CBD Japan eCommerce – How To Ship and Sell CBD Oil Products to Japan
Industrial stakeholders estimate Japan’s cannabidiol or CBD market with over US$4 million for topical CBD products. Also, they predict over US$2.7 million for CBD cosmetics this year. And in the topicals’ segmentation, experts forecast it to expand over US$100 million dollars by 2025. However, Japan’s Ministry of Health this week said the government will lift the country’s commercial limitation on cannabis-based medicines. So CBD Japan stakeholders say they fear that regulators may stop CBD shipping and selling, and it does not allow sales of CBD food and cosmetics products.
5 Tips to Measure Influencer Marketing Result
Have you ever come across this scenario? When you finish a social campaign project with some influencers, they released Facebook posts, Instagram Stories and Youtube videos. As a result, they reported you the campaign drives 500K view, 50K like and 500 comments. For them, it seems like a very exciting news and successful result. If you had worked with an agency, they might even say it was pretty good, but the brand needs to keep investing to drive awareness. However, such abstract result is not enough for you to report the success on business or even digital marketing perspective.
3 Things in the Digital World Can Facilitate your Business to Execute the Right Pricing Strategy
In this article, I’m going to talk about 3 things of digital world can facilitate better pricing strategy implementation. So from your coming digital marketing campaign, it can help you deploy in a different way.
Pricing strategy is a business use variety pricing combination to sell more products and services, for the purpose to maximise the profitability. That’s it. And the pricing combination is setting up and working by using this algorithm.
Shopify eCommerce SEO – 5 Unique Site Technical Optimization Tasks
Clients who use Shopify CMS have been rising significantly in the past 3 years, and what’s more, we are seeing the momentum is going up. In Shopify’s contribution margin table, paid, automation, display, and so on paid advertising’s contribution is a big role, however, return on investment might be a challenge and sellers are always discussing how to optimize better. On the other hand, Shopify eCommerce SEO is a key player in contributing to sales with a high proportion and ROI, however, Shopify SEO technical work is getting a little bit tricky.
In this article, I will share 5 things we must start to do in terms of eCommerce SEO technical, which experiences are summarised by serving clients and operating in-house business teams. By the end of this piece, you are able to understand the reasons, learn the techniques, and find useful tools to use in the process.
CBD Advertising – Best Practices to Run Ingestible CBD and Topical CBD Ads
You must have concerns regarding whether you can advertise CBD products in digital channels. For example, can you advertise CBD on Facebook or not? I can tell you the answer is yes. But it is possible to advertise CBD with the right approach. CBD entrepreneurs and marketers need to find a way to promote their CBD product in a way that doesn’t interfere with each channel’s ad policy.
How To Create A Custom Shopify XML Sitemap for your eCommerce Website
Shopify is absolutely one of the best CMS platforms for you to create an eCommerce website, however, nothing is perfect, and it has a certain technical SEO limitation because it automatically creates XML sitemaps split by page type and basically you are not allowed to manually change or customize unless you install a paid App through Shopify marketplace. However, for some more advanced SEO use cases, this can be limiting since new sitemaps cannot easily be created on the CMS and subsequently uploaded to the Search Console.
Taobao China, Tmall China Marketing, and Tmall Global Seller Promotion 101
Amazon and Facebook’s shoppable live streams seems just starting to be accepted by consumers in western, but Taobao live has been popular for a few years. I am guessing western thought it was just a kind of TV shopping in the 1st place. The fact tells us it’s time for you to understand the up-to-trend eCommerce marketing approaches being adopted in China. While we discuss eCommerce in China, Taobao China, Tmall China and Tmall Global must be the primary list to talk about.
CAPEX vs OPEX – Apply to Measure Branding and Performance Marketing Outcome
Branding is the future of a business, and branding dilutes the impact of product pricing from customer purchase decisions. So branding is significantly vital like this and that. Personally it’s a kind of common sense, and most people realize that even though they are not professional marketers and business holders. So this article might give you some hints on how to quantify the outcome of branding from a finance and marketing perspective. Next time, it can be a great discussion to reply to your line managers or clients when they question why there was no outcome from the branding investment.
Easyship vs Shippo – Which Is Better for Fulfilled by Merchant or FBM?
It’s not surprising that more than 70% of sellers in Amazon are using Fulfilled by Amazon or FBA in the latest 2021 report. I believe other sales channels might be less than this percentage, but those sellers more or less use FBA to fulfill orders from other channels as well. Being said that, FBA is coming along with some cons on brandings, customer experience, and hidden costs. In a way, FBM by using 3L, such as Easyship, Shippo, is a must-equipped option.
Free Lunch Can Continue, thanks to Paid Meal – How to Monetise SaaS Freemium Users
Some familiar brands around us are like Google Drive, Spotify, Mailchimp, Later.com, etc, and you will find that at least 75% of SaaS companies offer a free version, and their users are called freemium users. The question is why is the company willing to open free service to customers? The answer of course is to capture customers’ attention and incentive the sign ups, downloads, and drive the brand awareness. However, free lunch can’t continue forever without income and revenue. The question is where the paid meal is?
