Python Tutorial 64 – Etsy Product Scraper for Price Anchoring Reference Using Easy2Digital API

For the finance and marketing strategy, price anchoring consideration is critical. In terms of your product value-focused, either product functional value or trading value, or both of value on one product do need market price anchoring to set proper pricing. 

Etsy is listed in the NASDAQ Global Select security exchange, also it’s the largest craft and hand-made seller online B2C and C2C marketplace. It doesn’t matter whether your brand product pricing is higher or lower than a similar craft and hand-made individual top-selling brand in the same category. Conversely, the main question should be why your product pricing is supposed to sit at a higher or lower pricing point than theirs. Whether this strategy can convince your target customer to buy in.

In this article, I’ll go to share the ingredients to build an Etsy product scraper. By the end of this, you can refer to the method and also leverage Easy2Digital API to fetch the data.

etsy product scraper

For the finance and marketing strategy, price anchoring consideration is critical. In terms of your product value-focused, either product functional value or trading value, or both of value on one product do need market price anchoring to set proper pricing. 

Etsy is listed in the NASDAQ Global Select security exchange, also it’s the largest craft and hand-made seller online B2C and C2C marketplace. It doesn’t matter whether your brand product pricing is higher or lower than a similar craft and hand-made individual top-selling brand in the same category. Conversely, the main question should be why your product pricing is supposed to sit at a higher or lower pricing point than theirs. Whether this strategy can convince your target customer to buy in.

In this article, I’ll go to share the ingredients to build an Etsy product scraper. By the end of this, you can refer to the method and also leverage Easy2Digital API to fetch the data.

Easy2Digital Etsy Product Scraper: Pros & Cons

Pros

  • Collect and consolidate specific product SKU data as you like in one place or dashboard. It saves time to quickly check if your SKU price setting can outline your product market value or not.
  • Specifically provide the product of title, photo URL, pricing, and store URL.
  • Easy2Digital API has a free version with 5 requests per day

Cons

  • Compared to the paid software out there, It requires simple programming knowledge and script maintenance and upgrades
  • The free API version has a limited quota every day
  • Activating automation using the cloud might have additional fees although the amount is small and it charges pay-as-to-go normally.

Ingredients to build the Etsy Product Scraper

Python3, beautifulsoup, requests, pandas, gspread, Google Sheet outh API token, Easy2Digital API

Table of Content

What is Etsy and Why Etsy is a great platform to find the median amount of product price anchoring

Etsy is listed in the NASDAQ Global Select security exchange, also it’s the largest craft and hand-made seller online B2C and C2C marketplace. Compared to Amazon and eBay, even though the scale of sales volume is lower exactly, Etsy’s profitability performed better than both of them. Moreover, its momentum of growth keeps arising because P/B and CAGR kept increasing over the past 5 years. Even if covid pandemic continues, and the cost of debt is rising significantly, which is affecting Etsy as well, it still has strong resistance capability as well as other giants.

etsy product scraper

Under this context, more and more B2C and C2C sellers run businesses on Etsy in different product categories. Except for categorizing, the marketplace also has seasonal and editor recommendation sections to recommend SKUs, which facilitates customers to shop for their favorite.

Thus, if your business is selling similar brand-driven or functional-driven, or both-driven products, pricing on Etsy can be a threat if you set it in an improper way.

Etsy product search URL parameter for top-selling SKUs

Etsy’s top-selling SKUs search URLs by using keywords to search are as follows:

https://www.etsy.com/search?q=&explicit=1&order=highest_reviews&page=&ref=pagination"

There are two variables to determine your scraping result. One is the keyword and the other is how many pages of results you are going to fetch. The Python code is as follows:

etsy = requests.get("https://www.etsy.com/search?q=" + keyword + "&explicit=1&order=highest_reviews&page=" + str(pageEnd) + "&ref=pagination")

all_element = BeautifulSoup(etsy.text, 'html.parser')

itemList = all_element.find('ul',{'class': 'wt-grid wt-grid--block wt-pl-xs-0 tab-reorder-container'})

Scrape product title, photo, price, shipping fee, and PDP URL

The reason to use the top-selling and review SKUs is referring to the top-performing product of pricing median has more value than other long-tail ones. The purpose of using this scraping is to set your business product pricing in the target market, such as the USA, German, UK, Canada, etc.

The Python coding samples are as follows:

etsy product scraper

Easy2Digital Etsy Product Scraper API

For simplifying the coding work, you can also refer to using Easy2Digital Etsy product scraper API, which the API endpoint is as follow:

https://marketing-bots.herokuapp.com/api/1/etsy-product-scraping-api?token=&symbol=

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Full python script of Etsy product scraper

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