June 6, 2023

e-Commerce

Google Shopping Ads Campaign: Sales & Revenue Optimization Strategies

April 24, 2023

In the previous chapter regarding Google Shopping for eCommerce success, we discussed how to optimise your Google Shopping product listing and boost organic traffic and sales. SEO is critical to sustain a business growth and increase ROI, however today agile marketing is essential to make your business succeed, particularly if you're running an online store and confronting a fierce competition landscape.

Thus, in this article regarding Google Shopping for eCommerce success, I’ll take a month optimisation roadmap case as an example, and walk you through how to run Google Shopping ads, optimise the campaign in order to increase sales and revenue, in particular for the purpose to achieve a good profit margin.

You won’t learn about smart shopping campaigns in this piece, because it’s almost letting you adjust budget and bidding and resting of work are done by Google AI from my point of view, which you can’t really understand your business performance through Google smart shopping campaign. On the other hand, by the end of this article, you can learn macro and granular strategic Google Shopping ads optimization, and when each approach is suggested to use when setting up a real shopping ads campaign.

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cross border eCommerce barcode

Cross Border eCommerce Barcode 101 – Is Barcode Mandatory?

April 23, 2023

Selling on the majority of retail marketplaces requires the brands to add unique barcodes to the products unless your products are under special categories. What’s more, running your webshop integrated with Google shopping might be rejected due to invalid barcode information. Barcode is the universal identity of your product selling globally, so it’s necessary to understand the rules before launching your webshop and retail store.

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CBD Payment Processor & Payment Approaches – Best Ways to Receive CBD Money Seamlessly

April 20, 2023

It is clear that the CBD industry has been booming. What's more, companies who want to sell either ingestible CBD or topical CBD online, have to search for payment processors like Square. With the fast-growing amount of CBD merchants that are flooding the market, they may need alternatives that aren’t restricted. Also, with the CBD demand increasing, merchants needs more checkout approach and ideas to avoid affecting customer checkout experiences.

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Cross Border eCommerce Marketing China: Checklist You Need to Know Before Start

April 19, 2023

Cross border eCommerce China, or CBEC transactions, reached RMB 9.1 trillion in 2018 with over 100 million users. According to the research institution, it reported that the market‘s transaction volume reached RMB 9.9 trillion in 2019, with a compound annual growth rate of 27%. It is projected to reach RMB 26.8 trillion in 2025, with a compound annual growth rate of 18.1%. The question is how sellers can capture this opportunity?

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Shopify vs salesforce

Shopify vs Salesforce Commece Cloud – Which One Is Better for Global eCommerce Business

April 18, 2023

Nearly half a million shipping containers are stuck off the coast of Southern California, Brands and sellers who target USA markets recently might be suffering from inventory replenishment. However, eCommerce is still hot and the momentum seems continuing up and skyrocketing with more countries' current devaluation like Yen etc. So the question is which eCommerce platform solution you should select. The debate between Salesforce Commerce Cloud and Shopify Plus usually gets a lot of attention

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Google Sheets ImportXML – Automatically Scrape Web and Collect Product Price Info

April 18, 2023

I am always on the lookout for a unique angle to use freely available or potentially scrapable data sources. Also, It’s indeed frustrating that you have, admittedly, spent hours upon hours trying to learn Python for writing simple web scraper applications, and implementing web scraping automatically, however, at the end you can only discover the data isn’t accessible, interesting or differentiated enough from what’s already out there.

If you just want to automate updating the profit calculator of your eCommerce business, thankfully, there is an easier way to collect data from the web without spending that much hours: Google Sheets ImportXML Function.

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consumer electronics

Consumer Electronics: eCommerce Marketing 101 and Tips for New Sellers

April 18, 2023

When the consumer electronics industry evolves, the CE eCommerce marketing evolves alongside it as well. The most groundbreaking technologies in the world are arriving every day in this CE sector electronics, it really challenges brands and sellers if you miss out something important out there. The coronavirus pandemic that has devastated the world for years seems to continue. eCommerce absolutely is benefiting from this virus.

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eCommerce News & Myth – Conflicts Between Marketing vs Finance on the Business Plan? The Fact is the Growth vs Cash Flow

April 14, 2023

As long as you are in the position of either marketing or finance, having conflicts with each other is a very common and regular event. It can be translated as an argument of saving money and spending. In fact, the answer must be no. It is more complex than just a simple conclusion. It’s because both parties are all intentional to keep a business competitive, and increase the growth. However, they are standing in a different position defining what is a healthy business.

A typical case is most companies are suffering from the fact that the product data contained in the financial system may differ from product data residing in their marketing and eCommerce system. It’s manageable obviously by using tools, however it’s not the main reason to cause conflict

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How To Create A Custom Shopify XML Sitemap for your eCommerce Website

April 13, 2023

Shopify is absolutely one of the best CMS platforms for you to create an eCommerce website, however, nothing is perfect, and it has a certain technical SEO limitation because it automatically creates XML sitemaps split by page type and basically you are not allowed to manually change or customize unless you install a paid App through Shopify marketplace. However, for some more advanced SEO use cases, this can be limiting since new sitemaps cannot easily be created on the CMS and subsequently uploaded to the Search Console.

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