September 28, 2023

Subscription-Business

gmail smtp

Chapter 59 – Using Python and Gmail SMTP to Automate Sending Personalised Emails

September 8, 2023

From a marketing perspective, organic traffic is not just limited to SEO. Conversely, it covers a wide range of traffic sources as long as the majority percentage of investment is focused on manpower. They can be social media, partnership, VoD, email and so on. Compared to these channels in terms of organic traffic, email marketing is still the most efficient approach in one-to-one conversation marketing with a higher new customer conversion rate and lower cost per retention notably in the eCommerce and B2B sectors.

Basically we have two options out there if leveraging the magic of email marketing - Paid and Free platform. If a long term investment return is your preference rather than you being restricted by the platform recurring payment fees, this article can fit your stomach.

This piece expands on how to save 90% of your manual email marketing campaign time by using Gmail and Python script. By the end of this article, you and your team can write a Python script to build an email blast system using Gmail.

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Chapter 37 – Brand Info Bot for Scraping Brand Web Domains with Python and Easy2Digital APIs

September 1, 2023

An objective-oriented scraping project consists of many standalone Python bot scripts which can connect and function together. One of the most useful data used to scrape potential leads’ data must be the brand web domains. Basically we learn and know a brand from there. The question is how we are able to automatically grab in bulk instead of using Google search. This article tells how to make a bot with Python, Clearbit and Sqlite3

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cohort analysis

Subscription Business Model Cohort Analysis for Retention Rate, ARPU, CAC, CLV

August 18, 2023

If you are running a subscription business model, whatever there is a similar model like yours or there is no model like it on the internet. Understanding your customer feedback about your product and service is critical because these data and insight highly reflect the trend of granular revenue and profit forecasting in this business. And with the domino effect, directly impacts your decision of branding and marketing options from paid to social and email drive sales and customer advocate. In the coming years, I believe if all the positive P&L results from actual performance and forecasts are coming up, all are thanks to this good beginning.

So the question is how to analyze the subscription business model performance. In this article, I would walk you through how to leverage cohort analysis that might be just in the Google Sheets, for the purpose to understand the subscription's actual retention and churn rate performance. By the end of this piece, you can learn the beauty of cohort analysis for your subscription business, and deploy your marketing and sales strategy based on the analysis.

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google marketing platform guideline

A Guide To Boost Sales Through Google Marketing Platform

August 15, 2023

In this article, I'll focus to talk about a guide to boost sales through Google marketing platform. No matter you are running an online retail store, selling B2B solutions, or operating a restaurant offline, I think you can learn from my guide to leverage Google marketing platform resources to analyse sale performance, optimise the performance and implement integrated strategies to boost sales at the end.

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Mailchimp vs Omnisend? Which Marketing Automation Platform Is Better for the eCommerce

August 14, 2023

Email and marketing automation would continue as one of the major traffic and revenue sources for any online sellers and eCommerce store owners. In particular, with more revolutionizing messaging and texting channels, such as WhatsApp, live chat, etc, and personally, I believe it would just have more channels. So it would become one of the key channels to drive new customers who are from the middle-funnel of a customer purchase journey and extend customer lifetime value through an efficient and considering conversational marketing strategy. There is a statistic according to a study, worldwide email users are set to grow to 4.3 billion users in 2023.

There is some free software such as GMass, Shopify email out there. They’re very helpful and I’m also using them if my purpose is to automate the email blast process, but marketing automation platforms are not just a tool of sending emails and automating the followings. So in this article, I’ll review 2 marketing automation platforms, which are Omnisend and Mailchimp from 6 perspectives. By the end of the piece, you can learn which one is better to start for your eCommerce business, and which one price is more reasonable with a similar set of the scope of service.

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gmass

GMass – Personalize & Automate Email Outreach and Communication Using Gmail, GMass, Google Sheets

August 14, 2023

Trying to imagine you have scraped plenty of business email addresses by using Python, that is from potential influencers and partners who might collaborate with your business and help build the brand and increase the sales. It can be super busy and overwhelming work if you try to outreach one by one and personalize the business email communication via email. Even though you can pay for an email software or outsource to a 3rd party service provider, the cost is a matter as well. 

