MARKETING


2024-04-15

Global SEO Strategies and Executions 101 for eCommerce

For avoiding new market expanding impacts on SEO, I’ll go through 5 things you must know and prepare for the Global SEO strategy.

2024-04-15

Google Shopping Ads: Sales & Revenue Optimization Strategies

This article talks about macro and granular Google Shopping ads optimization strategies, and when each approach is suggested to use.

2024-04-15

WeChat Lead Generation & Online Community Tactics

Learn about B2B WeChat lead generation, inbound marketing, how to leverage WeChat private traffic to nurture the leads and convert deals

2024-04-14

TikTok vs Douyin vs Instagram: Social Shoppable Content and Ads

Review Tiktok, Douyin, and Instagram in several aspects like market, platform commercial, and ads opportunities.

2024-04-14

Baidu SEO vs Google SEO: Things eCommerce Stores Must Know

Compare Baidu SEO and Google SEO in eCommerce benefits, you can learn how to leverage Baidu SEO in cross-border eCommerce marketing.

2024-04-14

Mailchimp vs Omnisend: Which Is Better for eCom Automation

Compare marketing automation platforms - Omnisend vs Mailchimp from 6 perspectives. You can learn which one is better for eCommerce business.

2024-04-14

Facebook Advertising - Sales vs Clicks Driven Campaign Objective

The article talks about Facebook advertising campaign sales vs clicks driven. You'll learn which one is proper for your business.

2024-04-14

Facebook Ads: How to Optimise Dynamic Product Ads for Sales Up

This article talks about how to optimise Facebook ads of Dynamic product campaign, which aims to generate sales and manage to earn profit

2024-04-14

Google Marketing Platform - A Guide to Boost Sales Using Google

No matter you are running an online retail store, selling B2B solutions, you can learn how to leverage Google marketing platform resources

2024-04-13

Google Shopping Product Feed Optimization to Boost D2C Sales

Google Shopping product feed optimization is playing an important role in improving eCommerce ROI from the webshop, check it out!

2024-04-13

Cohort Analysis for User Subscription Retention, ARPU, CAC, CLV

How to leverage cohort analysis by just using Google Sheets, to track the subscription performance, and deploy marketing and sales strategy

2024-04-13

Baidu Duxiaodian or Baidu Shopping versua Google Shopping

Compare Baidu Duxiaodian and Google Shopping. You can learn the difference between fees structure, advertising approaches, and channels.

2024-04-13

Instagram Shop, Instagram Checkout, Shopping Ads Comparison

Learn how to start an Instagram shop to drive sales, and the difference among Shopping on Instagram, Shopping Ads, and Checkout on Instagram.

2024-04-13

Social Commerce: Wechat vs Whatsapp, Facebook, Messenger

Review the latest Weixin ad opportunities that social commerce sellers use in China. Compare Weixin with Facebook, Whatsapp, and Messenger.

2024-04-13

Cross Border eCommerce Product Pricing Strategy Tips and Tricks

There are some must-have elements brands and merchants needs to set the product pricing in the cross border eCommerce business.