Innovation and creativity ahead often are driven by capital. So as an eCommerce player in your space, it’s helpful and useful to notice the capital flow or projects paid attention to by the investors. There are many crowdfunding platforms out there, and frankly, there are many future stars that you might not be able to find on Amazon. But this is something we might be more interested in, for spotting a potentially profitable project. The question is how to automate collecting intelligent insights. So this is why this piece.
Funding is a fundamental skill and mindset for business owners and marketers, and basically it is indispensable for a business in any stage or any marketing strategies, particularly for startups and GTM (go-to-market). In the old school generation, borrowing money from banks or loan corporations might be the only popular options.
However, banks and loans are a sort of debt which at the end is not the best option for the business risk management. Nowadays, financing and fundraising, such as seed funding, private investment, angel investment, etc must be the more advanced and scientific formats to raise the fund and reduce the risk, to launch a new business and product. Crowdfunding must be one of those. In this area, Kickstarter and Indiegogo should be two primary options for a business.