STRATEGY


2024-04-19

Shopify Conversion Rate - Increase by Optimising PDP Elements

This article talks how to increase the value for money that reflects on product pages, for the purpose to increase Shopify conversion rate.

2024-04-19

Meta Ads API - Dynamic Content & Targeting Ads Strategy

Share why Meta ads API matters and can optimize ROI, what targeting and dynamic content scenarios are for your reference.

2024-04-19

eCommerce One to One Marketing Strategies for CAC and CLV

You can learn one to marketing tips for turning prospects into customers, increasing CLV by leveraging cross-selling, up-selling.

2024-04-19

7 Secrets of Amazon Marketing Plus Niche Product Strategies

With more competition, only relying on product-driven with quality product listings is not enough. Explore more Amazon marketing strategies.

2024-04-18

Pricing Strategy - 3 Things that Digital Facilitates your Businessd

Talk about 3 things in the digital world that can facilitate better pricing strategy implementation. You'll learn tips on how pricing work

2024-04-18

Product Sourcing - OEM, Private, White Label or Dropshipping

Share the different product sourcing models, such as OEM, private label, white label, and dropshipping, tips to select the right one.

2024-04-18

CBD Japan eCommerce - Ship, Sell CBD Products to Japan

Information regarding CBD oil products sold to Japanese consumers. Learn the regulations of CBD Japan, documents to prepare, and how to ship

2024-04-18

CBD Advertising - Run Ingestible CBD and Topical CBD Ads

You can learn the difference between ingestible CBD and topical CBD advertising, what channels you can consider, and how to run CBD ads

2024-04-18

Shopify eCommerce SEO - 5 Unique Site Technical Tasks

5 things regarding Shopify eCommerce SEO technical. You are able to understand why what and how for your Shopify store.

2024-04-18

5 Tips to Measure Influencer Marketing Result - EASY2DIGITAL

Share with you how to measure influencer marketing. You can refer to re-allocate budget investment and manage assets to reuse.

2024-04-17

Tmall Global, Tmall China Marketing, Taobao China Promotion 101

Review the chance and difference between Taobao China, Tmall China, Tmall Global, and Amazon from a business, cost, and marketing perspective

2024-04-17

CAPEX vs OPEX - Measure Branding and Performance Marketing

Thoughts on the different purposes and relations between branding and performance marketing. I would elaborate CAPEX vs OPEX, learn. more.

2024-04-17

Easyship vs Shippo - Which Is Better for Fulfilled by Merchant

Easyship vs Shippo in the FBM. You can understand their pricing, features, and integrations, to make a better selection

2024-04-17

Shopify XML Sitemap - How To Customise It for your Shopify Store

A customised Shopify XML Sitemap that can be uploaded and indexed by Google search console, and increase index efficiency of the ecom website

2024-04-17

SaaS Freemium - Free Lunch? How to Monetise Free Users

In this article, I will share 4 essential elements to strategize the pipeline and monetize your SaaS freemium members. Learn more