Consumer Electronics: eCommerce Marketing 101 and Tips for New Sellers
When the consumer electronics industry evolves, the CE eCommerce marketing evolves alongside it as well. The most groundbreaking technologies in the world are arriving every day in this CE sector electronics, it really challenges brands and sellers if you miss out something important out there. The coronavirus pandemic that has devastated the world for years seems to continue. eCommerce absolutely is benefiting from this virus.
Cross Border eCommerce Marketing China: Checklist You Need to Know Before Start
Cross border eCommerce China, or CBEC transactions, reached RMB 9.1 trillion in 2018 with over 100 million users. According to the research institution, it reported that the market‘s transaction volume reached RMB 9.9 trillion in 2019, with a compound annual growth rate of 27%. It is projected to reach RMB 26.8 trillion in 2025, with a compound annual growth rate of 18.1%. The question is how sellers can capture this opportunity?
Shopify vs Salesforce Commece Cloud – Which One Is Better for Global eCommerce Business
Nearly half a million shipping containers are stuck off the coast of Southern California, Brands and sellers who target USA markets recently might be suffering from inventory replenishment. However, eCommerce is still hot and the momentum seems continuing up and skyrocketing with more countries’ current devaluation like Yen etc. So the question is which eCommerce platform solution you should select. The debate between Salesforce Commerce Cloud and Shopify Plus usually gets a lot of attention
GMass – Personalize & Automate Email Outreach and Communication Using Gmail, GMass, Google Sheets
Trying to imagine you have scraped plenty of business email addresses by using Python, that is from potential influencers and partners who might collaborate with your business and help build the brand and increase the sales. It can be super busy and overwhelming work if you try to outreach one by one and personalize the business email communication via email. Even though you can pay for an email software or outsource to a 3rd party service provider, the cost is a matter as well.
In this article, I’ll introduce an extension called GMass, which you can use with Gmail and Google Sheets that can integrate with your Python scraper scripts, so that you can consolidate all email addresses in Google sheet and personalize the messages by using columns before sending out, and track the responsive performance, then implement automatic follow-up. By the end of this one, you can master how to just click one button and send out numbers of personalized emails.
Cross Border eCommerce Barcode 101 – Is Barcode Mandatory?
Selling on the majority of retail marketplaces requires the brands to add unique barcodes to the products unless your products are under special categories. What’s more, running your webshop integrated with Google shopping might be rejected due to invalid barcode information. Barcode is the universal identity of your product selling globally, so it’s necessary to understand the rules before launching your webshop and retail store.
Wechat Lead Generation and Inbound Marketing in China Market – Traffic, CRM, Online Community Tactics
Wechat is a must if you are doing business in China. This is certainly a start, but for B2B businesses seeking to create leads, reaching out directly to followers might be not enough. In the lead generation and nurturing funnel, it’s critical that how to automate the process, meanwhile the customer service and sales people can better identify the needs to communicate and close the deals efficiently.
CBD Payment Processor & Payment Approaches – Best Ways to Receive CBD Money Seamlessly
It is clear that the CBD industry has been booming. What’s more, companies who want to sell either ingestible CBD or topical CBD online, have to search for payment processors like Square. With the fast-growing amount of CBD merchants that are flooding the market, they may need alternatives that aren’t restricted. Also, with the CBD demand increasing, merchants needs more checkout approach and ideas to avoid affecting customer checkout experiences.
Google Shopping Ads Campaign: Sales & Revenue Optimization Strategies
In the previous chapter regarding Google Shopping for eCommerce success, we discussed how to optimise your Google Shopping product listing and boost organic traffic and sales. SEO is critical to sustain a business growth and increase ROI, however today agile marketing is essential to make your business succeed, particularly if you’re running an online store and confronting a fierce competition landscape.
Thus, in this article regarding Google Shopping for eCommerce success, I’ll take a month optimisation roadmap case as an example, and walk you through how to run Google Shopping ads, optimise the campaign in order to increase sales and revenue, in particular for the purpose to achieve a good profit margin.
You won’t learn about smart shopping campaigns in this piece, because it’s almost letting you adjust budget and bidding and resting of work are done by Google AI from my point of view, which you can’t really understand your business performance through Google smart shopping campaign. On the other hand, by the end of this article, you can learn macro and granular strategic Google Shopping ads optimization, and when each approach is suggested to use when setting up a real shopping ads campaign.
Global SEO Strategies and Executions for eCommerce Websites
If you are rolling out your existing product value propositions and marketing strategies to a new market, please wait for a second, otherwise, your web store might be losing the current advantage of Google SEO.
Baidu SEO versus Google SEO in eCommerce Marketing: Things Brand eCommerce Webstore Must Know
SEO channel to eCommerce webstore performance is playing a key contribution role, where it can take up 10 – 15% of revenue contribution regardless of sales from marketplaces. In the global view, Google is more willing to share free resources because not only is it competing with Amazon, but also it fights for more high quality content and products to please their audience. After all, the content is one of the most important product value propositions in Google. However, trends and momentum are going more toward the China market due to Covide-19, particularly in cross-border eCommerce. So is Baidu SEO for eCommerce similar with Google?
Facebook Advertising Campaign – Sales vs Clicks Driven Campaign Objective Strategy
In this article, I’m going to share with you my advice on conversion versus click driven campaign in facebook advertising. You’ll learn which one is more proper for your business and how to deploy and drive sales right away.
A Guide To Boost Sales Through Google Marketing Platform
In this article, I’ll focus to talk about a guide to boost sales through Google marketing platform. No matter you are running an online retail store, selling B2B solutions, or operating a restaurant offline, I think you can learn from my guide to leverage Google marketing platform resources to analyse sale performance, optimise the performance and implement integrated strategies to boost sales at the end.
