eCommerce is continuing booming as the Covid-19 pandemic continues. Search engine facilitates customers access to more product information. When we talk about search engines, Google must be the No.1, with a staggering avg. 90% of the global market share. On the other hand, Baidu holds just 1.45% of the global market share. But it might be a real story depending on which market you are focusing on.
There are 300 millions Americans using the Internet to search information in the USA, so you can imagine how big the audience pool is globally if 22% of people start on Google. Also, we realize that many of the searches on Google had shopping intent, such as looking for product comparison, product review, youtube video introduction, etc. Particularly with Google lower cost for merchants, which facilitate merchants to do more discount offers, it has been a common realization that Google Shopping listings turn prospects into buyers faster than Amazon listings.
So we will have a collection regarding Google Shopping for eCommerce Business Success and in this article. Because SEO performance is playing an important role in bettering the overall ROI, I’ll start with walking you through how to optimise your Google Shopping product feed to increase organic traffic and sales.
With Covid-19 pandemic, and more Amazon fees and policy limitations that SMEs are confronting, Google is leveraging this opportunity to appeal sellers listing more products to sell on Google Shopping. So sellers can’t miss this opportunity to eat Google lunch for free and grow sales on Google Shopping.Google is the world’s dominant search engine, but almost half of Americans start looking for things to buy on Amazon, while only 22% start on Google, according to a survey last year from research firm CivicScience.
In the previous chapter regarding Google Shopping for eCommerce success, we discussed how to optimise your Google Shopping product listing and boost organic traffic and sales. SEO is critical to sustain a business growth and increase ROI, however today agile marketing is essential to make your business succeed, particularly if you’re running an online store and confronting a fierce competition landscape.
Thus, in this article regarding Google Shopping for eCommerce success, I’ll take a month optimisation roadmap case as an example, and walk you through how to run Google Shopping ads, optimise the campaign in order to increase sales and revenue, in particular for the purpose to achieve a good profit margin.
You won’t learn about smart shopping campaigns in this piece, because it’s almost letting you adjust budget and bidding and resting of work are done by Google AI from my point of view, which you can’t really understand your business performance through Google smart shopping campaign. On the other hand, by the end of this article, you can learn macro and granular strategic Google Shopping ads optimization, and when each approach is suggested to use when setting up a real shopping ads campaign.
In this Python Tutorial, I would talk about how to create price trackers for three popular retail marketplaces or channels from an eCommerce seller perspective. In this tutorial, we would use some modules listed as below and by the end of it, you can use a tracker built by yourself. Refreshing a dashboard every morning can become part of your lifestyle that relieves your busy work.