Xiaohongshu, or also known as Little RedBook, is the Chinese equivalent of Search plus Instagram. Recently Xiaohongshu decided to sunset the Taobao and Youzan outbound link setting. This was the feature for sellers to direct traffic to their Taobao and eCommerce website. With over 300 million users on Xiaohongshu, it is one of the fastest-growing advanced social commerce apps on the market. It is a must-have platform if you are running an eCommerce business for selling products to domestic and cross-border Chinese consumers.
eCommerce is continuing booming as the Covid-19 pandemic continues. Search engine facilitates customers access to more product information. When we talk about search engines, Google must be the No.1, with a staggering avg. 90% of the global market share. On the other hand, Baidu holds just 1.45% of the global market share. But it might be a real story depending on which market you are focusing on.
eCommerce News & Myth – Conflicts Between Marketing vs Finance on the Business Plan? The Fact is the Growth vs Cash Flow
As long as you are in the position of either marketing or finance, having conflicts with each other is a very common and regular event. It can be translated as an argument of saving money and spending. In fact, the answer must be no. It is more complex than just a simple conclusion. It’s because both parties are all intentional to keep a business competitive, and increase the growth. However, they are standing in a different position defining what is a healthy business.
A typical case is most companies are suffering from the fact that the product data contained in the financial system may differ from product data residing in their marketing and eCommerce system. It’s manageable obviously by using tools, however it’s not the main reason to cause conflict
Industrial stakeholders estimate Japan’s cannabidiol or CBD market with over US$4 million for topical CBD products. Also, they predict over US$2.7 million for CBD cosmetics this year. And in the topicals’ segmentation, experts forecast it to expand over US$100 million dollars by 2025. However, Japan’s Ministry of Health this week said the government will lift the country’s commercial limitation on cannabis-based medicines. So CBD Japan stakeholders say they fear that regulators may stop CBD shipping and selling, and it does not allow sales of CBD food and cosmetics products.
Amazon and Facebook’s shoppable live streams seems just starting to be accepted by consumers in western, but Taobao live has been popular for a few years. I am guessing western thought it was just a kind of TV shopping in the 1st place. The fact tells us it’s time for you to understand the up-to-trend eCommerce marketing approaches being adopted in China. While we discuss eCommerce in China, Taobao China, Tmall China and Tmall Global must be the primary list to talk about.
President Joe Biden revoked Donald Trump administration executive orders that attempted to ban TikTok, WeChat and other Chinese-owned apps in the U.S.. He said to the media that Joe Biden replaced them with a new security review that could prompt fresh steps to restrict those or other apps.
To sellers who are good at leveraging social commerce ads, Wechat is a great platform to sell products and services to Chinese customers. Although contribution margin from oversea markets might only take up 1% out of the total ads revenue in Wechat. Now it might be a good signal moving forward. Wechat ads global might reactivate again.