Social Commerce Ads – Weixin, Wechat Ads vs Whatsapp, Facebook, Messenger Ads
President Joe Biden revoked Donald Trump administration executive orders that attempted to ban TikTok, WeChat and other Chinese-owned apps in the U.S.. He said to the media that Joe Biden replaced them with a new security review that could prompt fresh steps to restrict those or other apps.
To sellers who are good at leveraging social commerce ads, Wechat is a great platform to sell products and services to Chinese customers. Although contribution margin from oversea markets might only take up 1% out of the total ads revenue in Wechat. Now it might be a good signal moving forward. Wechat ads global might reactivate again.