In this article, I’ll introduce an extension called GMass, which you can use with Gmail and Google Sheets that can integrate with your Python scraper scripts, so that you can consolidate all email addresses in Google sheet and personalize the messages by using columns before sending out, and track the responsive performance, then implement automatic follow-up. By the end of this one, you can master how to just click one button and send out numbers of personalized emails.

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wechat lead generation

Wechat Lead Generation and Inbound Marketing in China Market – Traffic, CRM, Online Community Tactics

August 14, 2023

Wechat is a must if you are doing business in China. This is certainly a start, but for B2B businesses seeking to create leads, reaching out directly to followers might be not enough. In the lead generation and nurturing funnel, it’s critical that how to automate the process, meanwhile the customer service and sales people can better identify the needs to communicate and close the deals efficiently.

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Shopify vs salesforce

Shopify vs Salesforce Commece Cloud – Which One Is Better for Global eCommerce Business

August 11, 2023

Nearly half a million shipping containers are stuck off the coast of Southern California, Brands and sellers who target USA markets recently might be suffering from inventory replenishment. However, eCommerce is still hot and the momentum seems continuing up and skyrocketing with more countries' current devaluation like Yen etc. So the question is which eCommerce platform solution you should select. The debate between Salesforce Commerce Cloud and Shopify Plus usually gets a lot of attention

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Free Lunch Can Continue, thanks to Paid Meal – How to Monetise SaaS Freemium Users

August 9, 2023

Some familiar brands around us are like Google Drive, Spotify, Mailchimp, Later.com, etc, and you will find that at least 75% of SaaS companies offer a free version, and their users are called freemium users. The question is why is the company willing to open free service to customers? The answer of course is to capture customers’ attention and incentive the sign ups, downloads, and drive the brand awareness. However, free lunch can’t continue forever without income and revenue. The question is where the paid meal is?

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meta ads api

Meta Ads API – Break Through Platform Ceiling and Implement Practical Dynamic Content and Targeting Ads Strategies

August 5, 2023

Thoughtful campaign plan, campaign deployment and granular optimisation are not easy jobs, particularly if your team relies more on manual work. In a way, it’s not possible to react in real time based on the market changes, or competitor update. Basically targeting and content optimization ceiling exist only using features given on the platform. Brands and marketers can work with some 3rd party SaaS to automate the optimization process.

However it’s not the only way and it has a way that can give you more space to customize and lower the cost. It’s using Meta Ads API integrated with your Python script.

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one to one marketing

eCommerce One to One Marketing Strategies for 6 Customer Segmentation

August 4, 2023

Paying ads dollars to acquire a prospect and convert into a single purchase is not the end of the customer lifetime value, because profit is not generated from a single purchase, but purchases made over a lifespan with your brand.

By the end of this article, you can learn some tips of turning subscribers and abandon-cart prospects into actual customers, which decreases the overall CAC at the end, meanwhile increasing CLV by leveraging loyalty programs, cross-selling, up-selling.

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saas seo

SaaS SEO – 3 Ways to Scale up that Are Commercially Different With eCommerce SEO

August 3, 2023

SEO is not a strange term for most entrepreneurs and online marketers. Basically, it is a high ROI approach to capture customer search demand that can be converted into traffic and sales from different types of search engines. Normally you would find out that SEO can take up at least 20% or 30% of contribution margin in a financial table, or even more percentages along with your business being developed.

Having said that SEO strategies can differ hugely depending on the business model and products you are selling. For example, being different from eCommerce SEO, SaaS SEO instinctively can not leverage thousands of product pages, which can be playing a role into part of content strategy, because usually SaaS is selling one product or software, and running a subscription model to monetize the service and related asset.

So in this article, I would share some points of view on how to scale up SaaS SEO that is born without thousands of product page advantages. By the end, you can learn the common and difference between eCommerce SEO and SaaS SEO, and master some methodologies to apply to your SaaS business.

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saas ecommerce

SaaS eCommerce Value Calculator – Potential Sector, Client, and Product Value Proposition

August 2, 2023

Profit and loss calculator module is not a strange term to eCommerce brands and sellers. Basically the essence of commerce is to sell and earn profit. And the purpose of branding in a way is to dilute or decrease the importance of pricing in the eCommerce space. Then, the calculator module is not the IP of B2C. To B2B companies like SaaS eCommerce, a value proposition calculator is a critical component before things move forward. Without it, it is just like a car hasn’t an engine.

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