In this article, I am going to share with you data platform comparison – What’s the difference among CDP, DMP and CRM. You’ll learn the difference and why your business needs a data platform, and how to select.
Paying ads dollars to acquire a prospect and convert into a single purchase is not the end of the customer lifetime value, because profit is not generated from a single purchase, but purchases made over a lifespan with your brand.
By the end of this article, you can learn some tips of turning subscribers and abandon-cart prospects into actual customers, which decreases the overall CAC at the end, meanwhile increasing CLV by leveraging loyalty programs, cross-selling, up-selling.
