Shopify eCommerce SEO – 5 Unique Site Technical Optimization Tasks

Clients who use Shopify CMS have been rising significantly in the past 3 years, and what’s more, we are seeing the momentum is going up. In Shopify’s contribution margin table, paid, automation, display, and so on paid advertising’s contribution is a big role, however, return on investment might be a challenge and sellers are always discussing how to optimize better. On the other hand, Shopify eCommerce SEO is a key player in contributing to sales with a high proportion and ROI, however, Shopify SEO technical work is getting a little bit tricky.

In this article, I will share 5 things we must start to do in terms of eCommerce SEO technical, which experiences are summarised by serving clients and operating in-house business teams. By the end of this piece, you are able to understand the reasons, learn the techniques, and find useful tools to use in the process.

Leverage Business To Business Virtual Banks to Receive Cross Border Payment from Buyers

Most international and cross-border sellers like me did suffer from creating a bank account in the buyer market, in order to receive payments from the oversea buyers. It can be because of high charging fees that eat out the profit, or back and forward admin and verification process, or even the waiting length for approval however in the end the result might be a failure.

Likewise, locating the office in Hong Kong and running a global eCommerce company cannot move on without a business bank account as well. Particularly if you are running a small company or incorporated company, you should have probably heard of the challenges of setting up a bank account in Hong Kong for foreigners. Or even if you are a permanent HK resident, it’s very difficult to create a USA bank account to receive US Amazon selling business payments from buyers as well.

In this article, I will take the Hong Kong market as an example, and introduce HK B2B virtual bank options, which you should know and leverage to manage the international and cross-border payouts. By the end of this piece, you can understand the value of B2B virtual banks and the methodologies behind them, and select the most proper one for your cross-border business no matter if your business is located in HK, or other places worldwide.

Personalize & Automate Email Outreach and Communication Using Gmail, GMass, Google Sheets

Trying to imagine you have scraped plenty of business email addresses by using Python, that is from potential influencers and partners who might collaborate with your business and help build the brand and increase the sales. It can be super busy and overwhelming work if you try to outreach one by one and personalize the business email communication via email. Even though you can pay for an email software or outsource to a 3rd party service provider, the cost is a matter as well. 

In this article, I’ll introduce an extension called GMass, which you can use with Gmail and Google Sheets that can integrate with your Python scraper scripts, so that you can consolidate all email addresses in Google sheet and personalize the messages by using columns before sending out, and track the responsive performance, then implement automatic follow-up. By the end of this one, you can master how to just click one button and send out numbers of personalized emails.