STRATEGY


2024-04-17

SaaS Freemium - Free Lunch? How to Monetise Free Users

In this article, I will share 4 essential elements to strategize the pipeline and monetize your SaaS freemium members. Learn more

2024-04-16

Payment Processor - 8 Things You Must Know For Cash inflow

Payment processor is easily ignored. If you don’t create a secure, familiar payment experience, you could cut off the web store from markets.

2024-04-16

Marketing vs Finance, Tips to Resolve Conflicts in eCommerce

The article talks about Marketing vs Finance, it's about why marketing and finance people are not happy with each other often. Learn more.

2024-04-16

Cross Border eCommerce Marketing China GTM Checklist

Consolidate 8 aspects about cross border eCommerce China that you have to check out. Learn the different business landscapes, tax regulations

2024-04-16

6 Amazon Marketing Advertising Opportunities You Can't Miss Out

In this piece, you can learn what Amazon marketing ads products you can leverage, how the ads charge, how it works, and where the ads appear.

2024-04-16

Consumer Electronics: eCommerce Marketing 101 & Tips

Share the special sides of consumer electronics sector. Learn what things you need to take care of in running a CE eCommerce business.

2024-04-16

Shopify vs Salesforce Commece Cloud in Cross Border eCom

Difference between Shopify vs Salesforce Commerce Cloud. Learn on several dimensions, such as cost, technical requirements, design, etc.

2024-04-15

Global SEO Strategies and Executions 101 for eCommerce

For avoiding new market expanding impacts on SEO, I’ll go through 5 things you must know and prepare for the Global SEO strategy.

2024-04-15

Cross Border eCommerce Barcode 101 - Is Barcode Mandatory?

Cross Border eCommerce Barcode is the universal identity of your product selling globally, so it’s necessary to understand the rules.

2024-04-15

WeChat Lead Generation & Online Community Tactics

Learn about B2B WeChat lead generation, inbound marketing, how to leverage WeChat private traffic to nurture the leads and convert deals

2024-04-15

Google Shopping Ads: Sales & Revenue Optimization Strategies

This article talks about macro and granular Google Shopping ads optimization strategies, and when each approach is suggested to use.

2024-04-15

CBD Payment Processors & Tips to Receive Money Seamlessly

Walk you through what available CBD payments and approaches you can apply to smoothly, and seamlessly receive payment from CBD customers.

2024-04-15

GMass - Personalize & Automate Gmail Outreach, Communication

Use GMass with Gmail and Google Sheets that can integrate with your Python scraper scripts, to personalise and automate the email campaigns

2024-04-14

Facebook Ads: How to Optimise Dynamic Product Ads for Sales Up

This article talks about how to optimise Facebook ads of Dynamic product campaign, which aims to generate sales and manage to earn profit

2024-04-14

Google Marketing Platform - A Guide to Boost Sales Using Google

No matter you are running an online retail store, selling B2B solutions, you can learn how to leverage Google marketing platform resources