Private Equity Investment: eCommerce Business Valuation Using NPV and IRR
China’s general trade business and companies might be in a way impacted by the cancellation of GSP treatment, or called the Generalized System of Preference treatment. Although it also depends on what product category of export business, tariff percentage implies the enforcement of reduced profitability or increasing the prices. Pros and cons always come together. The momentum of growth on D2C cross-border eCommerce, on the other hand, is rising. The question is how to evaluate the cross-border eCommerce business potential if you spot this is indeed an investment and monetization opportunity.
SaaS eCommerce Value Calculator – Potential Sector, Client, and Product Value Proposition
Profit and loss calculator module is not a strange term to eCommerce brands and sellers. Basically the essence of commerce is to sell and earn profit. And the purpose of branding in a way is to dilute or decrease the importance of pricing in the eCommerce space. Then, the calculator module is not the IP of B2C. To B2B companies like SaaS eCommerce, a value proposition calculator is a critical component before things move forward. Without it, it is just like a car hasn’t an engine.
Lingble Review: Tips to Select an Appropriate Cross-Border eCommerce Webstore Solution
Shopify helps remove the complexity of online selling and ecommerce and empowers brands and independent merchants to sell to consumers around the world. But its capability has certain limits, and it made an exclusive partnership with Global-e, which is a listed company providing cross border eCommerce solutions. In this space, there are many options on the market. Lingble is one of choices.
Shopify vs Global-e vs Lingble? The Fact is Cross-border eCommerce Head Market vs Longtail Market
Cross-border e-commerce is a secular growth industry that is forecasted to grow at a 27% CAGR until at least 2026. Global consumers across the borders spent more online shopping in 2021 versus the prior two-year trend. It is expected that up to 30% of this additional online spend will continue into the next few years. Not less of brands and merchants start webstore business using Shopify. When they do well in one or two head markets, they are rolling out to more cross-border markets and capturing more demand globally.
The question is if you should continue with Shopify, or strategically start with Global-e, flow commerce or Lingble. Instead, the right question essentially should be which are your head and longtail markets. This article tells you why.
Zhihu Marketing Guide for Western Company’s SEO and Branding in China
Questions and answers are people’s daily regular things, and Chinese often go to one platform called Zhihu for finding answers. For brands, whatever business you are doing, customer review, brand review, word of mouth is always the thing that matters for your organic growth and branding. Zhihu is one of few platforms still open to the western world, at least foreigners can sign up using their mobile phone number. This article might be your cup of tea if you like to leverage Zhihu marketing when your legal entity and ICP is not ready in China
Xiaohongshu or Redbook eCommerce Seller and Marketing 101 Guideline in 2025
Xiaohongshu, or also known as Little RedBook, is the Chinese equivalent of Search plus Instagram. Recently Xiaohongshu decided to sunset the Taobao and Youzan outbound link setting. This was the feature for sellers to direct traffic to their Taobao and eCommerce website. With over 300 million users on Xiaohongshu, it is one of the fastest-growing advanced social commerce apps on the market. It is a must-have platform if you are running an eCommerce business for selling products to domestic and cross-border Chinese consumers.
eCommerce SEO Guide 2025 – Keyword Research, Keyword Grouping, and Keyword Mapping
Keywords are one of the most important backbones of any eCommerce SEO strategy. In a way, without any keywords on hand, eCommerce SEM can start relying on product-driven ads and adding on negative keywords to exclude low relevance keywords wasting dollars, however eCommerce SEO content and partnership strategy has no choice, which must need a comprehensive keyword list before start.
Google Shopping – 0% Commission Fee for Buy on Google Merchants, Lunch for Free!
With Covid-19 pandemic, and more Amazon fees and policy limitations that SMEs are confronting, Google is leveraging this opportunity to appeal sellers listing more products to sell on Google Shopping. So sellers can’t miss this opportunity to eat Google lunch for free and grow sales on Google Shopping.Google is the world’s dominant search engine, but almost half of Americans start looking for things to buy on Amazon, while only 22% start on Google, according to a survey last year from research firm CivicScience.
