Opening a store on Lazada to drive sales is a great option for companies that look to expand into Southeast Asian markets.
One of the benefits of selling cross-border on Lazada is that you instantly reach six countries (Singapore, Philippines, Indonesia, Vietnam, Malaysia, Thailand), with a total population in the hundreds of millions. The benefit can be either of your water testing approaches to see the sale performance from your product category, or you can strategically enter the markets and reach target customers with no upfront fees and lower transaction fees.
Except for your product and supply chain strategy, Lazada seller promotion and marketing strategy is essential to reach customers and drive sales. Thus, based on my client-serving and business experiences, I’ll share with you 1 thing not to do and 7 things to do in Lazada seller promotion.
A Single eCommerce channel strategy would not be your final strategy in your online selling journey, wherever you are focusing to sell. But the fact of the matter is that determining the better option involves more factors, such as budget, products, target users, etc, When talking about Southeast Asian opportunities (Singapore, Philippines, Malaysia, Vietnam, Indonesia, etc), and choosing between the two Southeast Asian e-commerce giants, it is important to understand that there is a range of different factors to consider when determining which platform is more proper to start
In this article, I am going to briefly talk about search engine landscape in Asia Pacific. As we know, Google is the largest search engine worldwide and basically almost all of us use Google to look for information everyday.