June 4, 2023

Marketing

blockchain marketing

Blockchain Marketing and Advertising 2023

May 17, 2023

A cutting-edge approach to online advertising, blockchain advertising makes use of the strength of blockchain technology. A distributed database called blockchain enables transactions that are secure, transparent, and unalterable. Blockchain advertising has established itself as a prime advertising technique because of its ability to let businesses monitor data movement and ensure its accuracy.

The growth of digital resources and decentralized technology bode well for the future of digital advertising. Technology has been able to have a lasting influence on how firms run. The power of blockchain technology to bring about change has been first felt in the field of digital advertising. Advertising paradigms are evolving toward an ecosystem that is more liberal, open-source, and user-centric.

Due to this, Blockchain advertising is becoming far more well-liked in the marketing and advertising industry. All the criteria needed to set up an effective, cutting-edge, and successful advertising cluster are justified by the notion.

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cohort analysis

Subscription Business Model Cohort Analysis for Retention Rate, ARPU, CAC, CLV

May 17, 2023

If you are running a subscription business model, whatever there is a similar model like yours or there is no model like it on the internet. Understanding your customer feedback about your product and service is critical because these data and insight highly reflect the trend of granular revenue and profit forecasting in this business. And with the domino effect, directly impacts your decision of branding and marketing options from paid to social and email drive sales and customer advocate. In the coming years, I believe if all the positive P&L results from actual performance and forecasts are coming up, all are thanks to this good beginning.

So the question is how to analyze the subscription business model performance. In this article, I would walk you through how to leverage cohort analysis that might be just in the Google Sheets, for the purpose to understand the subscription's actual retention and churn rate performance. By the end of this piece, you can learn the beauty of cohort analysis for your subscription business, and deploy your marketing and sales strategy based on the analysis.

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Featured Video Play Icon

Why Beer looks so tasty? Endorphins and Dopamine Matter – Kirin Beer Commercial Cases – Beer Video Production

May 17, 2023

There’s no doubt that video is one of the highest-converting types of content you can use today to market pretty much anything, and I believe it isn’t to be changed, in particular, low funnel and mid-funnel channels are requiring more engaging content to maintain or even perform better the cost per acquisitions and gross margin, when confronting fierce competition.

Storytelling styles and tactics do vary country by country. In it, Japanese brand commercials impress us of course by their unique storytelling skills, such as extraordinary performing expressions, and quick video commercial pieces that can connect each other to become a full story.

What’s more, Japanese video commercials well leverage human neurochemicals to tickle the right neurochemicals at the right time is a way to increase engagement and brand recall.

In this article, I would take Kirin Beer Japan commercials for example to elaborate on what’s Endorphins and Dopamine and how they create the video scripts and storylines using these factors tickling the right neurochemicals. By the end of the piece, you can learn how to start to write a video script, leveraging these psychology trigger elements.

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Tips and Tricks to Set Product Pricing on the Cross Border eCommerce Webstore

May 16, 2023

These two scenarios you might come across often in life. One is you might not believe a brand lipstick on a cross border eCommerce website is much lower than other websites, you spend lots of time to research but find the word of mouth is fantastic. So you check it out immediately.

The other scenario is a pair of sport shoes is priced at US$3999, which is ridiculous. However you find out that the pricing in the second hand market is much higher, which is US$5999. So you immediately check it out as well. What is blasting the magic to control the customers? That is the product price.

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Baidu Duxiaodian or Baidu Shopping vs Google Shopping | eCommerce Marketing – China vs USA

May 16, 2023

eCommerce is continuing booming as the Covid-19 pandemic continues. Search engine facilitates customers access to more product information. When we talk about search engines, Google must be the No.1, with a staggering avg. 90% of the global market share. On the other hand, Baidu holds just 1.45% of the global market share. But it might be a real story depending on which market you are focusing on.

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social commerce

Social Commerce Ads – Weixin, Wechat Ads vs Whatsapp, Facebook, Messenger Ads

May 13, 2023

President Joe Biden revoked Donald Trump administration executive orders that attempted to ban TikTok, WeChat and other Chinese-owned apps in the U.S.. He said to the media that Joe Biden replaced them with a new security review that could prompt fresh steps to restrict those or other apps.

