/HK - Blog, video, social post, PR, email
- Automation and conversion funnel
- Advertising campaign targeting and performance optimization
- Affiliate

4. Demand generation & partnership:

Have 26,000+ connections on Linkedin and the most connected in 2014 honored by Linkedin. Generate quality leads and implement ABM utilizing the Linkedin network, marketing automation platform, alternative social networks.

Moreover, build an influencer search application and provide 500,000+ influencer data that include contacts, channel topics and follower numbers.


Python Developer Side:

  1. Develop applications using Python/react/SQL/php/flask/selenium/textblob/numpy/pandas/beautifulSoup/html5/CSS/javascript
    bootstraps language
  2. Deploy and set up applications and website using Google cloud, Alibaba cloud
  3. Develop scrapers to collect trending news, marketing data. Build apps to optimize ads, financial investment

Application Demos

- Influencer Scraper, Shopify Bot, Google Shopping SERP Bot, Google Keyword Volume

If you have a new application project or any thoughts to develop a bot to solve problems, please click and subscribe to Easy2Digital with leaving messages "New application + your product name"

What They Say About Louis

Leanne Sin
 Louis was my mentor when i was assisting media team at MRM. I assisted him on certain accounts and projects such as Cathay Pacific SEM and Unilever Food Soultions SEO. Louis is experienced in digital media and I have learnt a lot from him. He has also shared a lot of industry knowledge with me. He is very approachable and a good manager. 
William Huang
 Louis is a true professional in digital field. He's very passionate in this business and proactive to support his client. During his service to UFS at MRM, he elevated overall digital performance by his fruitful digital knowledge and strong execution skills. Louis is also a strategic thinker who always develops plan from client's perspective vs. selling services. It's a great experience working with this young talent 
Simon Pod
 It was a pleasure to work with Louis. He is very passionate about digital marketing, always trying to test new technologies and solutions and on top of that, he is an excellent team player spending plenty of hours outside of office hours to help his team meet the business goals. When we worked together, on many occasions, he would help my team with his excellent insights on Asian market. We also worked on several important projects including digital and content campaigns, localisation and google tag manager and analytics of which he has excellent knowledge. Overall he is highly skilled in digital marketing as well as a decent and humble person. If you are looking for a great digital manager, Louis is going to be the right fit for your company. 
Gary Cheung
 I worked very closely with Louis whilst we were at the same agency and I was always deeply impressed by his ability to manage and prioritise demanding workload as well as delivery top-class work to clients in meeting their expectations and objectives. Louis is also a very proactive strategic thinker who would add value to any business organisation. I would not hesitate to recommend his work to anyone. 
Nelson Ngai
 Louis is always helpful and hard-working. He provides great services, insights and recommendations for clients and partners. 
Yuki Pang
 When I worked with Louis, he shared his professionalism in digital media especially SEM & SEO expects. As we are managing a global account for Cathay Pacific – a big account like this, he never missed any details or delay anything. Apart from work, he is also acknowledgeable person in many areas. He shared a lot of digital marketing and personal insights, you will love to meet him and I'm sure you do 
Zhou Jianhua
 Louis showed his professionalism in terms of digital and interactive marketing, especially his expertise into search & performance-driven media planning impressed me a lot during the days we worked together at MediaCom China 
Alyne Tamir
 I have enjoyed working with Louis as a creator, he is prompt on deadlines and values the relationship, always keeping the best in mind for everyone. 
Anna Rhea Teves
 Louis is one of the few digital marketers I know who knows both SEO & SEM. I like having a discussion with him about anything related to digital marketing as you would definitely get some new insights. 
Mio Chan
 Louis was my head in MRM. He is a very knowledgeable and experienced manager. Under his management, I am able to handle the tasks effectively. He is friendly and motivative which he taught me a lot of planning, account servicing, and digital knowledge in terms of social management, SEO, SEM, digital media buy, digital analysis, etc. I am pleased and honored to work with Louis and hope we can work together in coming future. 
Michael Gonzales
 Louis is a smart and very capable digital marketer. He displayed keen insight, knowledge and understanding surrounding the ins and outs of digital marketing and how it applied to his audience. These traits proved themselves, repeatedly, in the regional growth his marketing plans and campaigns provided. Particularly, I enjoyed the level of collaboration we enjoyed together. He understands the sharing of knowledge and insights versus the guarding them provides improved team dynamics and improved metrics and revenue. Although we worked across the world from each other, it always seemed we worked in the same office--such was the level of open communication between us. I'd consider myself lucky to work with him again. 
Killian Kostiha
 I worked with Louis during my time in iProspect Hong Kong, especially on the Chinese SEO related topics for some clients we got in common. Besides being an open-minded and nice colleague, Louis is knowledgeable in several digital marketing areas (SEM, SEO...) on different markets and languages which is a key skill to succeed in the digital marketing sector in Hong Kong due to the fact that most of the clients are APAC oriented. If you're looking for a digital marketing manager, Louis is definitely someone you should be in touch with.  
Michael Wong
 Louis joined priority pass as the digital marketing manager and showcased his passion and digital knowledge in the projects we worked on. He is a joy to work with and brings another dimension to the team. I would happily recommend him to any future employers. 
Aaron AW
 Louis is a very passionate Digital Marketer. I have worked with Louis for 1.5 years on a couple of clients in MRM//McCann. He is a smart, well-spoken and determined person. His knowledge in Digital Media is also very strong. Most importantly, he is a people's person and gets along well with his colleagues. 
Johnny Ward
 Louis is an asset to any team, I've worked with him twice and found him wonderful to work with. A perfect blend of friendliness and professionalism. I look forward to continuing working with him in the future. 
Arthur Kwok
 Louis is a great one to work with. I met him when I was in Baidu Exclusive Reseller in HK, as an vendor, we worked on a few accounts with some scale. He is a very detail-minded person and systematic one, always know what he has to prepare for and what the next step is. And he has great social skills that he maintained good relationship with my colleagues. 
Edwina Sunario
 I have worked with Louis on content marketing project for Priority Pass. Louis is a passionate digital expert with strong 360 degree perspectives, fueled by a vision of how there's always room for greatness. His strong skills in digital marketing have always been valuable to give the right direction. He has a strong understanding on every partner we worked with and always knows the best collaboration that is suitable for all parties. His knowledge and insights have always enrinched my perspectives, specifically in content marketing area. Louis is one of the most reliable, positive and encouraging partner I have ever engaged with. Overall, it is such a great pleasure to work with Louis and I will not hesitate to recommend him to any organisation for any future potential opportunities. 