Facebook Ads: How to Optimise Dynamic Product Ads for Sales & Revenue
Running an online store and selling your favourite products are easy, however owning a or some of hot selling SKU items are damn difficult. Once you find it, you definitely roll it out to omni channels and generate sales and profit as much as possible and as soon as possible.
Apart from business partnership and product marketing strategy, we should be trying to optimise the media cost and maximize the outcome from each channel. When talking about social commerce for eCommerce success, the first thing first must be facebook thanks to its lower cost per click, and making things easier to kick start, no matter if you are a brand, reseller, or dropshipper.
Thus in this piece, I’ll walk you through how to run and optimise Facebook Dynamic product ads campaign, which aims to generate sales and manage to earn profit from your SKU items. Same with one of my articles regarding Google Shopping ads campaign, I also take a 4 week optimisation timeline as an example, so you can visually and dimensionally understand the steps. Being said that, this article doesn’t include transaction tracking, product listing to Facebook Shop and Instagram Shop, which is regarding censorship, naming and classification. I’ll write the other piece, and it’ll be coming soon.
Social Commerce Douyin vs TikTok vs Instagram – Social Consumable and Shoppable Content
Social commerce is such a huge part of our lifestyle and also the business world, it can not be easy to forget that last time you rolled the newsfeed or watched the short-form video and bought your favourite organic tea oil. But the rise of the video app TikTok – which has been to rival Instagram in popularity. And in mainland China, Instagram has been blocked for many years, and Douyin is the Chinese version of Tiktok. What should you deploy as an online seller?
Mailchimp vs Omnisend? Which Marketing Automation Platform Is Better for the eCommerce
Email and marketing automation would continue as one of the major traffic and revenue sources for any online sellers and eCommerce store owners. In particular, with more revolutionizing messaging and texting channels, such as WhatsApp, live chat, etc, and personally, I believe it would just have more channels. So it would become one of the key channels to drive new customers who are from the middle-funnel of a customer purchase journey and extend customer lifetime value through an efficient and considering conversational marketing strategy. There is a statistic according to a study, worldwide email users are set to grow to 4.3 billion users in 2024.
There is some free software such as GMass, Shopify email out there. They’re very helpful and I’m also using them if my purpose is to automate the email blast process, but marketing automation platforms are not just a tool of sending emails and automating the followings. So in this article, I’ll review 2 marketing automation platforms, which are Omnisend and Mailchimp from 6 perspectives. By the end of the piece, you can learn which one is better to start for your eCommerce business, and which one price is more reasonable with a similar set of the scope of service.
Subscription Business Model Cohort Analysis for Retention Rate, ARPU, CAC, CLV
If you are running a subscription business model, whatever there is a similar model like yours or there is no model like it on the internet. Understanding your customer feedback about your product and service is critical because these data and insight highly reflect the trend of granular revenue and profit forecasting in this business. And with the domino effect, directly impacts your decision of branding and marketing options from paid to social and email drive sales and customer advocate. In the coming years, I believe if all the positive P&L results from actual performance and forecasts are coming up, all are thanks to this good beginning.
So the question is how to analyze the subscription business model performance. In this article, I would walk you through how to leverage cohort analysis that might be just in the Google Sheets, for the purpose to understand the subscription’s actual retention and churn rate performance. By the end of this piece, you can learn the beauty of cohort analysis for your subscription business, and deploy your marketing and sales strategy based on the analysis.
Baidu Duxiaodian or Baidu Shopping vs Google Shopping | eCommerce Marketing – China vs USA
eCommerce is continuing booming as the Covid-19 pandemic continues. Search engine facilitates customers access to more product information. When we talk about search engines, Google must be the No.1, with a staggering avg. 90% of the global market share. On the other hand, Baidu holds just 1.45% of the global market share. But it might be a real story depending on which market you are focusing on.
Differences From Instagram Shop, Checkout on Instagram, Shopping on Instagram, and Instagram Shopping Ads 2024
When you consider that more than 500 million Instagram users use the platform daily and 50% of them follow at least one business. Plus, Instagram is hell-bent on moving deeper into social eCommerce, and in particular Covid-19 pandemic hugely increases Instagram content demand needs, It’s time for you to start selling on Instagram. Thus in this piece, I’ll talk about the difference between Instagram Shop, Shopping on Instagram, Instagram Shopping ads, and Checkout on Instagram…
Optimise your Google Shopping Product Feed to Increase Google Organic Traffic and Sales
There are 300 millions Americans using the Internet to search information in the USA, so you can imagine how big the audience pool is globally if 22% of people start on Google. Also, we realize that many of the searches on Google had shopping intent, such as looking for product comparison, product review, youtube video introduction, etc. Particularly with Google lower cost for merchants, which facilitate merchants to do more discount offers, it has been a common realization that Google Shopping listings turn prospects into buyers faster than Amazon listings.
So we will have a collection regarding Google Shopping for eCommerce Business Success and in this article. Because SEO performance is playing an important role in bettering the overall ROI, I’ll start with walking you through how to optimise your Google Shopping product feed to increase organic traffic and sales.
Tips and Tricks to Set Product Pricing on the Cross Border eCommerce Webstore
These two scenarios you might come across often in life. One is you might not believe a brand lipstick on a cross border eCommerce website is much lower than other websites, you spend lots of time to research but find the word of mouth is fantastic. So you check it out immediately.
The other scenario is a pair of sport shoes is priced at US$3999, which is ridiculous. However you find out that the pricing in the second hand market is much higher, which is US$5999. So you immediately check it out as well. What is blasting the magic to control the customers? That is the product price.