Chapter 45: Meta Ads Campaign Creation and Optimization Using Facebook Business, Graph, and Easy2Digital APIs
Along with user data privacy being cared for and protected more than ever, Meta has pledged to build an advertising ecosystem that relies on fewer data. It looks like the social media giant looks to push forward with its privacy agenda. Recently Meta has announced more removal of Facebook Ads audience targeting options across four categories. Plus the stress and impact from industrial players like iOS upgrade, I believe platform players just would have more new changes that create more challenges for marketers to reach out to customers accurately like before.
However, the fact is platforms are shifting the data protection liability to the brands and marketers. For continuing monetizing the inventory without user privacy limitations, platforms are providing more mature marketing APIs for brands to adopt and leverage to reach out to target audiences even much better than before. And the brands and marketers build the target feature themselves at this time. This article is about how to leverage Meta APIs to create and update your Facebook, Instagram, Messenger, Whatsapp ads.