STRATEGY


2024-08-24

Private Equity Investment: eCommerce Valuation - NPV and IRR

Walk you through how to evaluate a private equity investment opportunity in the cross-border eCommerce space by using NPV and IRR.

2024-08-23

Lingble Review: Tips to Select Cross Border eCommerce Solution

From this Lingble review, you can learn what Lingble is, its pros & cons, what you need to consider when choosing a cross border technology

2024-08-23

SaaS eCommerce Value Calculator: Sector, Client and Product

Walk through what ingredients are needed to create a SaaS eCommerce value proposition calculator, and how to build and eye out opportunities.

2024-08-22

Shopify vs Global-e vs Lingble, the Fact is Head vs Longtail Market

Head market and longtail market mindset is vital for cross-border eCommerce. It helps you learn the value of Shopify, Lingble, and Global-e

2024-08-22

Zhihu Marketing Guide for China SEO, Branding, PR Campaign

Leverage Zhihu marketing to do SEO, engage with target audiences in China, particularly for businesses without legal entity and ICP

2024-04-21

eCommerce SEO Guide - Keyword Grouping, Research, Mapping

Share a keyword grouping, research, mapping pipeline to generate a list of valuable eCommerce SEO keywords for driving traffic and sales

2024-04-21

2023 Xiaohongshu, Redbook eCommerce Seller & Marketing Guide

You can learn the core aspects of Xiaohongshu, such as how to create the business and individual account, fee structure, resources, and more.

2024-04-21

Google Shopping - 0% Commission Fee of Buy on Google Program

Listing more products to sell on Google Shopping. Sellers can’t miss this opportunity to eat Google lunch for free and grow sales.

2024-04-20

Why Retail Media Becomes Vital and 4 Tips & Tricks to Leverage

Why retail media is becoming so important? By the end of the article, you can learn how to restrategize your e-commerce marketing.

2024-04-20

SaaS SEO: 3 Ways to Roll that Are Different with eCommerce SEO

Methods to scale up SaaS SEO performance improvement, although it's born without thousands of product page advantages like eCommerce SEO

2024-04-20

Lazada Marketing & Lazada Seller 101: 10 To Do, 1 Thing Not

Lazada marketing strategy and Lazada seller promotion are essential to reach customers and boost sales. Learn 10 things to do and 1 thing not

2024-04-20

Amazon Japan vs Rakuten - Which Is Better for Foreign Sellers?

You can learn the difference between Rakuten and Amazon Japan, select one to start in Japan, which is better as a new seller there.

2024-04-20

7 Variable Costs Are Impacting Your Online Store Profit Margin

For avoiding selling well but being losing money, sellers must understand the profit margin and the max variable cost of an SKU.

2024-04-20

Kickstarter vs Indiegogo - Crowdfunding Secrets to Product Marketing

Walk you through Kickstarter and Indiegogo, and give you some tips to formulate the strategy, and plan the execution approaches.

2024-04-19

Shopify Conversion Rate - Increase by Optimising PDP Elements

This article talks how to increase the value for money that reflects on product pages, for the purpose to increase Shopify conversion rate.