If you are running a subscription business model, whatever there is a similar model like yours or there is no model like it on the internet. Understanding your customer feedback about your product and service is critical because these data and insight highly reflect the trend of granular revenue and profit forecasting in this business. And with the domino effect, directly impacts your decision of branding and marketing options from paid to social and email drive sales and customer advocate. In the coming years, I believe if all the positive P&L results from actual performance and forecasts are coming up, all are thanks to this good beginning.
So the question is how to analyze the subscription business model performance. In this article, I would walk you through how to leverage cohort analysis that might be just in the Google Sheets, for the purpose to understand the subscription's actual retention and churn rate performance. By the end of this piece, you can learn the beauty of cohort analysis for your subscription business, and deploy your marketing and sales strategy based on the analysis.
SEO is not a strange term for most entrepreneurs and online marketers. Basically, it is a high ROI approach to capture customer search demand that can be converted into traffic and sales from different types of search engines. Normally you would find out that SEO can take up at least 20% or 30% of contribution margin in a financial table, or even more percentages along with your business being developed.
Having said that SEO strategies can differ hugely depending on the business model and products you are selling. For example, being different from eCommerce SEO, SaaS SEO instinctively can not leverage thousands of product pages, which can be playing a role into part of content strategy, because usually SaaS is selling one product or software, and running a subscription model to monetize the service and related asset.
So in this article, I would share some points of view on how to scale up SaaS SEO that is born without thousands of product page advantages. By the end, you can learn the common and difference between eCommerce SEO and SaaS SEO, and master some methodologies to apply to your SaaS business.