These two scenarios you might come across often in life. One is you might not believe a brand lipstick on a cross border eCommerce website is much lower than other websites, you spend lots of time to research but find the word of mouth is fantastic. So you check it out immediately.
The other scenario is a pair of sport shoes is priced at US$3999, which is ridiculous. However you find out that the pricing in the second hand market is much higher, which is US$5999. So you immediately check it out as well. What is blasting the magic to control the customers? That is the product price.
It’s not surprising that more than 70% of sellers in Amazon are using Fulfilled by Amazon or FBA in the latest 2021 report. I believe other sales channels might be less than this percentage, but those sellers more or less use FBA to fulfill orders from other channels as well. Being said that, FBA is coming along with some cons on brandings, customer experience, and hidden costs. In a way, FBM by using 3L, such as Easyship, Shippo, is a must-equipped option.
Selling on the majority of retail marketplaces requires the brands to add unique barcodes to the products unless your products are under special categories. What’s more, running your webshop integrated with Google shopping might be rejected due to invalid barcode information. Barcode is the universal identity of your product selling globally, so it’s necessary to understand the rules before launching your webshop and retail store.
In this article, I’m going to talk about 3 things of digital world can facilitate better pricing strategy implementation. So from your coming digital marketing campaign, it can help you deploy in a different way.
Pricing strategy is a business use variety pricing combination to sell more products and services, for the purpose to maximise the profitability. That’s it. And the pricing combination is setting up and working by using this algorithm.
Funding is a fundamental skill and mindset for business owners and marketers, and basically it is indispensable for a business in any stage or any marketing strategies, particularly for startups and GTM (go-to-market). In the old school generation, borrowing money from banks or loan corporations might be the only popular options.
However, banks and loans are a sort of debt which at the end is not the best option for the business risk management. Nowadays, financing and fundraising, such as seed funding, private investment, angel investment, etc must be the more advanced and scientific formats to raise the fund and reduce the risk, to launch a new business and product. Crowdfunding must be one of those. In this area, Kickstarter and Indiegogo should be two primary options for a business.
Tiktok announces a global partnership with a Canadian eCommerce platform – Shopify. TikTok says the new TikTok channel for Shopify merchants is available from Oct.27th 2020 in the U.S. It will roll out to other markets next year, including elsewhere in North America, Europe, and Southeast Asia.
On-spotlight short-form video app TikTok is also becoming a social commerce marketplace for buying stuff and providing more shoppable content formats to merchants and influencers. Meanwhile, this deal also makes it easier for Shopify’s over 1 million merchants to reach TikTok’s millennial & Gen Z and drive sales