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Latest Articles & Videos

Optimise your Google Shopping Product Feed to Increase Google Organic Traffic and Sales

There are 300 millions Americans using the Internet to search information in the USA, so you can imagine how big the audience pool is globally if 22% of people start on Google. Also, we realize that many of the searches on Google had shopping intent, such as looking for product comparison, product review, youtube video introduction, etc. Particularly with Google lower cost for merchants, which facilitate merchants to do more discount offers, it has been a common realization that Google Shopping listings turn prospects into buyers faster than Amazon listings.

So we will have a collection regarding Google Shopping for eCommerce Business Success and in this article. Because SEO performance is playing an important role in bettering the overall ROI, I’ll start with walking you through how to optimise your Google Shopping product feed to increase organic traffic and sales.

5 Tips to Measure Influencer Marketing Result

Have you ever come across this scenario? When you finish a social campaign project with some influencers, they released Facebook posts, Instagram Stories and Youtube videos. As a result, they reported you the campaign drives 500K view, 50K like and 500 comments. For them, it seems like a very exciting news and successful result. If you had worked with an agency, they might even say it was pretty good, but the brand needs to keep investing to drive awareness. However, such abstract result is not enough for you to report the success on business or even digital marketing perspective.