September 21, 2021

Content Marketing

Why Beer looks so tasty? Endorphins and Dopamine Matter – Kirin Beer Commercial Cases – Beer Video Production

There’s no doubt that video is one of the highest-converting types of content you can use today to market pretty much anything, and I believe it isn’t to be changed, in particular, low funnel and mid-funnel channels are requiring more engaging content to maintain or even perform better the cost per acquisitions and gross margin, when confronting fierce competition.

Storytelling styles and tactics do vary country by country. In it, Japanese brand commercials impress us of course by their unique storytelling skills, such as extraordinary performing expressions, and quick video commercial pieces that can connect each other to become a full story.

What’s more, Japanese video commercials well leverage human neurochemicals to tickle the right neurochemicals at the right time is a way to increase engagement and brand recall.

In this article, I would take Kirin Beer Japan commercials for example to elaborate on what’s Endorphins and Dopamine and how they create the video scripts and storylines using these factors tickling the right neurochemicals. By the end of the piece, you can learn how to start to write a video script, leveraging these psychology trigger elements.

Shopify eCommerce SEO – 5 Unique Site Technical Optimization Tasks

Clients who use Shopify CMS have been rising significantly in the past 3 years, and what’s more, we are seeing the momentum is going up. In Shopify’s contribution margin table, paid, automation, display, and so on paid advertising’s contribution is a big role, however, return on investment might be a challenge and sellers are always discussing how to optimize better. On the other hand, Shopify eCommerce SEO is a key player in contributing to sales with a high proportion and ROI, however, Shopify SEO technical work is getting a little bit tricky.

In this article, I will share 5 things we must start to do in terms of eCommerce SEO technical, which experiences are summarised by serving clients and operating in-house business teams. By the end of this piece, you are able to understand the reasons, learn the techniques, and find useful tools to use in the process.

3 Ways to Scale up SaaS SEO, Which Are Commercially Different With eCommerce SEO

SEO is not a strange term for most entrepreneurs and online marketers. Basically, it is a high ROI approach to capture customer search demand that can be converted into traffic and sales from different types of search engines. Normally you would find out that SEO can take up at least 20% or 30% of contribution margin in a financial table, or even more percentages along with your business being developed.

Having said that SEO strategies can differ hugely depending on the business model and products you are selling. For example, being different from eCommerce SEO, SaaS SEO instinctively can not leverage thousands of product pages, which can be playing a role into part of content strategy, because usually SaaS is selling one product or software, and running a subscription model to monetize the service and related asset.

So in this article, I would share some points of view on how to scale up SaaS SEO that is born without thousands of product page advantages. By the end, you can learn the common and difference between eCommerce SEO and SaaS SEO, and master some methodologies to apply to your SaaS business.

Increase Shopify Conversion Rate by Optimising Product Pages Elements

Probably the product page of a Shopify store is the most important element to affect the conversion rate. If they are not ready, or even don’t work properly, you might be wasting advertising dollars and marketing effort, because anyone comes to your store and bounces out at the end due to a low-performance product page. You can’t put water in broken glass — it will never fill up. The same principle applies to traffic on your site; if your product pages are broken you will never get sales. 

I am not going to talk about how to find, design, and develop the best product, although indeed a good product is a king, and developing a product hugely needed by target customers is the easier way out. I’ll release the other article regarding how to research, design, and source of the product. 

In this article, I’d like to share my learnings on how to convert as many customers as possible from traffic, when your competitors are increasing like your business is shifting from a blue sea to a red sea, which is a very common business cycle. Even you have a golden hot selling product at the moment, my experience tells me at the end you need to find a way out to convert customers rather than only relying on products.

Optimise your Google Shopping Product Feed to Increase Google Organic Traffic and Sales

There are 300 millions Americans using the Internet to search information in the USA, so you can imagine how big the audience pool is globally if 22% of people start on Google. Also, we realize that many of the searches on Google had shopping intent, such as looking for product comparison, product review, youtube video introduction, etc. Particularly with Google lower cost for merchants, which facilitate merchants to do more discount offers, it has been a common realization that Google Shopping listings turn prospects into buyers faster than Amazon listings.

So we will have a collection regarding Google Shopping for eCommerce Business Success and in this article. Because SEO performance is playing an important role in bettering the overall ROI, I’ll start with walking you through how to optimise your Google Shopping product feed to increase organic traffic and sales.

5 Tips to Measure Influencer Marketing Result

Have you ever come across this scenario? When you finish a social campaign project with some influencers, they released Facebook posts, Instagram Stories and Youtube videos. As a result, they reported you the campaign drives 500K view, 50K like and 500 comments. For them, it seems like a very exciting news and successful result. If you had worked with an agency, they might even say it was pretty good, but the brand needs to keep investing to drive awareness. However, such abstract result is not enough for you to report the success on business or even digital marketing perspective.