Cross border eCommerce China, or CBEC transactions, reached RMB 9.1 trillion in 2018 with over 100 million users. According to the research institution, it reported that the market‘s transaction volume reached RMB 9.9 trillion in 2019, with a compound annual growth rate of 27%. It is projected to reach RMB 26.8 trillion in 2025, with a compound annual growth rate of 18.1%. The question is how sellers can capture this opportunity?
As long as you are in the position of either marketing or finance, having conflicts with each other is a very common and regular event. It can be translated as an argument of saving money and spending. In fact, the answer must be no. It is more complex than just a simple conclusion. It’s because both parties are all intentional to keep a business competitive, and increase the growth. However, they are standing in a different position defining what is a healthy business.
A typical case is most companies are suffering from the fact that the product data contained in the financial system may differ from product data residing in their marketing and eCommerce system. It’s manageable obviously by using tools, however it’s not the main reason to cause conflict
To be fair, Baidu search engine business is being run in a very different internet environment when we try comparing with Google and Bing etc global search engine, because information management is more strict under China Internet information legal policy. It’s not fair if you claim Baidu business model or product strategy has died. On the other hand, Baidu should be given a credit it can survive and be the top 1 of generic information search engine in China,when the search engine market competition is very very fierce. (Taobao/Tmall, OTA, Wechat social search engine etc). And Google extremely persists in its business model and product strategy, so it lost China domestic market in terms of search engine.