Successful Cases

Google SMBs Solution
Asia Horizon CBD Venture Capital
Wasserstein Smart Home
EV Lectron
Priority Pass Airport Lounge & Travel Retail
GLG eCommerce & SaaS Business Consultancy
Lingble Cross Border eCommerce Webstore Solution
Unilever Food Solution - Restaurant & Hotel
Meyer Cookware & Kitchenware
FMCG - Shampoo, Skincare, Cosmetic
Cathay Pacific Global
Invisalign Teeth Bracing Treatment

Contact me

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  • Influencer Program: Check out the latest content and produce review programs offered by brands. If you are interested in a program, please subscribe to Easy2Digital by leaving a message “Influencer program + program number (1, or, 2, or, 3……)
  • Guest blogging Program: Easy2Digital offers a space for you to generate article exposure and drive traffic to your website if you are looking for a web to release your articles regarding smart gadget lifestyle, work automation, and business & digital strategies
  • Business & Digital Consultancy: Easy2Digital provides you with a 1-to-1 conversation regarding eCommerce, SaaS, marketing, and automation. A one-time conversation is priced at US$19.99 for 30 mins, which can be paid through PayPal (paypal.me/Easy2digital). The scope of consultancy is on online business partner networking (reseller, wholesale, influencer, blogger, etc), product sourcing (brand, manufacturers, etc), digital execution groundwork service (Business P&L modeling, SEO, content writing, campaign optimization, etc), and digital marketing and automatic operation for business models (eCommerce, subscription, service providers) and work career in the Asia Pacific and the USA. 
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