Smart Finance

Web3 Digital Asset Value Implications for Marketing Strategies

Web3 is not only a digital transformation of the infrastructure and deployment, but also it’s significant to realize Web3 basically is a financial strategy revolution. This revolution can directly transform a company’s intangible asset to be valued at an absolutely different view of point.

In this article, I would walk through what the Web3 digital asset is actually. And as a marketer how to leverage Web3 for bettering the financial performance result.

Cash Conversion Cycle – Play Around Account Receivable & Account Payable for Marketing Strategies

Cash flow is the king and any business pays most attention to the ratio between cash out-flow and cash in-flow, to maintain investors’ confidences and company profitability.

There are quite a lot of components affecting the cash conversion cycle, such as cash and cash equivalent, account receivables, inventory, capital expenditure, P&L, cost of debts and debts, etc. For marketers, account receivable and account payable must be one of the components we are able to leverage to design marketing strategies and implement for diverse business goals.

Valuation Multiples – P/E, P/B, EV/EBITDA Ratio Hints for Marketers

Valuation multiples are financial measurement tools that evaluate one financial metric as a ratio of another, in order to make different companies more comparable. As a marketer, not only is it necessary to understand your company, but also learning from peers or competitors with better valuation is a way to refer and grab inspirational ideas. This article briefly goes through 3 main valuation multiples which investors pay more attention to, and marketers should be aware of the value.

Profitability Ratio – Gross Margin, EBITDA Margin, Net Margin Hints for Marketers and Investors

Profitability ratios measure a company’s profitability stemming from financial statements. One of the main sources must be the income statement. It’s because of all the company’s main forms of income and expense. 

There are countless ways to slice and dice income statements. Nevertheless, there are three main margin ratios that come up most frequently in the analysis from both investors and marketers. These ratios are the gross margin, EBITDA margin, and net margin.

Liquidity Ratio – Quick Ratio, Interest Coverage, Debt / Equity Implication for Investors and Marketers

Liquidity ratio reflects a company’s resilience capability when facing economic and market vulnerability and volatility. As an investor, companies with great liquidity capability definitely are the better options in the investment portfolio. Meanwhile, marketers have responsibility to adjust budget and strategies along wit business iquidity ratio upsizing or downsizing. Moreover, be sure to constantly communicate with the market and build brand credibility and trustworthy always-on.

In this article, there are 3 aspects to look into and justify whether a company is in a healthy liquidity ratio status, which includes quick ratio, interest coverage and debt to equity.

ROA, ROE, ROC – Hints for Investors and Marketers from Financial Ratio Analysis

On the whole, measuring returns in business is critical and ROA, ROE, ROC ratios is a super useful way to monitor whether a company is putting money entrusted to it to good use. Moreover, these three metrics can provide investors and marketers a picture of the company’s potential investment evaluation, although it needs to be cautious to look into.

In this article, I will go through ROA, ROE, ROC financial analysis ratios and share tips to look into them to gain insightful opportunities for investors and marketers, and also avoid data traps.

CAPEX vs OPEX – Apply to Measure Branding and Performance Marketing Outcome

Branding is the future of a business, and branding dilutes the impact of product pricing from customer purchase decisions. So branding is significantly vital like this and that. Personally it’s a kind of common sense, and most people realize that even though they are not professional marketers and business holders. So this article might give you some hints on how to quantify the outcome of branding from a finance and marketing perspective. Next time, it can be a great discussion to reply to your line managers or clients when they question why there was no outcome from the branding investment.

Private Equity Investment: eCommerce Business Valuation Using NPV and IRR

China’s general trade business and companies might be in a way impacted by the cancellation of GSP treatment, or called the Generalized System of Preference treatment. Although it also depends on what product category of export business, tariff percentage implies the enforcement of reduced profitability or increasing the prices. Pros and cons always come together. The momentum of growth on D2C cross-border eCommerce, on the other hand, is rising. The question is how to evaluate the cross-border eCommerce business potential if you spot this is indeed an investment and monetization opportunity.

Stock Valuation Using Comparable Company Analysis(CCA), Finviz, FMP

Investment is an eternal topic and discussion, particularly in an inflationary economic environment for the purpose to keep your money’s value. It’s no double that the stock market is one of the best options. Stocks offer investors the greatest potential for short-term trading, or growth over the long haul. But stock prices move down as well as up, the question is how to be a real investor instead of speculation

Non-US Citizen Invest in US Stock Market? SoFi Invest Brokerage, A Smart Finance App

US Dow Jones stock market capitalization ability is super strong, which is a kind of a no-brainer if you show off this finding and tell this fact to investors. No matter if you are a big investor, or a small player to resist money devaluation. The US stock market must be one of your options in the investment portfolios.

Having said that, except for the stock investment strategy, as creating a stock account through a smart finance app is not that easy for non-us citizen, so the first question or discussion focus as a non-US citizen is supposed to be how to invest in the US stock market and which smart finance format can offer you the best efficient frontier in terms of cost and returns, rather than only choosing the traditional brokerage agents.

This article is not sponsored by SoFi or its related parties, and I just like to share my view on how to create a SoFi Invest account for any non-us citizen investors, along with why SoFi and the core feature review. By the end of this piece, you can learn the tips to create the account, deposit the money, and start investing the portfolios in the US stock market investment.

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