What’s a healthy business status? If your business product and service is in high demand and it’s rising in industry, but 80% of your main revenue is from one or two clients, it’s not healthy. Thus lead generation for the purpose to sustain a business is critical.
So I would say it’s not a heathy business, because it’s risky when all eggs are put into one basket.
In this article, I would like to share with you my 5 strategies of leveraging AI to achieve marketing goals. No matter you aim to drive leads, acquire new customers, you can learn from strategies how AI in digital marketing make you more value and your business success.
Pinduoduo is one of the fastest-growing eCommerce platforms, and it has become a must-deploy social commerce platform for Chinese or cross-border eCommerce sellers. However, most people might put Pinduoduo in a similar category to Groupon, which is the well-known group buy in the USA, because they both enable a form of group buying. In fact, both business models are actually totally different.
Funding is a fundamental skill and mindset for business owners and marketers, and basically it is indispensable for a business in any stage or any marketing strategies, particularly for startups and GTM (go-to-market). In the old school generation, borrowing money from banks or loan corporations might be the only popular options.
However, banks and loans are a sort of debt which at the end is not the best option for the business risk management. Nowadays, financing and fundraising, such as seed funding, private investment, angel investment, etc must be the more advanced and scientific formats to raise the fund and reduce the risk, to launch a new business and product. Crowdfunding must be one of those. In this area, Kickstarter and Indiegogo should be two primary options for a business.
Covid-19 post-pandemic significantly accelerated the growth of eCommerce in the US this year, with online sales reaching a level not previously expected until 2022. In our Q3 US, US eCommerce sales jump 37% YoY in Q3 2020. In this article, I’ll talk about why retail media is becoming so important. By the end of the article, you can learn how to restrategize your e-commerce marketing, and deploy the next point of growth.
Japan’s business-to-consumer e-commerce market is worth $150.1 billion having increased at a single-digit rate since 2015. The e-commerce market is expected to follow a similar growth trajectory to 2021, expanding at a compound annual growth rate of 6.2 percent. As the third-largest online retail and eCommerce market worldwide that is behind China and the US, particularly when RCEP has launched and Japan is one of the members there, many sellers expect more possibilities from Japan and look for business opportunities to grow the business.
Amazon and Rakuten Japan must be two primary channels on the spotlight that sellers are discussing, in particular, which one is better to start. So in this article, I would talk about my review between Rakuten and Amazon Japan from several points of view, such as market share, fee structure, etc. By the end of this piece, you can learn the difference between two platforms and select one to start selling in Japan, which is better as a new seller there.
Most of the online sellers ignore what variable costs would take place per transaction, and underestimate the impact of variable cost change in the profit margin, particularly as the variable cost increases with the sales going up.
So for the purpose to avoid selling more but be losing more. I’m going to talk about 7 types of online store selling variable cost that can impact the profit margin per transaction.
A Single eCommerce channel strategy would not be your final strategy in your online selling journey, wherever you are focusing to sell. But the fact of the matter is that determining the better option involves more factors, such as budget, products, target users, etc, When talking about Southeast Asian opportunities (Singapore, Philippines, Malaysia, Vietnam, Indonesia, etc), and choosing between the two Southeast Asian e-commerce giants, it is important to understand that there is a range of different factors to consider when determining which platform is more proper to start
Opening a store on Lazada to drive sales is a great option for companies that look to expand into Southeast Asian markets.
One of the benefits of selling cross-border on Lazada is that you instantly reach six countries (Singapore, Philippines, Indonesia, Vietnam, Malaysia, Thailand), with a total population in the hundreds of millions. The benefit can be either of your water testing approaches to see the sale performance from your product category, or you can strategically enter the markets and reach target customers with no upfront fees and lower transaction fees.
Except for your product and supply chain strategy, Lazada seller promotion and marketing strategy is essential to reach customers and drive sales. Thus, based on my client-serving and business experiences, I’ll share with you 1 thing not to do and 7 things to do in Lazada seller promotion.
In fact, of Amazon’s 2.2 million third-party sellers worldwide, 86% sell in the U.S. marketplace — and 41% aren’t even located in the U.S. If you’re interested in becoming a seller on Amazon’s U.S. platform, but don’t live in America, this piece will teach you how to start selling by selecting your preferred type of account status, business entity, available markets. By the end of the article, you can learn what documents, cost you need to prepare in the process, and how to go global to sell your listings.
Cross-border e-commerce is a secular growth industry that is forecasted to grow at a 27% CAGR until at least 2026. Global consumers across the borders spent more online shopping in 2021 versus the prior two-year trend. It is expected that up to 30% of this additional online spend will continue into the next few years. Not less of brands and merchants start webstore business using Shopify. When they do well in one or two head markets, they are rolling out to more cross-border markets and capturing more demand globally.
The question is if you should continue with Shopify, or strategically start with Global-e, flow commerce or Lingble. Instead, the right question essentially should be which are your head and longtail markets. This article tells you why.
Profit and loss calculator module is not a strange term to eCommerce brands and sellers. Basically the essence of commerce is to sell and earn profit. And the purpose of branding in a way is to dilute or decrease the importance of pricing in the eCommerce space. Then, the calculator module is not the IP of B2C. To B2B companies like SaaS eCommerce, a value proposition calculator is a critical component before things move forward. Without it, it is just like a car hasn’t an engine.
