Questions and answers are people’s daily regular things, and Chinese often go to one platform called Zhihu for finding answers. For brands, whatever business you are doing, customer review, brand review, word of mouth is always the thing that matters for your organic growth and branding. Zhihu is one of few platforms still open to the western world, at least foreigners can sign up using their mobile phone number. This article might be your cup of tea if you like to leverage Zhihu marketing when your legal entity and ICP is not ready in China
Zhihu is one of the most popular social communities in China, and also foreign users are also accessible to this platform. Finding the right influencers, KOCs in Zhihu and seeding the content there are very helpful to build brand awareness and educate target cusotmers. The question is how to scably scrape the profiles without paying additional fees? This article can tell.