What Is the Implication of TikTok and Shopify Partnership
Tiktok announces a global partnership with a Canadian eCommerce platform – Shopify. TikTok says the new TikTok channel for Shopify merchants is available from Oct.27th 2020 in the U.S. It will roll out to other markets next year, including elsewhere in North America, Europe, and Southeast Asia.
On-spotlight short-form video app TikTok is also becoming a social commerce marketplace for buying stuff and providing more shoppable content formats to merchants and influencers. Meanwhile, this deal also makes it easier for Shopify’s over 1 million merchants to reach TikTok’s millennial & Gen Z and drive sales
6 Steps to Become A Skilled Vlog Professional
In this article, I’m going to share with you 6 steps to become a skilled vlog professional. You can learn how to make a video, and release your story or branded information for marketing purpose online easily.
Zozosuit and App Product Failure Reasons
In this article, I’m going to summarise points and share with you some reasons about Zozosuit App failure from a perspective of digital and business.
Asia Pacific Search Engine Landscape
In this article, I am going to briefly talk about search engine landscape in Asia Pacific. As we know, Google is the largest search engine worldwide and basically almost all of us use Google to look for information everyday.
Baidu China Is Not A Search Engine Anymore
To be fair, Baidu search engine business is being run in a very different internet environment when we try comparing with Google and Bing etc global search engine, because information management is more strict under China Internet information legal policy. It’s not fair if you claim Baidu business model or product strategy has died. On the other hand, Baidu should be given a credit it can survive and be the top 1 of generic information search engine in China,when the search engine market competition is very very fierce. (Taobao/Tmall, OTA, Wechat social search engine etc). And Google extremely persists in its business model and product strategy, so it lost China domestic market in terms of search engine.
What Is Business Model In Asia Pacific Markets
Business model is a combination of internal mechanisms (such as the type and usage of business resources that supporting business functions, processes) and extension of the company’s structure (such as channels and affiliated parties). The integration, causality of both mechanisms comprehensively can create very powerful effect on customers and competitors on the market.
Not Only Have Ambush Marketing for 四两拨千斤
I believe IOC does have the new rules against ambush marketing every 4 years and it must be stricter and stricter to protect the real investor benefit (Olympic sponsor), it’s fair and inevitable. However, I also believe one Chinese saying “你有张良计，我有过墙梯”, which means ambush marketing must also have 3.0, 4.0, 5.0 etc to survive, because of 2 key reasons in my opinion.
10 Not to be Missed Sharing Platforms
I think this is the original shape of sharing economy, so I always say “a brilliant business idea comes from somewhere tiny details we take it for granted everyday”. Sharing, fully utilise your owned things value but also can expand additional value from others.
From Facebook, that is a kind of personal life and information sharing social network, till now, there’re many sharing platforms on the market. Here I share you 10 sharing platforms, particularly to entrepreneur, sales director, product director, marketing director, hopefully it can inspire your next new idea and business.
Pokemon Goal
Recently, I keep being asked when Pokemon Go will come to China, that I am also wondering, because Chinese people, particularly the 80’s generation like me, who are influenced deeply by Pokemon manga, movie & game etc and also are the mature digitalized generation, do can’t help screaming “I want to play!!”