eCommerce is continuing booming as the Covid-19 pandemic continues. Search engine facilitates customers access to more product information. When we talk about search engines, Google must be the No.1, with a staggering avg. 90% of the global market share. On the other hand, Baidu holds just 1.45% of the global market share. But it might be a real story depending on which market you are focusing on.
In this article, I am going to briefly talk about search engine landscape in Asia Pacific. As we know, Google is the largest search engine worldwide and basically almost all of us use Google to look for information everyday.
To be fair, Baidu search engine business is being run in a very different internet environment when we try comparing with Google and Bing etc global search engine, because information management is more strict under China Internet information legal policy. It’s not fair if you claim Baidu business model or product strategy has died. On the other hand, Baidu should be given a credit it can survive and be the top 1 of generic information search engine in China,when the search engine market competition is very very fierce. (Taobao/Tmall, OTA, Wechat social search engine etc). And Google extremely persists in its business model and product strategy, so it lost China domestic market in terms of search engine.
