Cash Conversion Cycle – Play Around Account Receivable & Account Payable for Marketing Strategies
Cash flow is the king and any business pays most attention to the ratio between cash out-flow and cash in-flow,...
Marketing
ROA, ROE, ROC – Hints for Investors and Marketers from Financial Ratio Analysis
On the whole, measuring returns in business is critical and ROA, ROE, ROC ratios is a super useful way to...
Why Beer looks so tasty? Endorphins and Dopamine Matter – Kirin Beer Commercial Cases – Beer Video Production
There’s no doubt that video is one of the highest-converting types of content you can use today to market pretty...
Subscription Business Model Cohort Analysis for Retention Rate, ARPU, CAC, CLV
If you are running a subscription business model, whether there is a similar model like yours or there is no...
Tips and Tricks to Set Product Pricing on the Cross Border eCommerce Webstore
There is a saying that “who controls the pricing, who can control the market”. As mentioned in the article opening,...
Social Commerce Ads – Weixin, Wechat Ads vs Whatsapp, Facebook, Messenger Ads
President Joe Biden revoked Donald Trump administration executive orders that attempted to ban TikTok, WeChat, and other Chinese-owned apps in...
Baidu Duxiaodian or Baidu Shopping vs Google Shopping | eCommerce Marketing – China vs USA
There are a lot of differences from internet users in China. And also the digital landscape is pretty unique. Baidu...
Optimise your Google Shopping Product Feed to Increase Google Organic Traffic and Sales
Google is the world’s dominant search engine. But almost half of Americans start looking for things to buy on Amazon,...
Differences From Instagram Shop, Checkout on Instagram, Shopping on Instagram, and Instagram Shopping Ads 2023
Right now, your consumers are experiencing all kinds of micro-moments on Instagram. It will influence the next purchases they make....
Social Commerce Douyin vs TikTok vs Instagram – Social Consumable and Shoppable Content
When it comes to choosing which social commerce platforms your brand and eCommerce selling should be investing in, it does...
Facebook Ads: How to Optimise Dynamic Product Ads for Sales & Revenue
Running an online store and selling your favorite products are easy. However, owning some of the winning SKU items is...
Baidu SEO versus Google SEO in eCommerce Marketing: Things Brand eCommerce Webstore Must Know
China’s eCommerce landscape is quite different from the western world. Regardless of the Chinese purchase behaviour, big giant marketplace players...
Facebook Advertising Campaign – Sales vs Clicks Driven Campaign Objective Strategy
In this article, I’m going to share with you my advice on conversion versus click-driven campaigns in Facebook advertising. You’ll...
A Guide To Boost Sales Through Google Marketing Platform
There’re a lot of strategy goals from a business. The goal is different based on strategic needs in different business...
Mailchimp vs Omnisend? Which Marketing Automation Platform Is Better for the eCommerce
Email and marketing automation would continue as one of the major traffic and revenue sources for any online sellers and...
Wechat Lead Generation and Inbound Marketing in China Market – Traffic, CRM, Online Community Tactics
No doubt that WeChat is the most popular and useful mobile app in China. Most Chinese citizens are using it...
Global SEO Strategies and Executions for eCommerce Websites
Congratulations! Now your online web store is running well and is profitable in your starting market. I believe Google SEO...
Google Shopping Ads Campaign: Sales & Revenue Optimization Strategies
In the previous chapter regarding Google Shopping for eCommerce success, we discussed how to optimize your Google Shopping product listing...
Zhihu Marketing Guide for Western Company’s SEO and Branding in China
In China, it makes sense rolling out the western type of digital strategy mindset to increase attribution from organic and...
Cross Border eCommerce Marketing China: Checklist You Need to Know Before Start
Before starting a cross-border eCommerce business entering China, sellers have many unknown areas that they need to explore and understand....
Consumer Electronics: eCommerce Marketing 101 and Tips for New Sellers
Many newbies are entering the eCommerce sector, and consumer electronics might be one of the easier entry spaces. Meanwhile, the...
eCommerce News & Myth – Conflicts Between Marketing vs Finance on the Business Plan? The Fact is the Growth vs Cash Flow
To Solve the conflicts between marketing and finance, it’s not working by only relying on the software that consists of...
6 Amazon Marketing Ads Opportunities, as Amazon Is Eating Google’s lunch
Post-COVID-19 pandemic is also so nice to Amazon, the company witnessed revenues up 26% in the three months since March....
CAPEX vs OPEX – Apply to Measure Branding and Performance Marketing Outcome
Branding is the future of a business, and branding dilutes the importance of product pricing. So branding is significantly vital...
Free Lunch Can Continue, thanks to Paid Meal – How to Monetise SaaS Freemium Users
In prior periods, most SaaS companies might approach VC to fund and frankly, customer acquisition cost, which is CAC, must...
How To Create A Custom Shopify XML Sitemap for your eCommerce Website
Shopify is absolutely one of the best CMS platforms for you to create an eCommerce website. However, nothing is perfect,...
Taobao China, Tmall China Marketing, and Tmall Global Seller Promotion 101
With the increasing purchasing power and digitalization of society, China’s eCommerce market has naturally been growing exponentially while embracing new...
Amazon Seller Profit Margin – 3 Tips to Maintain and Optimise ACoS
Many Amazon sellers put effort into defensive strategies. They’re like sourcing exclusive cutting-edge and high-demand products. It’s for the purpose...
CBD Advertising – Best Practices to Run Ingestible CBD and Topical CBD Ads
You might be thinking you have already understood CBD advertising laws. In fact, you would be wrong. it’s because many...
3 Things in the Digital World Can Facilitate your Business to Execute the Right Pricing Strategy
In this article, I’m going to talk about 3 things in the digital world that can facilitate better pricing strategy...
Shopify eCommerce SEO – 5 Unique Site Technical Optimization Tasks
Clients who use Shopify CMS have been rising significantly in the past 3 years. What’s more, we are seeing the...
5 Tips to Measure Influencer Marketing Result
In this article, I’m going to share with you 5 tips to measure influencer marketing results. Have you ever come...
Meta Ads API – Break Through Platform Ceiling and Implement Practical Dynamic Content and Targeting Ads Strategies
Thoughtful campaign plans, campaign deployment, and granular optimization are not easy jobs. Particularly it is if your team relies more...
Shopify Conversion Rate – Increase by Optimising Product Pages Elements
Probably the product page of a Shopify store is the most important element affecting the Shopify conversion rate. If they...
7 Secrets to Amazon Marketing Plus Niche Product-driven Strategy
As an online retailer, you might have already been familiar with the selling power of Amazon. It has more than...
eCommerce One to One Marketing Strategies for 6 Customer Segmentation
You’ve invested digital marketing dollars and SEO efforts, that generated lots of massive prospects, and a certain amount of new...