Social commerce is such a huge part of our lifestyle and also the business world, it can not be easy to forget that last time you rolled the newsfeed or watched the short-form video and bought your favourite organic tea oil. But the rise of the video app TikTok – which has been to rival Instagram in popularity. And in mainland China, Instagram has been blocked for many years, and Douyin is the Chinese version of Tiktok. What should you deploy as an online seller?
Douyin, which is the Chinese version of Tiktok, announced that users’ time under the age of 14 will be capped to use the app for a maximum of 40 minutes a day, and only between 6 a.m. and 10 p.m. The question is how does the system realise the signed-up users are under 14? Apparently the new policy is relying on their parents. Being said that, Douyin has averaged around 600 million daily active users, in which is accumulating many creative video content and top performing KOLs. A way to scrape scalably in bulk definitely can inspire your product development and marketing creativity.