SaaS SEO – 3 Ways to Scale up that Are Commercially Different With eCommerce SEO
SEO is not a strange term for most entrepreneurs and online marketers. Basically, it is a high ROI approach to capture customer search demand that can be converted into traffic and sales from different types of search engines. Normally you would find out that SEO can take up at least 20% or 30% of contribution margin in a financial table, or even more percentages along with your business being developed.
Having said that SEO strategies can differ hugely depending on the business model and products you are selling. For example, being different from eCommerce SEO, SaaS SEO instinctively can not leverage thousands of product pages, which can be playing a role into part of content strategy, because usually SaaS is selling one product or software, and running a subscription model to monetize the service and related asset.
So in this article, I would share some points of view on how to scale up SaaS SEO that is born without thousands of product page advantages. By the end, you can learn the common and difference between eCommerce SEO and SaaS SEO, and master some methodologies to apply to your SaaS business.
Crowdfunding Kickstarter vs Indiegogo – Key Secrets of GTM Product Marketing to Succeed
Funding is a fundamental skill and mindset for business owners and marketers, and basically it is indispensable for a business in any stage or any marketing strategies, particularly for startups and GTM (go-to-market). In the old school generation, borrowing money from banks or loan corporations might be the only popular options.
However, banks and loans are a sort of debt which at the end is not the best option for the business risk management. Nowadays, financing and fundraising, such as seed funding, private investment, angel investment, etc must be the more advanced and scientific formats to raise the fund and reduce the risk, to launch a new business and product. Crowdfunding must be one of those. In this area, Kickstarter and Indiegogo should be two primary options for a business.
Rakuten Ichiba vs Amazon Japan, Which Is Better for Non-Japan Citizen Sellers?
Japan’s business-to-consumer e-commerce market is worth $150.1 billion having increased at a single-digit rate since 2015. The e-commerce market is expected to follow a similar growth trajectory to 2021, expanding at a compound annual growth rate of 6.2 percent. As the third-largest online retail and eCommerce market worldwide that is behind China and the US, particularly when RCEP has launched and Japan is one of the members there, many sellers expect more possibilities from Japan and look for business opportunities to grow the business.
Amazon and Rakuten Japan must be two primary channels on the spotlight that sellers are discussing, in particular, which one is better to start. So in this article, I would talk about my review between Rakuten and Amazon Japan from several points of view, such as market share, fee structure, etc. By the end of this piece, you can learn the difference between two platforms and select one to start selling in Japan, which is better as a new seller there.
Selling Well But Be Losing Money? 7 Variable Costs Are Impacting Your Online Store Profit Margin
Most of the online sellers ignore what variable costs would take place per transaction, and underestimate the impact of variable cost change in the profit margin, particularly as the variable cost increases with the sales going up.
So for the purpose to avoid selling more but be losing more. I’m going to talk about 7 types of online store selling variable cost that can impact the profit margin per transaction.
Lazada Marketing & Lazada Seller Promotion 101: 10 Things To Do & 1 Thing Not To Do
Opening a store on Lazada to drive sales is a great option for companies that look to expand into Southeast Asian markets.
One of the benefits of selling cross-border on Lazada is that you instantly reach six countries (Singapore, Philippines, Indonesia, Vietnam, Malaysia, Thailand), with a total population in the hundreds of millions. The benefit can be either of your water testing approaches to see the sale performance from your product category, or you can strategically enter the markets and reach target customers with no upfront fees and lower transaction fees.
Except for your product and supply chain strategy, Lazada seller promotion and marketing strategy is essential to reach customers and drive sales. Thus, based on my client-serving and business experiences, I’ll share with you 1 thing not to do and 7 things to do in Lazada seller promotion.
Why Retail Media Becomes So Important and How to Start?
Covid-19 post-pandemic significantly accelerated the growth of eCommerce in the US this year, with online sales reaching a level not previously expected until 2025. In our Q3 US, US eCommerce sales jump 37% YoY in Q3 2020. In this article, I’ll talk about why retail media is becoming so important. By the end of the article, you can learn how to restrategize your e-commerce marketing, and deploy the next point of growth.