To sellers who are good at leveraging social commerce ads, Wechat is a great platform to sell products and services to Chinese customers. Although contribution margin from oversea markets might only take up 1% out of the total ads revenue in Wechat. Now it might be a good signal moving forward. Wechat ads global might reactivate again.

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Optimise your Google Shopping Product Feed to Increase Google Organic Traffic and Sales

May 13, 2023

There are 300 millions Americans using the Internet to search information in the USA, so you can imagine how big the audience pool is globally if 22% of people start on Google. Also, we realize that many of the searches on Google had shopping intent, such as looking for product comparison, product review, youtube video introduction, etc. Particularly with Google lower cost for merchants, which facilitate merchants to do more discount offers, it has been a common realization that Google Shopping listings turn prospects into buyers faster than Amazon listings.

So we will have a collection regarding Google Shopping for eCommerce Business Success and in this article. Because SEO performance is playing an important role in bettering the overall ROI, I’ll start with walking you through how to optimise your Google Shopping product feed to increase organic traffic and sales.

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web3 digital asset

Web3 Digital Asset Value Implications for Marketing Strategies

May 13, 2023

Web3 is not only a digital transformation of the infrastructure and deployment, but also it’s significant to realize Web3 basically is a financial strategy revolution. This revolution can directly transform a company’s intangible asset to be valued at an absolutely different view of point.

In this article, I would walk through what the Web3 digital asset is actually. And as a marketer how to leverage Web3 for bettering the financial performance result.

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cash conversion cycle

Cash Conversion Cycle – Play Around Account Receivable & Account Payable for Marketing Strategies

May 7, 2023

Cash flow is the king and any business pays most attention to the ratio between cash out-flow and cash in-flow, to maintain investors’ confidences and company profitability.

There are quite a lot of components affecting the cash conversion cycle, such as cash and cash equivalent, account receivables, inventory, capital expenditure, P&L, cost of debts and debts, etc. For marketers, account receivable and account payable must be one of the components we are able to leverage to design marketing strategies and implement for diverse business goals.

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Social Commerce Douyin vs TikTok vs Instagram – Social Consumable and Shoppable Content

May 4, 2023

Social commerce is such a huge part of our lifestyle and also the business world, it can not be easy to forget that last time you rolled the newsfeed or watched the short-form video and bought your favourite organic tea oil. But the rise of the video app TikTok – which has been to rival Instagram in popularity. And in mainland China, Instagram has been blocked for many years, and Douyin is the Chinese version of Tiktok. What should you deploy as an online seller?

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instagram shop

Differences From Instagram Shop, Checkout on Instagram, Shopping on Instagram, and Instagram Shopping Ads 2023

May 1, 2023

When you consider that more than 500 million Instagram users use the platform daily and 50% of them follow at least one business. Plus, Instagram is hell-bent on moving deeper into social eCommerce, and in particular Covid-19 pandemic hugely increases Instagram content demand needs, It’s time for you to start selling on Instagram. Thus in this piece, I’ll talk about the difference between Instagram Shop, Shopping on Instagram, Instagram Shopping ads, and Checkout on Instagram...

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Facebook Ads: How to Optimise Dynamic Product Ads for Sales & Revenue

May 1, 2023

Running an online store and selling your favourite products are easy, however owning a or some of hot selling SKU items are damn difficult. Once you find it, you definitely roll it out to omni channels and generate sales and profit as much as possible and as soon as possible.

Apart from business partnership and product marketing strategy, we should be trying to optimise the media cost and maximize the outcome from each channel. When talking about social commerce for eCommerce success, the first thing first must be facebook thanks to its lower cost per click, and making things easier to kick start, no matter if you are a brand, reseller, or dropshipper.

Thus in this piece, I’ll walk you through how to run and optimise Facebook Dynamic product ads campaign, which aims to generate sales and manage to earn profit from your SKU items. Same with one of my articles regarding Google Shopping ads campaign, I also take a 4 week optimisation timeline as an example, so you can visually and dimensionally understand the steps. Being said that, this article doesn’t include transaction tracking, product listing to Facebook Shop and Instagram Shop, which is regarding censorship, naming and classification. I’ll write the other piece, and it’ll be coming soon.

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