Chapter 41: Build a Keyword Data Estimator Scrape Search Engine Keyword Volume, CPC Using Easy2Digital APIs and Python

Keyword volume and CPC are very familiar terms as long as you are running digital marketing campaigns and doing performance prediction. I believe it’s a critical signal to deploy content, budgeting between organic and paid media ads, and also evaluate a business investment. It’s because it represents the low funnel opportunities in a way.

However, it’s a pity in terms of keyword volume and CPC research that there are 3 challenges you might have experienced – Free lunch is not free, people manually input and download, and 3rd party software is experienced. So this article is a method to resolve this issue.

Keyword volume and CPC are very familiar terms as long as you are running digital marketing campaigns and doing performance prediction. I believe it’s a critical signal to deploy content, budget between organic and paid media ads, and also evaluate a business investment. It’s because it represents the low funnel opportunities in a way.

However, it’s a pity in terms of keyword volume and CPC research that there are 3 challenges you might have experienced – Free lunch is not free, people manually input and download, and 3rd party software is experienced. So this article is a method to resolve this issue.

In this chapter, I will use Easy2Digital APIs and Python script, to walk you through how to scrape Google, Amazon, and Bing keyword data. By the end of this Chapter, you can learn why an API is super useful, and how to code and make it using the Easy2Digital API.

Alternative Free Options: Google ads keyword volume API and test account token

Good value for money paid option: keyword anywhere

Normal paid options: SEMRush, DataforSEO, Georanking, Easy2Digital API, Amazon, Bing

Table of Contents: Keyword Data Estimator

Why do you need the keyword volume API

There are so many platforms out there you can leverage to generate the Google keyword data. However, it’s a question of how we can have the best optimal solution to manage the data scalably in bulk and save dollars meanwhile. I try to consolidate three types of general approaches and you will find why a proper keyword volume API is the best optimal solution

Free Lunch Is Not Free

Google keyword planner is definitely the best free version when you are researching opportunities and planning your organic and paid media strategy. The data set from the keyword planner in Google ads, it includes avg monthly searches, CPC, competition, keyword ideas, and performance forecast.

However, Google obviously guides you to start a campaign to get the volume number because it only provides you with a rough size for each keyword. In a way, 1M – 10M can’t tell you anything but just the size of the pool. So it’s not good for prediction when you plug these data into P&L, CLV or NPV calculators.

Fine dinner might be not your meal every day

I take SEMRush for example. It charges US$449 monthly to activate the API access feature. To be fair, if your research volume is huge like a performance marketing agency, it might be a good value for money. But for a brand or SMEs or individuals, it’s too expensive.

It’s not bad to try the fine dinner taste one or two times, but as a businessman, we need to consider the software investment ROI in the end.

Download and Upload yourself is not the best optimal way to manage

Lots of SaaS platforms out there give you a feature to input keywords and output the keyword data such as volume, CPC, etc from Google. The sexiest part, compared to Google keyword planner, normally has a more specific number rather than just a size pool from a keyword.

However, your download and upload again and again manually, which is not a sustainable way to make it scalable and automatic. Yes, you can build up a vlookup formula in excel upfront, however, it still involves lots of manual work and might create inaccuracy

What is Keyword Data Estimator Easy2Digital API

Easy2Digital API provides financial, marketing, and automation robotic process automation APIs. Keyword data estimator is one of the API products that facilitate users to scrape keyword data from Google, Bing, and Amazon. The API can integrate with many business analytics and marketing operation modules, such as P&L calculator, SEO keyword mapping, etc.

Keyword Data Estimator: Google, Amazon, Bing, eBay Keyword Volume, CPC

Easy2Digital API provides users to scrape keyword volume and cost-per-click data. The data can be output based on country and keyword and search engines, such as Google, Amazon, eBay, Bing, etc. There is a Python code script template is for your reference. Furthermore, there is a guide to show you what mandatory parameters and optional parameters are given by Easy2Digital APIs.

For more details, please refer to this API documentation

Easy2Digital Marketing APIs Documentation

Pandas Concat Method

The seed keyword represents the keyword you input and ideas represent the keyword variants. They sit in two lists from the JSON data set. So you can create a separate loop for each list to output the keyword data.

In the end, you can leverage panda’s concat method to combine two data sets into one table. Then it can be either integrated with Google Sheets or your dashboard and all data can be uploaded there automatically in an organized format.

Full Python Script of Keyword Data Estimator using Easy2Digital APIs

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FAQ:

Q1: What is Keyword Data Estimator?

A: Keyword Data Estimator is a tool that helps in estimating the search volume and competitiveness of keywords in order to optimize your website’s SEO strategy.

Q2: How does Keyword Data Estimator work?

A: Keyword Data Estimator works by analyzing historical search data and trends to provide accurate estimates of search volume for specific keywords. It also evaluates the competitiveness of those keywords, helping you choose the most effective ones for your SEO efforts.

Q3: Why is Keyword Data Estimator important for eCommerce?

A: Keyword Data Estimator is important for eCommerce because it helps businesses identify the most relevant and high-performing keywords to target in their product descriptions, titles, and meta tags. This can significantly improve the visibility and ranking of their products in search engine results.

Q4: Can Keyword Data Estimator be used for any type of eCommerce business?

A: Yes, Keyword Data Estimator can be used for any type of eCommerce business. Whether you sell clothing, electronics, or home goods, this tool can help you identify the keywords that are most likely to drive organic traffic and conversions for your specific niche.

Q5: How often should I use Keyword Data Estimator?

A: It is recommended to use Keyword Data Estimator regularly, especially when you are conducting keyword research for new products or optimizing existing ones. By staying up-to-date with keyword trends and search volume, you can ensure that your SEO efforts remain effective and relevant.

Q6: Can Keyword Data Estimator help with competitor analysis?

A: Yes, Keyword Data Estimator can help with competitor analysis. By analyzing the search volume and competitiveness of keywords related to your competitors’ products, you can gain valuable insights into their SEO strategy and identify opportunities to outperform them in search engine rankings.

Q7: Is Keyword Data Estimator user-friendly?

A: Yes, Keyword Data Estimator is designed to be user-friendly. Its interface is intuitive and easy to navigate, allowing users to quickly access the information they need and make informed decisions based on the data provided.

Q8: Are there any additional features in Keyword Data Estimator?

A: Yes, Keyword Data Estimator offers additional features such as keyword suggestions, search volume trends, and competitor keyword analysis. These features further enhance the tool’s capabilities and provide comprehensive insights for your SEO strategy.

Q9: Can Keyword Data Estimator integrate with other SEO tools?

A: Yes, Keyword Data Estimator can integrate with other SEO tools, such as Google Analytics and SEMrush. This integration allows for a more holistic approach to SEO, combining the data from multiple sources to optimize your website’s performance.

Q10: How can I get access to Keyword Data Estimator?

A: To get access to Keyword Data Estimator, you can visit our website and sign up for a subscription plan. We offer different pricing options to cater to the needs of businesses of all sizes.