Amazon Seller Profit Margin – 3 Tips to Maintain and Optimise ACoS
In this article, I would share with you 3 tips, from product price, operation cost to marketing strategy perspectives. You could learn how to automate pricing reacted on the market, optimise operation cost and leverage marketing to boost sales, for the purpose to gain and sustain good profit margin
Shopify vs Salesforce Commece Cloud – Which One Is Better for Global eCommerce Business
Nearly half a million shipping containers are stuck off the coast of Southern California, Brands and sellers who target USA markets recently might be suffering from inventory replenishment. However, eCommerce is still hot and the momentum seems continuing up and skyrocketing with more countries’ current devaluation like Yen etc. So the question is which eCommerce platform solution you should select. The debate between Salesforce Commerce Cloud and Shopify Plus usually gets a lot of attention
6 Amazon Marketing Ads Opportunities, as Amazon Is Eating Google’s lunch
Perhaps the primary part of Google revenue loss might come from those sectors that severely are impacted such as travel, or might come from eCommerce advertisers who shift the marketing budget to more focus on lower-funnel, rather than Google losing its ads market value in the long term. However, for marketers, what’s important both over the short- and long-term…
Consumer Electronics: eCommerce Marketing 101 and Tips for New Sellers
When the consumer electronics industry evolves, the CE eCommerce marketing evolves alongside it as well. The most groundbreaking technologies in the world are arriving every day in this CE sector electronics, it really challenges brands and sellers if you miss out something important out there. The coronavirus pandemic that has devastated the world for years seems to continue. eCommerce absolutely is benefiting from this virus.
Cross Border eCommerce Marketing China: Checklist You Need to Know Before Start
Cross border eCommerce China, or CBEC transactions, reached RMB 9.1 trillion in 2018 with over 100 million users. According to the research institution, it reported that the market‘s transaction volume reached RMB 9.9 trillion in 2019, with a compound annual growth rate of 27%. It is projected to reach RMB 26.8 trillion in 2025, with a compound annual growth rate of 18.1%. The question is how sellers can capture this opportunity?
eCommerce News & Myth – Conflicts Between Marketing vs Finance on the Business Plan? The Fact is the Growth vs Cash Flow
As long as you are in the position of either marketing or finance, having conflicts with each other is a very common and regular event. It can be translated as an argument of saving money and spending. In fact, the answer must be no. It is more complex than just a simple conclusion. It’s because both parties are all intentional to keep a business competitive, and increase the growth. However, they are standing in a different position defining what is a healthy business.
A typical case is most companies are suffering from the fact that the product data contained in the financial system may differ from product data residing in their marketing and eCommerce system. It’s manageable obviously by using tools, however it’s not the main reason to cause conflict
8 Things to Look Into a Payment Processor for your eCommerce Website
If you don’t create a relevant, secure, familiar payment experience, your eCommerce website can be in trouble, as if it’s being cut off from the market. Payment processing is one of the most overlooked parts of setting up your e-commerce website, but it should be a focus due to its implications for conversions, cash in, and ultimately, your bottom line.
Wechat Lead Generation and Inbound Marketing in China Market – Traffic, CRM, Online Community Tactics
Wechat is a must if you are doing business in China. This is certainly a start, but for B2B businesses seeking to create leads, reaching out directly to followers might be not enough. In the lead generation and nurturing funnel, it’s critical that how to automate the process, meanwhile the customer service and sales people can better identify the needs to communicate and close the deals efficiently.
Google Shopping Ads Campaign: Sales & Revenue Optimization Strategies
In the previous chapter regarding Google Shopping for eCommerce success, we discussed how to optimise your Google Shopping product listing and boost organic traffic and sales. SEO is critical to sustain a business growth and increase ROI, however today agile marketing is essential to make your business succeed, particularly if you’re running an online store and confronting a fierce competition landscape.
Thus, in this article regarding Google Shopping for eCommerce success, I’ll take a month optimisation roadmap case as an example, and walk you through how to run Google Shopping ads, optimise the campaign in order to increase sales and revenue, in particular for the purpose to achieve a good profit margin.
You won’t learn about smart shopping campaigns in this piece, because it’s almost letting you adjust budget and bidding and resting of work are done by Google AI from my point of view, which you can’t really understand your business performance through Google smart shopping campaign. On the other hand, by the end of this article, you can learn macro and granular strategic Google Shopping ads optimization, and when each approach is suggested to use when setting up a real shopping ads campaign.
GMass – Personalize & Automate Email Outreach and Communication Using Gmail, GMass, Google Sheets
Trying to imagine you have scraped plenty of business email addresses by using Python, that is from potential influencers and partners who might collaborate with your business and help build the brand and increase the sales. It can be super busy and overwhelming work if you try to outreach one by one and personalize the business email communication via email. Even though you can pay for an email software or outsource to a 3rd party service provider, the cost is a matter as well.
In this article, I’ll introduce an extension called GMass, which you can use with Gmail and Google Sheets that can integrate with your Python scraper scripts, so that you can consolidate all email addresses in Google sheet and personalize the messages by using columns before sending out, and track the responsive performance, then implement automatic follow-up. By the end of this one, you can master how to just click one button and send out numbers of personalized emails.