Web3 Digital Asset Value Implications for Marketing Strategies
Web3 is not only a digital transformation of the infrastructure and deployment, but also it’s significant to realize Web3 basically...
Marketing
Zhihu Marketing Guide for Western Company’s SEO and Branding in China
In China, it makes sense rolling out the western type of digital strategy mindset to increase attribution from organic and...
Blockchain Marketing and Advertising 2025
A cutting-edge approach to online advertising, blockchain advertising makes use of the strength of blockchain technology. A distributed database called...
ROA, ROE, ROC – Hints for Investors and Marketers from Financial Ratio Analysis
On the whole, measuring returns in business is critical and ROA, ROE, ROC ratios is a super useful way to...
Cash Conversion Cycle – Play Around Account Receivable & Account Payable for Marketing Strategies
Cash flow is the king and any business pays most attention to the ratio between cash out-flow and cash in-flow,...
Xiaohongshu or Redbook eCommerce Seller and Marketing 101 Guideline in 2025
(adsbygoogle = window.adsbygoogle || ).push({}); Xiaohongshu has become one of the largest and fastest-growing social e-commerce platforms in China It’s...
eCommerce SEO Guide 2025 – Keyword Research, Keyword Grouping, and Keyword Mapping
Again, eCommerce SEO is indispensable. It’s because its ROI can seriously boost your business gross margin in the long term,...
Google Shopping – 0% Commission Fee for Buy on Google Merchants, Lunch for Free!
In an attempt to compete with Amazon in the eCommerce industry, Google has finally decided to eliminate the commission fees...
SaaS SEO – 3 Ways to Scale up that Are Commercially Different With eCommerce SEO
SEO is not a strange term for most entrepreneurs and online marketers. Basically, it is a high ROI approach to...
Crowdfunding Kickstarter vs Indiegogo – Key Secrets of GTM Product Marketing to Succeed
Crowdfunding campaigns are not just like an advertising campaign, except for the cost side. It also deals with a new...
Rakuten Ichiba vs Amazon Japan, Which Is Better for Non-Japan Citizen Sellers?
Japan’s business-to-consumer e-commerce market is worth $150.1 billion having increased at a single-digit rate since 2015. The e-commerce market is...
Lazada Marketing & Lazada Seller Promotion 101: 10 Things To Do & 1 Thing Not To Do
Opening a store on Lazada to drive sales is a great option for companies, that look to expand into Southeast...
Why Retail Media Becomes So Important and How to Start?
Covid-19 post-pandemic significantly accelerated the growth of eCommerce in the US in 2020. It is with online sales reaching a...
Meta Ads API – Break Through Platform Ceiling and Implement Practical Dynamic Content and Targeting Ads Strategies
Thoughtful campaign plans, campaign deployment, and granular optimization are not easy jobs. Particularly it is if your team relies more...
7 Secrets to Amazon Marketing Plus Niche Product-driven Strategy
As an online retailer, you might have already been familiar with the selling power of Amazon. It has more than...
eCommerce One to One Marketing Strategies for 6 Customer Segmentation
You’ve invested digital marketing dollars and SEO efforts, that generated lots of massive prospects, and a certain amount of new...
Shopify Conversion Rate – Increase by Optimising Product Pages Elements
Probably the product page of a Shopify store is the most important element affecting the Shopify conversion rate. If they...
3 Things in the Digital World Can Facilitate your Business to Execute the Right Pricing Strategy
In this article, I’m going to talk about 3 things in the digital world that can facilitate better pricing strategy...
5 Tips to Measure Influencer Marketing Result
In this article, we’re going to share with you 5 tips to measure influencer marketing results. Have you ever come...
Shopify eCommerce SEO – 5 Unique Site Technical Optimization Tasks
Clients who use Shopify CMS have been rising significantly in the past 3 years. What’s more, we are seeing the...
CBD Advertising – Best Practices to Run Ingestible CBD and Topical CBD Ads
You might be thinking you have already understood CBD advertising laws. In fact, you would be wrong. it’s because many...
How To Create A Custom Shopify XML Sitemap for your eCommerce Website
Shopify is absolutely one of the best CMS platforms for you to create an eCommerce website. However, nothing is perfect,...
Free Lunch Can Continue, thanks to Paid Meal – How to Monetise SaaS Freemium Users
In prior periods, most SaaS companies might approach VC to fund and frankly, customer acquisition cost, which is CAC, must...
Amazon Seller Profit Margin – 3 Tips to Maintain and Optimise ACoS
Many Amazon sellers put effort into defensive strategies. They’re like sourcing exclusive cutting-edge and high-demand products. It’s for the purpose...
CAPEX vs OPEX – Apply to Measure Branding and Performance Marketing Outcome
Branding is the future of a business, and branding dilutes the importance of product pricing. So branding is significantly vital...
Taobao China, Tmall China Marketing, and Tmall Global Seller Promotion 101
With the increasing purchasing power and digitalization of society, China’s eCommerce market has naturally been growing exponentially while embracing new...
6 Amazon Marketing Ads Opportunities, as Amazon Is Eating Google’s lunch
Post-COVID-19 pandemic is also so nice to Amazon, the company witnessed revenues up 26% in the three months since March....
eCommerce News & Myth – Conflicts Between Marketing vs Finance on the Business Plan? The Fact is the Growth vs Cash Flow
To Solve the conflicts between marketing and finance, it’s not working by only relying on the software that consists of...
Consumer Electronics: eCommerce Marketing 101 and Tips for New Sellers
Many newbies are entering the eCommerce sector, and consumer electronics might be one of the easier entry spaces. Meanwhile, the...
Cross Border eCommerce Marketing China: Checklist You Need to Know Before Start
Before starting a cross-border eCommerce business entering China, sellers have many unknown areas that they need to explore and understand....
Google Shopping Ads Campaign: Sales & Revenue Optimization Strategies
In the previous chapter regarding Google Shopping for eCommerce success, we discussed how to optimize your Google Shopping product listing...
Global SEO Strategies and Executions for eCommerce Websites
Congratulations! Now your online web store is running well and is profitable in your starting market. I believe Google SEO...
Wechat Lead Generation and Inbound Marketing in China Market – Traffic, CRM, Online Community Tactics
No doubt that WeChat is the most popular and useful mobile app in China. Most Chinese citizens are using it...
Facebook Ads: How to Optimise Dynamic Product Ads for Sales & Revenue
Running an online store and selling your favorite products are easy. However, owning some of the winning SKU items is...
Mailchimp vs Omnisend? Which Marketing Automation Platform Is Better for the eCommerce
Email and marketing automation would continue as one of the major traffic and revenue sources for any online sellers and...
Facebook Advertising Campaign – Sales vs Clicks Driven Campaign Objective Strategy
In this article, I’m going to share with you my advice on conversion versus click-driven campaigns in Facebook advertising. You’ll...