ChannelAdvisor – How to Centralise Managing Order Fulfillment, Inventory & Product Data for Multichannels
It might be okay if you manually list and change the product data, which includes the product, inventory, and shipment information on a single channel when you just started selling a few items online. However, your enjoyable days must go away along with your transaction volume going up on multiple online channels because if you are still handling by manual, you will get frustrated in the massive error of inconsistent product information across channels, heavily time-consuming to handle inventory in stock, or out of stock, and logistic for customer order delivery, order refund.
Also, manually managing those data connections is both cumbersome to maintain and dangerously prone to error, because requirements vary from each ad network or a retail marketplace, a web store destination. Once the data feed gets an error or very slow to respond, refresh and update on the destination, you could miss out on a huge chunk of sales and revenue.
Thus, if you want your products to stand out on Amazon, Lazada, Rakuten, Google Shopping, Facebook, ShareASale affiliate network, and others, you’re going to need high quality customized product listing data, inventory data, and order fulfillment data feeds in an automatic format across channels. Today’s most successful sellers maintain a well-oiled machine of feed syndication and data harmonization — with strong pipes and paths that always send the correct data to each and every destination.
Meta Ads API – Break Through Platform Ceiling and Implement Practical Dynamic Content and Targeting Ads Strategies
Thoughtful campaign plan, campaign deployment and granular optimisation are not easy jobs, particularly if your team relies more on manual work. In a way, it’s not possible to react in real time based on the market changes, or competitor update. Basically targeting and content optimization ceiling exist only using features given on the platform. Brands and marketers can work with some 3rd party SaaS to automate the optimization process.
However it’s not the only way and it has a way that can give you more space to customize and lower the cost. It’s using Meta Ads API integrated with your Python script.
7 Secrets to Amazon Marketing Plus Niche Product-driven Strategy
Only relying on product-driven with good quality products listing your on the site is enough? As it’s not an easy job to find the right niche products, so with more competition, and being proactive and up-to-date with Amazon’s ever-evolving trends and requirements, you must also take steps to ensure your products and brand stay one step ahead of the competition.
Shopify Conversion Rate – Increase by Optimising Product Pages Elements
Probably the product page of a Shopify store is the most important element to affect the conversion rate. If they are not ready, or even don’t work properly, you might be wasting advertising dollars and marketing effort, because anyone comes to your store and bounces out at the end due to a low-performance product page. You can’t put water in broken glass — it will never fill up. The same principle applies to traffic on your site; if your product pages are broken you will never get sales.
I am not going to talk about how to find, design, and develop the best product, although indeed a good product is a king, and developing a product hugely needed by target customers is the easier way out. I’ll release the other article regarding how to research, design, and source of the product.
In this article, I’d like to share my learnings on how to convert as many customers as possible from traffic, when your competitors are increasing like your business is shifting from a blue sea to a red sea, which is a very common business cycle. Even you have a golden hot selling product at the moment, my experience tells me at the end you need to find a way out to convert customers rather than only relying on products.
eCommerce One to One Marketing Strategies for 6 Customer Segmentation
Paying ads dollars to acquire a prospect and convert into a single purchase is not the end of the customer lifetime value, because profit is not generated from a single purchase, but purchases made over a lifespan with your brand.
By the end of this article, you can learn some tips of turning subscribers and abandon-cart prospects into actual customers, which decreases the overall CAC at the end, meanwhile increasing CLV by leveraging loyalty programs, cross-selling, up-selling.
OEM, Private Label, White Label, or Dropshipping – Tips for Product Sourcing for the eCommerce Store
Product and landed cost is an essential component of eCommerce sellers’ profit and loss statement. This cost number basically is related to the product merchandising model, and shipping approach. If you are desperate for keeping a competitive pricing, and having more space to operate your brand in the target markets, it’s time to upgrade or optimise your business’s product sourcing strategy.