STRATEGY


2024-04-14

Google Marketing Platform - A Guide to Boost Sales Using Google

No matter you are running an online retail store, selling B2B solutions, you can learn how to leverage Google marketing platform resources

2024-04-14

Facebook Ads: How to Optimise Dynamic Product Ads for Sales Up

This article talks about how to optimise Facebook ads of Dynamic product campaign, which aims to generate sales and manage to earn profit

2024-04-14

TikTok vs Douyin vs Instagram: Social Shoppable Content and Ads

Review Tiktok, Douyin, and Instagram in several aspects like market, platform commercial, and ads opportunities.

2024-04-14

Baidu SEO vs Google SEO: Things eCommerce Stores Must Know

Compare Baidu SEO and Google SEO in eCommerce benefits, you can learn how to leverage Baidu SEO in cross-border eCommerce marketing.

2024-04-13

Cohort Analysis for User Subscription Retention, ARPU, CAC, CLV

How to leverage cohort analysis by just using Google Sheets, to track the subscription performance, and deploy marketing and sales strategy

2024-04-13

Cross Border eCommerce Product Pricing Strategy Tips and Tricks

There are some must-have elements brands and merchants needs to set the product pricing in the cross border eCommerce business.

2024-04-13

Baidu Duxiaodian or Baidu Shopping versua Google Shopping

Compare Baidu Duxiaodian and Google Shopping. You can learn the difference between fees structure, advertising approaches, and channels.

2024-04-13

Instagram Shop, Instagram Checkout, Shopping Ads Comparison

Learn how to start an Instagram shop to drive sales, and the difference among Shopping on Instagram, Shopping Ads, and Checkout on Instagram.

2024-04-13

Google Shopping Product Feed Optimization to Boost D2C Sales

Google Shopping product feed optimization is playing an important role in improving eCommerce ROI from the webshop, check it out!

2024-04-13

Social Commerce: Wechat vs Whatsapp, Facebook, Messenger

Review the latest Weixin ad opportunities that social commerce sellers use in China. Compare Weixin with Facebook, Whatsapp, and Messenger.

2024-04-12

Kirin Beer Video Commercial Case, Why Japan Beer looks so tasty

Kirin Beer video commercial Japan leverages Endorphins & Dopamine on the video production for tickling the right neurochemicals. Learn more.

2024-04-12

Guide to Set Up Shopify Google Analytics for Transaction Data

To set up Shopify Google Analytics, your website can collect transaction data and custom data like SKU number, order ID, etc, learn more.

2024-03-10

Ultimate Guide to Google Analytics 4 Migration & Setup

fact can tell many users might have some questions regarding GA4. So I would walk through the must-have settings and unveil the myths

2021-03-18

CBD Products Grow Rapidly in China? CBD eCommerce & Marketing 101

This article walks you through what approaches we can adopt to drive traffic and sales from your CBD products, and build a CBD brand.

2020-10-29

What is the Implication of TikTok and Shopify Partnership | Easy2Digital

3 implications of TikTok and Shopify partnership for your social commerce strategy, learning TikTok resources to increase your eCommerce ROI.