STRATEGY


2024-04-14

TikTok vs Douyin vs Instagram: Social Shoppable Content and Ads

Review Tiktok, Douyin, and Instagram in several aspects like market, platform commercial, and ads opportunities.

2024-04-14

Facebook Advertising - Sales vs Clicks Driven Campaign Objective

The article talks about Facebook advertising campaign sales vs clicks driven. You'll learn which one is proper for your business.

2024-04-14

Baidu SEO vs Google SEO: Things eCommerce Stores Must Know

Compare Baidu SEO and Google SEO in eCommerce benefits, you can learn how to leverage Baidu SEO in cross-border eCommerce marketing.

2024-04-14

Mailchimp vs Omnisend: Which Is Better for eCom Automation

Compare marketing automation platforms - Omnisend vs Mailchimp from 6 perspectives. You can learn which one is better for eCommerce business.

2024-04-13

Cohort Analysis for User Subscription Retention, ARPU, CAC, CLV

How to leverage cohort analysis by just using Google Sheets, to track the subscription performance, and deploy marketing and sales strategy

2024-04-13

Baidu Duxiaodian or Baidu Shopping versua Google Shopping

Compare Baidu Duxiaodian and Google Shopping. You can learn the difference between fees structure, advertising approaches, and channels.

2024-04-13

Cross Border eCommerce Product Pricing Strategy Tips and Tricks

There are some must-have elements brands and merchants needs to set the product pricing in the cross border eCommerce business.

2024-04-13

Social Commerce: Wechat vs Whatsapp, Facebook, Messenger

Review the latest Weixin ad opportunities that social commerce sellers use in China. Compare Weixin with Facebook, Whatsapp, and Messenger.

2024-04-13

Instagram Shop, Instagram Checkout, Shopping Ads Comparison

Learn how to start an Instagram shop to drive sales, and the difference among Shopping on Instagram, Shopping Ads, and Checkout on Instagram.

2024-04-13

Google Shopping Product Feed Optimization to Boost D2C Sales

Google Shopping product feed optimization is playing an important role in improving eCommerce ROI from the webshop, check it out!

2024-04-12

Kirin Beer Video Commercial Case, Why Japan Beer looks so tasty

Kirin Beer video commercial Japan leverages Endorphins & Dopamine on the video production for tickling the right neurochemicals. Learn more.

2024-04-12

Guide to Set Up Shopify Google Analytics for Transaction Data

To set up Shopify Google Analytics, your website can collect transaction data and custom data like SKU number, order ID, etc, learn more.

2024-03-10

Ultimate Guide to Google Analytics 4 Migration & Setup

fact can tell many users might have some questions regarding GA4. So I would walk through the must-have settings and unveil the myths

2021-03-18

CBD Products Grow Rapidly in China? CBD eCommerce & Marketing 101

This article walks you through what approaches we can adopt to drive traffic and sales from your CBD products, and build a CBD brand.

2020-10-29

What is the Implication of TikTok and Shopify Partnership | Easy2Digital

3 implications of TikTok and Shopify partnership for your social commerce strategy, learning TikTok resources to increase your eCommerce ROI.