The COVID-19 virus hit China first and hard, but China is the fastest recovering country worldwide. Evergrand and electricity events are still creating a blurry frontpath in China. But it’s a fact that China’s economy grew by a blistering 18.3% in the first quarter of 2021 compared to 2020. A country with more than 450 million middle class citizens, Tmall and Taobao product data insight basically have become a lighthouse for sellers who are doing business in China, or are going to enter and capture some percentages of this pie.
Amazon and Facebook's shoppable live streams seems just starting to be accepted by consumers in western, but Taobao live has been popular for a few years. I am guessing western thought it was just a kind of TV shopping in the 1st place. The fact tells us it’s time for you to understand the up-to-trend eCommerce marketing approaches being adopted in China. While we discuss eCommerce in China, Taobao China, Tmall China and Tmall Global must be the primary list to talk about.