Data Intelligence


Chapter 47: Product Price Trackers of Google Shopping, Walmart, HomeDepot Product Using Easy2Digital APIs

In this Python Tutorial, I would talk about how to create price trackers for three popular retail marketplaces or channels from an eCommerce seller perspective. In this tutorial, we would use some modules listed as below and by the end of it, you can use a tracker built by yourself. Refreshing a dashboard every morning can become part of your lifestyle that relieves your busy work.

Chapter 45: Meta Ads Campaign Creation and Optimization Using Facebook Business, Graph, and Easy2Digital APIs

Along with user data privacy being cared for and protected more than ever, Meta has pledged to build an advertising ecosystem that relies on fewer data. It looks like the social media giant looks to push forward with its privacy agenda. Recently Meta has announced more removal of Facebook Ads audience targeting options across four categories. Plus the stress and impact from industrial players like iOS upgrade, I believe platform players just would have more new changes that create more challenges for marketers to reach out to customers accurately like before. 

However, the fact is platforms are shifting the data protection liability to the brands and marketers. For continuing monetizing the inventory without user privacy limitations, platforms are providing more mature marketing APIs for brands to adopt and leverage to reach out to target audiences even much better than before. And the brands and marketers build the target feature themselves at this time. This article is about how to leverage Meta APIs to create and update your Facebook, Instagram, Messenger, Whatsapp ads.

Chapter 56 – Use Flask Limiter to Customise Rate Limits on Web Application, API & SaaS Usage

The fundamental approach of SaaS or BaaS or API monetization is to provide customers with different service and plan options by customizing the rate limits. So users can select and buy the plan quota they think it’s sufficient and pay for a reasonable price. Flask limiter has existing modules and parameters for your application to adopt. It’s easy and lightweight to upgrade your SaaS with this extension.

Chapter 52 – Utilise Google Cloud Platform to Implement Python Script Automation with Cloud Function and Cloud Scheduler

This python tutorial is relevant to coach how to automate your Python applications with the Google cloud platform. Compared to local device crontab and cron jobs, Cloud platforms like Google can allow your application 24 hours and 7 days stand-by and run by triggering preset events. You need to either keep the laptop running 24 hours or sit beside the device to monitor. I will take the trending topic bot for example and walk you through all components and script codings.

Chapter 60 – Stock Symbol Data Scraper for Financial Ratio Analysis

Along with interest rates rising against inflation, global stock markets have been bearish and obviously continue to drop as inflation kind of hovers over in a higher position and might last for a long period before pushing it down. 

From a standpoint of the cost of buying in the stock market, this is absolutely a good chance to observe the momentum and estimate the time bottoming out. It’s because this timing is easier for us to analyze and identify undervalued companies compared to the previous QE era, notably now companies are confronting the increasing cost of debt and economic recession challenges. Who can stay still, who is the ACE? 

If you are an investor in mutual funds, ETFs, trusts, Stock, and so on. This article can help you build a stock symbol data scraper for analyzing financial ratios in bulk using Python, FMP, and Easy2Digital API.

Chapter 59 – Using Python and Gmail SMTP to Automate Sending Personalised Emails

From a marketing perspective, organic traffic is not just limited to SEO. Conversely, it covers a wide range of traffic sources as long as the majority percentage of investment is focused on manpower. They can be social media, partnership, VoD, email and so on. Compared to these channels in terms of organic traffic, email marketing is still the most efficient approach in one-to-one conversation marketing with a higher new customer conversion rate and lower cost per retention notably in the eCommerce and B2B sectors.

Basically we have two options out there if leveraging the magic of email marketing – Paid and Free platform. If a long term investment return is your preference rather than you being restricted by the platform recurring payment fees, this article can fit your stomach.

This piece expands on how to save 90% of your manual email marketing campaign time by using Gmail and Python script. By the end of this article, you and your team can write a Python script to build an email blast system using Gmail.

Chapter 57 – Build the User Account Login and Authentication System Using Flask, SQLAlchemy

User-based and customer-oriented are super popular in nowadays’ business model. Apart from web 2.0, web 3.0 more emphasizes decentralisation and gives back more data authority and data management to current users. So an user-centralization approach trend is arising and it just would be more important. So regarding buidling an application using Flask, user login and authentication system is a basic function it must have. Today is on how to leverage Flask login manager and build one in your application.

Chapter 62 – Intrinsic Value Scraper for Comparing BVPS vs Price per Share Using Easy2Digital API

Discounted value of the cash that can be taken out of a business during its remaining life, is a well-known intrinsic value explanation offered by Warren Buffett. In fact, the intrinsic value calculator has a top-down and simple way out although the bottom-up and in-depth one requires more input. 

In this article, I’ll walk you through how to leverage Easy2Digital API data to build an intrinsic value scraper using Python. By the end of this piece, you can quickly scrape and consolidate 5 metrics in bulk, and find out if the symbol candidate from your list is a potential undervalued one to add to the investment queue by BVPS vs price per share. 

Chapter 64 – Etsy Product Scraper for Price Anchoring Reference Using Easy2Digital API

For the finance and marketing strategy, price anchoring consideration is critical. In terms of your product value-focused, either product functional value or trading value, or both of value on one product do need market price anchoring to set proper pricing. 

Etsy is listed in the NASDAQ Global Select security exchange, also it’s the largest craft and hand-made seller online B2C and C2C marketplace. It doesn’t matter whether your brand product pricing is higher or lower than a similar craft and hand-made individual top-selling brand in the same category. Conversely, the main question should be why your product pricing is supposed to sit at a higher or lower pricing point than theirs. Whether this strategy can convince your target customer to buy in.

In this article, I’ll go to share the ingredients to build an Etsy product scraper. By the end of this, you can refer to the method and also leverage Easy2Digital API to fetch the data.

Chapter 66 – Flask Application Database Using MongoDB Atlas and Python to Better Big Data Management

The non-SQL database is more advanced and capable of handling big data with dynamic schema features. In the era of Big Data, the non-SQL server seems to have a bright future, although in some cases, end-to-end business data solutions are still suitable to utilize SQL databases.

In this article, I will go through how to leverage MongoDB Altas integrating with Flask Applications using Python. It’s right for you to apply this approach to application development.

Chapter 67 – Linkedin User Profile Scraper Using Easy2Digital API, Company Name, Job Title

You have a list of company names and key contact point names, and you want to find their Linkedin profiles before outreach. The question is how to make it done automatically and save the cost as much as possible.

This is the purpose of the article here. I would walk through how to use Easy2Digital API of Linkedin profile scraper and very simple Python lines to scrape the Linkedin profile links.