Subscription-Business

saas seo

SaaS SEO – 3 Ways to Scale up that Are Commercially Different With eCommerce SEO

SEO is not a strange term for most entrepreneurs and online marketers. Basically, it is a high ROI approach to capture customer search demand that can be converted into traffic and sales from different types of search engines. Normally you would find out that SEO can take up at least 20% or 30% of contribution margin in a financial table, or even more percentages along with your business being developed.

Having said that SEO strategies can differ hugely depending on the business model and products you are selling. For example, being different from eCommerce SEO, SaaS SEO instinctively can not leverage thousands of product pages, which can be playing a role into part of content strategy, because usually SaaS is selling one product or software, and running a subscription model to monetize the service and related asset.

So in this article, I would share some points of view on how to scale up SaaS SEO that is born without thousands of product page advantages. By the end, you can learn the common and difference between eCommerce SEO and SaaS SEO, and master some methodologies to apply to your SaaS business.

gmail smtp

Chapter 59 – Using Python and Gmail SMTP to Automate Sending Personalised Emails

From a marketing perspective, organic traffic is not just limited to SEO. Conversely, it covers a wide range of traffic sources as long as the majority percentage of investment is focused on manpower. They can be social media, partnership, VoD, email and so on. Compared to these channels in terms of organic traffic, email marketing is still the most efficient approach in one-to-one conversation marketing with a higher new customer conversion rate and lower cost per retention notably in the eCommerce and B2B sectors.

Basically we have two options out there if leveraging the magic of email marketing – Paid and Free platform. If a long term investment return is your preference rather than you being restricted by the platform recurring payment fees, this article can fit your stomach.

This piece expands on how to save 90% of your manual email marketing campaign time by using Gmail and Python script. By the end of this article, you and your team can write a Python script to build an email blast system using Gmail.

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Chapter 37 – Brand Info Bot for Scraping Brand Web Domains with Python and Easy2Digital APIs

An objective-oriented scraping project consists of many standalone Python bot scripts which can connect and function together. One of the most useful data used to scrape potential leads’ data must be the brand web domains. Basically we learn and know a brand from there. The question is how we are able to automatically grab in bulk instead of using Google search. This article tells how to make a bot with Python, Clearbit and Sqlite3

saas ecommerce

SaaS eCommerce Value Calculator – Potential Sector, Client, and Product Value Proposition

Profit and loss calculator module is not a strange term to eCommerce brands and sellers. Basically the essence of commerce is to sell and earn profit. And the purpose of branding in a way is to dilute or decrease the importance of pricing in the eCommerce space. Then, the calculator module is not the IP of B2C. To B2B companies like SaaS eCommerce, a value proposition calculator is a critical component before things move forward. Without it, it is just like a car hasn’t an engine.

cohort analysis

Subscription Business Model Cohort Analysis for Retention Rate, ARPU, CAC, CLV

If you are running a subscription business model, whatever there is a similar model like yours or there is no model like it on the internet. Understanding your customer feedback about your product and service is critical because these data and insight highly reflect the trend of granular revenue and profit forecasting in this business. And with the domino effect, directly impacts your decision of branding and marketing options from paid to social and email drive sales and customer advocate. In the coming years, I believe if all the positive P&L results from actual performance and forecasts are coming up, all are thanks to this good beginning.

So the question is how to analyze the subscription business model performance. In this article, I would walk you through how to leverage cohort analysis that might be just in the Google Sheets, for the purpose to understand the subscription’s actual retention and churn rate performance. By the end of this piece, you can learn the beauty of cohort analysis for your subscription business, and deploy your marketing and sales strategy based on the analysis.

meta ads api

Meta Ads API – Break Through Platform Ceiling and Implement Practical Dynamic Content and Targeting Ads Strategies

Thoughtful campaign plan, campaign deployment and granular optimisation are not easy jobs, particularly if your team relies more on manual work. In a way, it’s not possible to react in real time based on the market changes, or competitor update. Basically targeting and content optimization ceiling exist only using features given on the platform. Brands and marketers can work with some 3rd party SaaS to automate the optimization process.

However it’s not the only way and it has a way that can give you more space to customize and lower the cost. It’s using Meta Ads API integrated with your Python script.

google marketing platform guideline

A Guide To Boost Sales Through Google Marketing Platform

In this article, I’ll focus to talk about a guide to boost sales through Google marketing platform. No matter you are running an online retail store, selling B2B solutions, or operating a restaurant offline, I think you can learn from my guide to leverage Google marketing platform resources to analyse sale performance, optimise the performance and implement integrated strategies to boost sales at the end.

Shopify vs salesforce

Shopify vs Salesforce Commece Cloud – Which One Is Better for Global eCommerce Business

Nearly half a million shipping containers are stuck off the coast of Southern California, Brands and sellers who target USA markets recently might be suffering from inventory replenishment. However, eCommerce is still hot and the momentum seems continuing up and skyrocketing with more countries’ current devaluation like Yen etc. So the question is which eCommerce platform solution you should select. The debate between Salesforce Commerce Cloud and Shopify Plus usually gets a lot of attention

wechat lead generation

Wechat Lead Generation and Inbound Marketing in China Market – Traffic, CRM, Online Community Tactics

Wechat is a must if you are doing business in China. This is certainly a start, but for B2B businesses seeking to create leads, reaching out directly to followers might be not enough. In the lead generation and nurturing funnel, it’s critical that how to automate the process, meanwhile the customer service and sales people can better identify the needs to communicate and close the deals efficiently.