Cash Conversion Cycle – Play Around Account Receivable & Account Payable for Marketing Strategies
Cash flow is the king and any business pays most attention to the ratio between cash out-flow and cash in-flow,...
Cash flow is the king and any business pays most attention to the ratio between cash out-flow and cash in-flow,...
On the whole, measuring returns in business is critical and ROA, ROE, ROC ratios is a super useful way to...
There’s no doubt that video is one of the highest-converting types of content you can use today to market pretty...
If you are running a subscription business model, whether there is a similar model like yours or there is no...
There is a saying that “who controls the pricing, who can control the market”. As mentioned in the article opening,...
President Joe Biden revoked Donald Trump administration executive orders that attempted to ban TikTok, WeChat, and other Chinese-owned apps in...
There are a lot of differences from internet users in China. And also the digital landscape is pretty unique. Baidu...
Google is the world’s dominant search engine. But almost half of Americans start looking for things to buy on Amazon,...
Right now, your consumers are experiencing all kinds of micro-moments on Instagram. It will influence the next purchases they make....
When it comes to choosing which social commerce platforms your brand and eCommerce selling should be investing in, it does...
Running an online store and selling your favorite products are easy. However, owning some of the winning SKU items is...
China’s eCommerce landscape is quite different from the western world. Regardless of the Chinese purchase behaviour, big giant marketplace players...
In this article, I’m going to share with you my advice on conversion versus click-driven campaigns in Facebook advertising. You’ll...
There’re a lot of strategy goals from a business. The goal is different based on strategic needs in different business...
Email and marketing automation would continue as one of the major traffic and revenue sources for any online sellers and...
No doubt that WeChat is the most popular and useful mobile app in China. Most Chinese citizens are using it...
Congratulations! Now your online web store is running well and is profitable in your starting market. I believe Google SEO...
In the previous chapter regarding Google Shopping for eCommerce success, we discussed how to optimize your Google Shopping product listing...
In China, it makes sense rolling out the western type of digital strategy mindset to increase attribution from organic and...
Before starting a cross-border eCommerce business entering China, sellers have many unknown areas that they need to explore and understand....
Many newbies are entering the eCommerce sector, and consumer electronics might be one of the easier entry spaces. Meanwhile, the...
To Solve the conflicts between marketing and finance, it’s not working by only relying on the software that consists of...
Post-COVID-19 pandemic is also so nice to Amazon, the company witnessed revenues up 26% in the three months since March....
Branding is the future of a business, and branding dilutes the importance of product pricing. So branding is significantly vital...
In prior periods, most SaaS companies might approach VC to fund and frankly, customer acquisition cost, which is CAC, must...
Shopify is absolutely one of the best CMS platforms for you to create an eCommerce website. However, nothing is perfect,...
With the increasing purchasing power and digitalization of society, China’s eCommerce market has naturally been growing exponentially while embracing new...
Many Amazon sellers put effort into defensive strategies. They’re like sourcing exclusive cutting-edge and high-demand products. It’s for the purpose...
You might be thinking you have already understood CBD advertising laws. In fact, you would be wrong. it’s because many...
In this article, I’m going to talk about 3 things in the digital world that can facilitate better pricing strategy...
Clients who use Shopify CMS have been rising significantly in the past 3 years. What’s more, we are seeing the...
In this article, I’m going to share with you 5 tips to measure influencer marketing results. Have you ever come...
Thoughtful campaign plans, campaign deployment, and granular optimization are not easy jobs. Particularly it is if your team relies more...
Probably the product page of a Shopify store is the most important element affecting the Shopify conversion rate. If they...
As an online retailer, you might have already been familiar with the selling power of Amazon. It has more than...
You’ve invested digital marketing dollars and SEO efforts, that generated lots of massive prospects, and a certain amount of new...