The business model is a combination of internal mechanisms. They are such as the type and usage of business resources that supporting business functions, processes. Also, it’s the extension of the company’s structure, such as channels and affiliated parties. The integration, causality of both mechanisms comprehensively can create a very powerful effect on customers and competitors in the market.
I often hear people like to say their strategy in the Asia Pacific market. It is to sell products or services to those at the right time, the right moment, and the right place. And also it emphasizes the different positioning among competitors on the market. However, when I look into the execution of strategic plans, most of them from my view is not practical and applicable. it’s because of what resources they really have or not in their hands. Also, it’s also market insight (competitors, customer habit/culture, etc) are totally ignored in many cases.
I would say the strategy is a part of and a kind of reflecting the shape of the business model. it can support strategy implemented smoothly and successfully, and consequently help acquire and retain customers. Also, it differentiates from competitors on the market as well in a sustainable way.
And most importantly, the landscape in the Asia Pacific is very different and more complex. I’m not saying global-level business model approaches can’t be rolled out to the local level. After all, there are some in common. However rolling out a business can adapt to a local market like Japan, China, Korea, Thailand, etc by adjusting the practices is a key to succeed in Asian markets.
Is it very abstract and complex, right? No worries. I’ll list out 30 successful business model patterns out of 5 fundamental types of business models worldwide. They are along with showing cases of Asian Pacific companies vs global ones of course.
Network & Platform Model
Uber, Google search engine, Facebook, Wechat, Amazon, Baidu, etc unlimited Internet companies that we are very familiar with are running a network and platform, business model. But what network & platform business model. The below picture can precisely and simply show you:
Same-side chain effect
Facebook, Wechat, Linkedin, Douyin, Line, Twitter
Cross-side chain effect
Uber, Google, Baidu, Bing, Yandex, Nave & Yahoo Japan
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